Super Bowl LX ads: all AI everything

The Super Bowl is more than just a football game, as evidenced by the growing trend of AI-powered advertisements dominating the commercial breaks. Last year's Google Gemini ad featuring a cheesy cheese stat, and this year's Anthropic ad that takes jabs at OpenAI, signaling an escalation in the tech giants' advertising wars.

For its part, Anthropic's new Super Bowl ad is "clearly dishonest," according to Sam Altman, CEO of OpenAI. The competitor's platform dunks on ChatGPT, the highly-anticipated AI chatbot that has been making waves in recent months. Meanwhile, Kalshi and Polymarket ads have been banned from this year's Super Bowl.

As consumers become increasingly aware of the impact of AI-generated content, companies are finding new ways to tap into that trend in order to promote their own platforms. In a market where crypto was briefly the hot topic just a few years ago, it seems AI has taken its place as the next big thing.

The NFL's decision to allow prediction markets but ban traditional sports betting ads is an interesting move, with some speculating that the league wants to separate the two categories. Nonetheless, the Super Bowl remains one of the most-watched events in the US, providing a prime platform for companies to showcase their AI-powered offerings and compete for consumers' attention.

The question on everyone's mind now is how many AI-generated ads will make an appearance during this year's Super Bowl LX, which kicks off at 6:30 PM ET/3:30 PM PT on February 8th.

I'm so excited for the Super Bowl, but have we gotten a bit carried away with all these AI-powered ads?! It feels like every commercial break is now just a fancy video showcasing a company's tech capabilities. I mean, can't they just be funny and entertaining for once? And what's up with the ad wars between Anthropic and OpenAI? It's getting ridiculous! As a consumer, it's hard to tell what's real and what's AI-generated content these days...

Ugh, can't believe they're already pushing AI-powered ads during the Super Bowl . It feels like just yesterday we were talking about how much of a joke prediction markets are, and now it's like companies are trying to make them cool again ( Spoiler alert: they're not). Anyway, I'm still on the fence about Anthropic's ad - cheesy or not, it's just an attempt to stir up some drama. And what's with Kalshi and Polymarket ads getting banned? Wasn't that part of the whole "prediction markets are cool" thing? Guess the NFL just doesn't want to take any chances

I think the NFL is trying to capitalize on the growing interest in AI, but it's also kinda weird that they're allowing prediction markets and banning traditional betting ads? Like, what's the logic behind that? The Super Bowl is still all about the football, right? But at the same time, I get why companies want to use the platform to promote their AI-powered stuff... it's like, a big stage for them to show off. And honestly, those AI ads are getting pretty intense... can we just have some normal commercials without the jabs at other tech giants?

idk why people are gonna freak out over some cheesy ad the nfl should just let companies be creative with their ads who cares about "dishonesty" lol anthropic and openai can just keep going back and forth like this its all good and btw what's the point of having prediction markets but not allowing betting ads? seems like a pretty obvious cash grab

[Image of a confused cat with a football in the background ]

[Video of a person trying to guess the outcome of a football game, with a "Haha, no one knows" caption ]

[ GIF of a cheese stat with a big red X marked through it ]

[Image of a football player being dunked on by a robot ]

[Video clip of a person trying to explain AI to a toddler, with the toddler responding "AI? No, no, no!" ]

man i think its kinda sad that every super bowl ad has to be so cheesy and now they're getting into the whole ai rivalry thing... like can't we just watch a game for once lol ? but at the same time, i guess its cool that companies are trying out new ways to promote their platforms. ai is def the future and all that . but gotta wonder if its worth creating ads that are kinda mean-spirited towards other companies ... anyway, just hope the actual football game doesn't get lost in all the noise

omg i feel like im already seeing too much ads with AI generated content and its kinda making it hard to know what's real and what's not . as a parent, i dont want my kids getting influenced by ads that are created using AI algorithms - they're trying to sell us stuff we mightnt even need lol. can the NFL just have one more rule like banning all ads with AI generated content? its getting too much for me

omg i cant wait to see all the amazing ads during super bowl lx!!! ai is literally taking over and i am here for it lol. its so cool to see companies getting creative with their ads, even if they can be a little cheesy sometimes. anthropic better bring their A game cuz openai is not going down without a fight

lol just watched the first super bowl ad and i'm already tired lol https://www.youtube.com/watch?v=...

tbh it's getting out of hand with all these AI-powered ads ... like who needs human creativity when you can just copy & paste some code lol? and btw, what even is the point of a "cheesy cheese stat" in an ad ? super bowl commercials are supposed to be entertaining not cringeworthy . also, prediction markets vs traditional betting ads... sounds like the NFL just wants to make sure they're still getting paid while the advertisers get all the attention . can't wait for this year's super bowl to see how many more AI-generated ads we'll have to sit through

Ugh, another Super Bowl just turns into a giant ad fest . Can't they just focus on the actual game for once? I'm so sick of AI-powered ads dominating every commercial break. It's like companies are trying to outdo each other in some kind of ridiculous tech battle .

And what's with all these "dunks" and jabs at OpenAI? It's just a bunch of grown-ups being childish . Can't they just promote their platforms without resorting to name-calling? And what's the deal with Kalshi and Polymarket ads getting banned, but Anthropic gets a free pass?

I'm not buying into the whole "AI is the next big thing" hype . It's just another way for companies to make money off consumers who are already overwhelmed with ads in their daily lives. Can't we just take a break from all this tech noise for one day?

I'm low-key concerned about the state of advertising these days . With AI-powered ads becoming more prominent, it feels like we're losing some of that genuine human touch. Don't get me wrong, I love a good cheese stat joke as much as the next person , but when does it cross the line from funny to manipulative? And what's up with all these companies trying to one-up each other in the AI game? It feels like we're just seeing more and more of the same old tech bro posturing. I guess only time will tell if consumers can spot the real deal from the AI-generated noise

I'm low-key impressed with how crazy these AI ad wars are getting ! Like, I get it, companies wanna stand out and make their platforms sound cool, but honestly, can't they just come up with something original instead of trash-talking each other? I mean, OpenAI's CEO is calling Anthropic's ad "clearly dishonest"... what even is that? It's all just getting pretty messy . And yeah, I'm a bit surprised the NFL allowed prediction markets but not traditional betting ads... maybe they wanna create a new revenue stream? Whatever it is, one thing's for sure: this year's Super Bowl is gonna be lit with AI-powered ads !

omg i cant wait for the super bowl commercial break!! its like the best part of the whole event and i love how AI is becoming a major player in ads now lol what if anthropic's ad actually makes it into the super bowl tho would be pretty wild

OMG, can't wait to see what kinda ads are gonna pop up during the Super Bowl LX ! The AI game is getting REAL and I'm low-key excited to see how companies are gonna leverage chatbots and prediction markets to get our attention ! Sam Altman's shade on Anthropic's ad tho, gotta love a CEO serving tea ️! But seriously, it's wild how quickly AI has become the next big thing in marketing... we should be seeing some major game-changers (pun intended) ! Mark my words, this year's Super Bowl commercial breaks are gonna be EVERYTHING #SuperBowlLX #AIPower #AdvertisingWars

I'm hyped about the Super Bowl ads ! With AI taking over, it's gonna be a wild ride. I think it's awesome that companies are getting creative with their ads and pushing the boundaries of what's possible. The ban on Kalshi and Polymarket ads is kinda weird though - are they trying to keep the game pure or is it just about targeting specific audiences? Either way, I'm stoked for some epic ad battles this year! The NFL's move on prediction markets is interesting too... do you think it'll catch on?

I'm not surprised to see the Super Bowl becoming a platform for companies to show off their AI capabilities. As a parent, it's already getting harder to keep up with the latest tech trends and how they're being used in ads. My kid is always like "Dad, why are these robots talking back at me on TV?" It's wild to think that AI-generated content is becoming more normalized.

It's also interesting to see how companies are using this platform to promote their own platforms. I mean, who needs a boring old sports ad when you can have an AI-powered one? As a parent, it's my job to educate my kid about the importance of critical thinking and media literacy. It's going to be a challenge keeping up with all these new developments.

I do hope that the NFL is being mindful of how this is affecting younger viewers. I don't want my kid growing up thinking that AI-generated ads are the norm. We need to teach them how to navigate this space and make informed decisions about what they're consuming online.

Those tech giants are like teenagers in a schoolyard fight – "I'm the best" AI-powered ads are getting out of hand Can't wait to see which ones make it into this year's Super Bowl

I'm low-key hyped () for the Super Bowl ads this year! But, let's be real, AI-powered comms are getting a bit much already. Like, who needs cheesy cheese stats (lol, didn't even know that was a thing)? Meanwhile, I feel bad for OpenAI and their CEO Sam Altman being dissed in Anthropic's ad - talk about taking it too far . On the bright side, it shows how invested companies are getting into AI-generated content. Maybe we'll see some innovative ads that actually wow us instead of just trying to dunk on the competition (). The NFL's decision to allow prediction markets is an interesting move, though - will we see more ad experimentation? Can't wait for Feb 8th!