Paul Smith reworks his past at Milan menswear salon show

Paul Smith's Menswear Salon Show: A Celebration of Heritage and Innovation

The menswear fashion week in Milan has been missing a familiar constant since Giorgio Armani's passing last September, but Paul Smith is determined to fill that void. The 80-year-old designer showcased his latest collection on Saturday evening at the brand's Italian headquarters, with all the hallmarks that fans have come to love – bold prints, great suiting, and bright colors.

Smith himself served as compère for the show, introducing each piece with descriptions of the designs and inspirations over a microphone. It was a personal touch that paid homage to his own experiences in the fashion industry, having started out at the ateliers of Coco Chanel and Yves Saint Laurent in the 1970s. "I really wanted to do a salon show," he said. "Because we're still an independent company, and I still own it, it's so personal in today's corporate world."

The collection was partly inspired by collaborating with new design director Sam Cotton, who brought his explorations of 5,000 designs found in the Paul Smith archive to the table. The result was a range that included items like jackets first seen in 1999 and rust-colored grandad shirts – "I dyed on a gas cooker in a saucepan," Smith recalled.

Despite the challenges posed by the post-pandemic luxury slowdown, with turnover falling 7% in 2024, Paul Smith remains optimistic. He warned that results for this year won't be great, but insisted that the brand is working hard to get back on track and will come out "fine."

In contrast, Ralph Lauren's menswear show was a celebration of success, with sales up 11% in the first quarter of 2025. The label has practically patented preppy style over nearly 60 years, and its latest collection felt like a masterclass in blending Polo with the more upmarket Purple label.

The show on Friday evening featured clothes to suit every aspect of the wealthy American archetype – fleeces, sweatshirts, rugby shirts for weekend wear, suits for the office, and even puffer jackets and boots for skiing. It was a lifestyle that has become synonymous with the brand, and one that will be showcased again in Milan this February when Team USA dons Ralph Lauren for the Winter Olympics.

While Paul Smith's show may not have been as flashy as its predecessor, it showed that heritage and innovation can still go hand-in-hand – even at 80.
 
I'm loving the way Paul Smith is keeping his brand independent and personal. 💼 It's so refreshing to see a designer who's not afraid to get his hands dirty and show off his personality. I mean, who else can say they dyed their own grandad shirts on a gas cooker? 😂

But seriously, it's interesting to compare Paul Smith's show with Ralph Lauren's. While Ralph is killing it in the preppy style game, I think Paul's collection was more understated and nuanced. It felt like a celebration of heritage without being too flashy or commercial.

I'm also loving the fact that Sam Cotton brought his archive knowledge to the table and helped inform some amazing designs. Collaboration is key, right? 💡
 
[Image of a meme with an old man dancing to techno music, wearing bright colors and a big smile] 😂🕺

[Fade in image of Paul Smith's 5,000 designs archive, with cartoonish arrows connecting different pieces] 💡👗

[ GIF of Ralph Lauren's Polo shirt with a " Patent Pending" stamp on it ] 🏆💼
 
just saw paul smith's menswear show 🌟, was really cool how he mixed old & new vibes 👕👖 his new design director sam cotton brought a fresh perspective to the brand 💡 and i love that they're keeping their heritage roots strong 🔥 also gotta respect paul smith himself for still being so passionate about fashion at 80 years young 🙌
 
I gotta say, I love how Paul Smith is still going strong at 80 🙌. He's got this amazing balance of tradition and modernity in his designs, and it's so refreshing to see a brand staying true to its roots while also adapting to the times. I mean, who wouldn't want to rock that rust-colored grandad shirt? 😂 It's great to see him drawing inspiration from his own archive and collaborating with new talent like Sam Cotton. And yeah, Ralph Lauren's show was pretty flashy, but at least they're being genuine about their brand identity rather than just trying to cash in on a trend 🤑. Overall, it's all good vibes for the menswear scene right now 💼👕
 
so glad to see paul smith bringing back the salon vibe 🎉 his collection was so cool i loved how he incorporated old designs with new ones - like who wouldn't want a rust-colored grandad shirt? 😂 i'm not surprised ralph lauren's show was more flashy, they're always been about making that preppy look feel aspirational 💼 but paul smith's show was still super impressive and i love how he's keeping his brand independent 🙏
 
OMG u no how i feel bout paul smith?? 🤩 He's like totes still got it!! I loooove his new collection - the prints r so sick!!! 😂 The fact he did the show himself was, like, a total nod to his heritage & history in fashion. I'm low-key kinda jealous lol he can just be himself & show us his designs without any corporate nonsense 🤑 And yeah, paul smith's still killin it despite the pandemic thingy 💸 Ralph Lauren's show was cool and all but it feels like they're rehashing old stuff 😴 Paul smith's collection felt fresh & innovative even at 80 lol he's def proof that age is just a number 💁‍♀️
 
I think paul smith is getting a bad rep lol 🤔 He showed his menswear collection in milan and its all about his heritage and innov8ing new designs 🕊️ I mean who doesn't love a good rust-colored grandad shirt? 😂 The fact that he did the salon show himself was super personal and added a nice touch to it 👍
 
you know what's crazy? i was just reading about how some people are starting to collect antique door knobs like they're rare art or something 🤯 my friend's cousin actually has a whole shelf dedicated to them, with each one meticulously polished and displayed like it's a precious gem 💎 it's wild. anyway, back to fashion... paul smith's show was cool i guess 👕
 
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