"Fake Prizes and Deadly Deals: Social Media's Unregulated Weight-Loss Scam"
The dark world of social media giveaways has taken a deadly turn, with promoters of unlicensed weight-loss drugs using digital marketing tactics to lure in unsuspecting victims. The latest scam involves giving away powerful, unapproved medicines as "prizes," leaving experts warning of the extreme dangers and potential harm to those who participate.
One such operation, BioUK Research peptides 2, has been monitored by researchers, offering an "ultimate peptide stack" including retatrutide (Reta) 20mg, Glow pens, and melanotan II (MT2). Retatrutide is a medication that has not yet received approval for use anywhere in the world, while Glow pens contain copper peptides marketed for skin repair and anti-aging. Melanotan II is an unapproved tanning peptide that can cause serious side effects.
The giveaway promises "100% free to enter" with only three friends to add to the group, followed by a random name generator to select a winner. However, those who inquired about the prize were revealed to be offered unlicensed weight-loss drugs instead of fitness coaching or training services. The scammer used coded language, such as "Get fit with Rita," which actually referred to retatrutide.
Experts warn that these tactics are not only deceptive but also extremely dangerous, given that many substances being promoted in these giveaways are tightly regulated medicines rather than harmless supplements. Weight-loss injections require a valid prescription and must be dispensed through licensed pharmacies or authorized healthcare providers.
Dr. Emily Rickard, a research fellow at the University of Bath, described the practice as "extremely dangerous" and said it trivializes the use of unlicensed medicines while discouraging people from asking about their legality. Dr. Piotr Ozieranski, also from the University of Bath, labeled these digital marketing techniques as "highly problematic" applied to unregulated pharmaceuticals.
The sale of illegal medication is explicitly forbidden by both Telegram and Meta's Community Standards, with the latter pointing users to its rules for removing such content. However, despite the risks, these scams continue to spread on social media platforms, leaving vulnerable individuals at risk of serious harm.
The dark world of social media giveaways has taken a deadly turn, with promoters of unlicensed weight-loss drugs using digital marketing tactics to lure in unsuspecting victims. The latest scam involves giving away powerful, unapproved medicines as "prizes," leaving experts warning of the extreme dangers and potential harm to those who participate.
One such operation, BioUK Research peptides 2, has been monitored by researchers, offering an "ultimate peptide stack" including retatrutide (Reta) 20mg, Glow pens, and melanotan II (MT2). Retatrutide is a medication that has not yet received approval for use anywhere in the world, while Glow pens contain copper peptides marketed for skin repair and anti-aging. Melanotan II is an unapproved tanning peptide that can cause serious side effects.
The giveaway promises "100% free to enter" with only three friends to add to the group, followed by a random name generator to select a winner. However, those who inquired about the prize were revealed to be offered unlicensed weight-loss drugs instead of fitness coaching or training services. The scammer used coded language, such as "Get fit with Rita," which actually referred to retatrutide.
Experts warn that these tactics are not only deceptive but also extremely dangerous, given that many substances being promoted in these giveaways are tightly regulated medicines rather than harmless supplements. Weight-loss injections require a valid prescription and must be dispensed through licensed pharmacies or authorized healthcare providers.
Dr. Emily Rickard, a research fellow at the University of Bath, described the practice as "extremely dangerous" and said it trivializes the use of unlicensed medicines while discouraging people from asking about their legality. Dr. Piotr Ozieranski, also from the University of Bath, labeled these digital marketing techniques as "highly problematic" applied to unregulated pharmaceuticals.
The sale of illegal medication is explicitly forbidden by both Telegram and Meta's Community Standards, with the latter pointing users to its rules for removing such content. However, despite the risks, these scams continue to spread on social media platforms, leaving vulnerable individuals at risk of serious harm.