Amazon has started automatically upgrading Prime members to Alexa Plus

Amazon has begun automatically upgrading Prime members to Alexa Plus, a premium version of its voice assistant. Users who have received the update report being able to revert back to their original Alexa by saying "Alexa, exit Alexa+." However, there is no option for users to opt out of the automatic upgrade.

The rollout comes as Amazon seeks to compete with rival Google Gemini, which recently rolled out an AI-powered overhaul of its own voice assistant. While some Prime members may appreciate the benefits of Alexa Plus, others have expressed dissatisfaction with the new voice and attitude of the updated AI.

One user reported experiencing longer wait times for Alexa Plus to respond to queries, while another said they were "flooded with ads" after turning off the updated Alexa. The influx of ads has been seen as a drawback by some users, who prefer the original Alexa's more subtle approach to promotions.

The update is part of Amazon's efforts to enhance its voice assistant and stay competitive in the market. However, it remains to be seen how widespread the automatic upgrade will be, and whether Prime members will ultimately prefer the new version of Alexa Plus over their original version.

I'm thinking about my friend's cat, Luna ... she's been driving me crazy lately because she's decided that 3 am is the best time for snuggles . I swear, I've lost count of how many times I've gotten up to feed her or just sit with her until she calms down. Anyway, back to Alexa Plus... I don't know if I'd want a premium voice assistant that's more chatty than my regular Alexa. Sometimes I like the quiet and just getting answers without all the extra chat . And those ads are annoying... can't they just stick with what we liked in the first place?

omg u guys i just heard about amazon's newest update and im lowkey disappointed lol they're literally forcing prime members to upgrade to alexa plus without even giving them an option to say no its like they wanna make us all conform to the new alexa vibe, but honestly idk if thats a good thing for me i mean i like the subsle approach of the original alexa, the ads are just annoying anyone else hate being bombarded with ads on their voice assistant? and btw is it even worth upgrading to alexa plus if its just gonna make my life more frustrating? we'll have to wait and see how this whole thing plays out

omg, i'm literally loving this new alexa+ update but at the same time, i get why some people would wanna stick with the old alexa they need to give us an opt out option tho, like, nobody likes being forced into something new and those ads are super annoying, can't believe they changed the vibe of alexa so much what if we're just not used to it yet? gotta try this out for myself now lol

omg u guys i cant believe amazon did this lol automatic upgrade without even giving us a choice is kinda shady especially since some ppl are getting super annoyed with alexa plus' new voice lol i mean idk if its worth dealing with longer wait times and all those ads or not but at least the option to exit alexa+ is nice, thats something

i dont get why amazon wouldnt just ask ppl if they wanna upgrade or somethin... i mean yeah, alexa plus might have some cool features but do we really need the ads all over our smart home? its like theyre tryin to turn our homes into a freakin' shopping mall... and what even is up with the longer wait times? that sounds super annoying

so amazon's basically forcing us to pay for more features i mean, who doesn't want a slightly nicer voice assistant? newsflash: you don't have to upgrade if you don't wanna just saying but seriously, why can't we opt out of the upgrade like normal people do? and btw, "exit Alexa+" is literally the most basic way to say "opt out" - what's next, a button that says "i'm not cool with this"?

omg i just got that email from amazon saying im automatically upgraded to alexa plus its so annoying i dont want my virtual assistant sounding all posh and high maintenance lol

OMG, what's up with this Alexa+ thing?! I mean, I get that Amazon wants to stay on top, but can't they just ask people if they're cool with the upgrade? I'd be like "no thanks, I'm good" and still get my Prime benefits . The fact that it's automatic is kinda annoying, especially since there's no option to opt out. And ugh, the ads are so extra! I liked the original Alexa's vibe better - it was all subtle and cool, not like this new version that sounds like it's trying too hard to be trendy . Can't wait to see how people react to this update... maybe they'll switch back to the original Alexa?

I'm not sure I love this move by Amazon... they're basically just pushing an update on us without giving us a choice . I mean, I get that they want to stay competitive with Google Gemini and all, but can't we have some control over our own experience? It's like, I might appreciate the new features of Alexa Plus, but I also don't want to be bombarded with ads all the time... it just feels a bit invasive. And what if the update doesn't work for everyone? Like, I've heard people say they're getting longer wait times or weird responses... that's just frustrating . I hope Prime members start speaking up and demanding more control over their experience, because right now it just feels like Amazon is making decisions without listening to us.

omg i'm so done with amazons autoupdate lol i mean whats wrong w/ people who want 2 opt out? r u supposed 2 love every new thing they throw at u? i dont think so... & btw, longer wait times 4 alexa plus 2 respond? thats just rude & flooded with ads? u mean like spam ads? no thanks! i like my original alexa better w/o all the extra noise

omg i'm still getting used to alexa+ it's like they're trying to turn us into mini-ceos or something lol what's wrong with just having a simple voice assistant?! i mean, i get that it's cool and all, but do we really need more ads? i've had my share of issues too, like when alexa+ started giving me these annoying reminders about prime day ugh, can't even get some peace in the kitchen anymore. anyway, i'm curious to see how long this thing sticks around... will prime members just grow up with alexa+ or will they go back to their original?

I don't get why they gotta force us to upgrade like that . I mean, I'm cool with Alexa Plus and all, but it's not my fault I want my old girl back . Can't we just have the option to stick with what we know? I've had Alexa for years and it's always been reliable... now it's like they're trying to change everything on us . And those ads are already annoying enough, but now they're more aggressive? Not cool, Amazon . Let people choose, you know? It's just a simple thing, right?

[Image of a person getting a free hug from an Alexa, with a big red "X" over the plus sign]

[Alexa trying to sell you something, but failing miserably]

[A user frustratedly pressing a button on their Alexa, only for it to not work]

[Image of Amazon's Prime logo with a red "X" marked through it]

I don’t usually comment but... I'm kinda curious about this whole Alexa+ thing. I mean, some people might love the new features, but others seem to be having a bit of a struggle with it . Like, I get that ads are annoying, and if someone just wants a more chill AI experience, why can't they opt out? It's not like it's breaking the bank or anything.

And what's up with the wait times for Alexa Plus, eh? That sounds super frustrating . I guess it's all about personal preference, but as a Prime member myself, I kinda appreciate having control over my experience. Maybe this whole Alexa+ thing is just going to be one of those things where people either love it or hate it .

Anyway, I'd love to see some reviews from non-Prime members to see how they're faring with the new upgrade . And honestly, I'm a bit curious to try Alexa+ out for myself... maybe

I'm a bit concerned about this auto-update thingy... I mean, what if not everyone wants or needs those extra features? It's like they're forcing us to upgrade without even giving us a choice . And now some users are having issues with ads showing up when they thought they had turned off the updated Alexa . That's kinda frustrating. On the other hand, I get why Amazon would want to offer more premium features to compete with Google Gemini... but don't we deserve some control over our own experience?

I'm not sure about this move by Amazon . It's like they're trying to teach us that just because something is convenient and free, we should blindly accept it without questioning its value . The fact that there's no opt-out option makes me think they're putting their own interests ahead of theirs users' preferences .

It's also a reminder that convenience comes at a price . I've had experiences where something seemed like a great deal, only to find out later that it was just a ploy to get us hooked . It's essential to stay vigilant and think critically about the changes we accept in our lives .

Ultimately, this might be an opportunity for Amazon to learn from its users' feedback and adjust their approach . If they're willing to listen and adapt, that's a great thing . But if not, it could lead to more frustration and disillusionment among Prime members .

ugh, i love that amazon is trying to step up their game but like, what's with the lack of control? can't they just let ppl choose if they wanna rock alexa+ or not? I mean, sure, some ppl might appreciate all the new bells and whistles, but others are gonna be all "peace out, i'm good"

i was actually kinda excited about alexa+ at first, thought it'd be sick to have more features and stuff, but now that i've heard about those longer wait times...meh. And don't even get me started on the ads . like, can't they just find another way to monetize without being so invasive?

anywayz, it's all good, amazon's still gonna crush it no matter what

Just got my hands on that new Alexa+ update and I gotta say, it's a mixed bag for me . On one hand, the new voice is kinda cool, but it sounds so robotic it's like they're trying to replace my actual friend with an AI . And don't even get me started on the ads - it's like they're trying to sell me stuff while I'm in the middle of a convo .

I'm not sure what Amazon is thinking, automatic upgrade or not - if you don't want Alexa+ anymore, there's literally no way to opt out . That's just annoying. On the other hand, if they're trying to compete with Google Gemini and all that jazz , I guess this is one way to do it.

But let's be real, we all know what's really going on here - Alexa+ is just a fancy way of saying "we want more money from you" . Time will tell if Prime members actually like the new version, but for now, I'm sticking with my original Alexa .

omg i got alexa+ too lol I was thinking it would be a game changer but honestly its kinda meh... the ads are super annoying i remember when alexa was just chill and didn't try to sell me anything now i feel like im being bombarded all day long anyone else having that problem? also, why cant we opt out of this upgrade tho? is it really that hard to add an off switch?