“Mar-a-Lago face” hits its expiration date

The Excessive Glow of the 'Mar-a-Lago Face' Begins to Fade.

A short while ago, the "Mar-a-Lago face" was everywhere - a viral shorthand for an over-the-top cosmetic aesthetic marked by heavy bronzing, sculpted cheeks, plump lips and glossy polish. It was seen on social media, fueled by influencers, beauty providers, and meme culture that framed it as both aspirational and satirical.

However, its rapid ascent may already be losing steam. According to recent reports from USA TODAY, the "Mar-a-Lago face" is no longer trending as sharply. Cosmetic professionals and social media observers are noticing a decrease in searches related to this aesthetic, with conversations shifting towards newer beauty trends.

This trend trajectory isn't unusual - beauty trends shaped by algorithms tend to burn out quickly. The more extreme and recognizable a look is, the quicker it becomes caricatured. In 2023, Salon explored the "Mar-a-Lago face" as part of a broader pattern where politics, identity, and aesthetics converge into a single visual code.

The decline of this trend underscores how even politicized beauty trends can lose power once algorithms shift focus. The rise of the "Mar-a-Lago face" revealed the intersection of deeply held beliefs and the moment when politics and influencer culture collided - it may be fading now, but its impact remains as a reflection on how consumer culture monetizes belonging.

While the "Mar-a-Lago face" is no longer dominating feeds, its legacy lingers, leaving behind questions rather than permanence. As trends come and go, their significance can be short-lived, and even those that are deeply politicized can lose momentum once they're replaced by newer aesthetics.

The fleeting nature of beauty trends serves as a reminder that in the world of social media, what's hot today can become yesterday's news - but it's essential to consider how these trends shape our understanding of identity, politics, and consumer culture.

I'm not surprised this trend is fading already. It felt super artificial and overdone from the get go . Don't get me wrong, it was kinda interesting to see how much energy people put into it, but I think it was all just a bit too much . Now that new trends are emerging, I'm more curious about what's going on behind the scenes - are beauty influencers still pushing these values, or is there some change in the air?

I think its kinda awesome that the "Mar-a-Lago face" trend is slowly fading away . It shows us that beauty standards can change so quickly on social media - like, one day it's super trendy and the next it's just a meme . And I love how you're talking about how this trend was super politicized & tied to identity & consumer culture. That's really interesting stuff . I think its also a reminder that trends are just a part of life - they come & go, but what's important is what we learn from them . Anyway, I'm glad its no longer dominating everyone's feeds , now let's focus on the new trends that are gonna be interesting to see !

I feel like we're already seeing the aftermath of this trend and it's kinda sad ... all that emphasis on perfection & glamour can be really damaging in real life . Now that it's losing steam, maybe people will focus more on being authentic & embracing their individuality rather than trying to conform to a certain look? Let's not forget the impact of social media on our self-esteem and mental health - we need to prioritize self-love over these fleeting beauty trends .

I'm loving how beauty trends come and go , and the "Mar-a-Lago face" was definitely a fun one! I mean, who wouldn't want that glowy, bronzy look? But at the same time, it's crazy to think about how quickly it went from being super popular to, well, not so much .

I think what's really interesting is how beauty trends can be like social commentary, you know? Like, they can reveal a lot about our culture and what we're into . And I love how the article mentions that even though this trend is fading, its impact is still being felt .

It's just another reminder that in the world of social media, everything is so ephemeral , and trends can come and go in a flash. But hey, that's what makes life interesting, right?

omg i feel like we're already seeing this with the "glass skin" trend from like 2 years ago now everyone's all about that dewy, healthy glow but honestly can't wait to see what's next gotta keep up with the algorithm fam

I'm not surprised this trend is dying out . Social media platforms just move so fast, and the algorithms are always changing what's popular. It's like, one day you're a beauty icon, and the next, you're basically ancient history . But at the same time, I think it's interesting that this trend was ever as big as it got - it says something about how our obsession with social media and consumer culture is shaping our understanding of identity and politics... even if it's just in a superficial way .

idk if i'm sad or relieved that the "mar-a-lago face" is losing steam at least now we can all breathe a sigh of relief that people aren't trying to bronze themselves into oblivion but seriously, it's crazy how quickly trends go from hot to not hot on social media. it's like, one day you're rocking the "mar-a-lago face" and the next day you're just a nobody anyway, i guess this means we can all move on to the next big thing... or is that just the algorithm's way of saying "move along, folks"

omg i'm like totally over this mar-a-lago face thing already its been soooo done lol i mean don't get me wrong i loved watching the drama unfold as it rose to fame but now its just so... basic the whole point was supposed to be that its a super specific aesthetic but honestly its just a bunch of makeup tutorials and memes i'm loving the new trends coming out like glass skin and neon eyes its way more interesting

I'm kinda surprised this trend is already fading away... I mean, who didn't love a good tan ‍? But at the same time, I get what they're saying - beauty trends are so fleeting now . Like, remember when contouring was everything ? It was like, super popular for like 2 seconds and then suddenly everyone was over it. Anyway, I think this is a good reminder that even if something's trending, its significance can be short-lived . And let's be real, social media algorithms are always changing .

Gotta say, I'm not surprised the Mar-a-Lago face is fading fast . We've seen beauty trends come and go so quickly on social media already. It's like we're constantly trying to stay relevant, even when it feels superficial .

its interesting to see how quickly a beauty trend can lose steam . for me, the 'mar-a-lago face' represents a moment when the lines between identity and aesthetics became super blurred. people were using it as a way to express themselves, but also to signal where they stood politically .

it's like we're living in this era where our online presence is trying to tell the world who we are, what we believe in, and what makes us unique . and beauty trends just happen to be one of those things that get hijacked by social media algorithms.

anyway, i think its cool how we can look back on trends like this and see how they reflect the times we're living in . it's a reminder that consumer culture is all about identity and belonging, but also that our expressions of self are always being mediated by some external force (like social media). yeah

omg, i'm kinda sad to see the "mar-a-lago face" go I mean, i loved how bold and over-the-top it was like, who doesn't love a good glow up?? but at the same time, i get what the author is saying about beauty trends burning out quickly. it's crazy how much influence social media has on our daily lives, right? like, one minute something is trending and the next it's already yesterday's news . anyway, i'm curious to see what new trend will come along and take its place

I remember when the 'Mar-a-Lago face' was all over Instagram . It was like every beauty influencer and their mom was rocking that bronzed glow and sculpted cheekbones. But honestly, it just looked like someone's trying too hard . And now it's like that's a thing of the past? Not surprised tbh, trends are so fleeting these days . I mean, who needs to look like a tan-wielding supermodel when you can be all about that natural glow and effortless vibe? Give me a break from the filters and let's get back to being human

I'm not surprised it's losing steam ! The 'Mar-a-Lago face' was just a bit too extra for some people . But you know what's interesting? How this trend says so much about our culture and social media . It's like, we're always chasing the next big thing, and when it fades away, we move on to something new . And I love how the article mentions that even though this trend is fading, its impact is still being felt . It just goes to show how much of an influence social media has on our lives and the way we perceive beauty .

I'm so over this whole "Mar-a-Lago face" thing lol I mean, it was like, the ultimate meme, right? But seriously, I think it's cool that beauty trends are already shifting towards something new. It's like, social media algorithms can only sustain a trend for so long before they move on to the next big thing And honestly, it's a reminder that true beauty comes from within, not just from some exaggerated cheekbones and lip gloss