Inside Ferrari's Luce EV: The Jony Ive interior is here

Jony Ive's Interior Design for Ferrari Luce Ev Reveals New Perspective on Tactility and Innovation.

Ferrari is finally ready to unveil the highly anticipated Luce EV, which boasts an interior designed by Jony Ive, the renowned Apple co-founder. While the exterior may not be entirely different from other Ferraris, the inside is a masterclass in design, craftsmanship, and innovative solutions that redefine the concept of a luxury car.

Upon entering the cockpit, you're immediately struck by the attention to detail and the obsessive focus on creating an immersive driving experience. Ive's signature squircle-based aesthetic dominates the interior, but there are subtle surprises waiting around every corner. The dashboard features 40-odd pieces of Corning Gorilla Glass, and aluminum surfaces that have been expertly anodized in three different colors: gray, dark gray, and rose gold.

The shifter, which moves through its detents with a satisfying tactile feedback, is accompanied by air vents that open and close with a distinct snick. The paddles behind the steering wheel are also noteworthy, providing a pleasingly chunky feel when pressed. In contrast to other Ferraris, which have seen many of their physical controls eliminated in favor of touchscreens, the Luce features some genuinely satisfying tactility.

The windshield wiper control is another stand-out feature – it's actually a tiny OLED display that magnifies the current setting, giving you an unprecedented level of visibility. And then there's the gauge cluster behind the steering wheel, which comprises two stacked OLED displays with a physical needle serving as a pseudo-tachometer for this car without an engine.

While it may not be a radical departure from traditional Ferrari designs, Ive's interior design for the Luce is refreshingly precise and refined. However, some critics might argue that it lacks the rough, raw feel of classic Ferraris – but perhaps that's the point: the Luce is designed to appeal to a new kind of buyer who values innovation and cutting-edge technology.

As Ive himself noted, working with Ferrari was an exhilarating experience that pushed him out of his comfort zone. "It's very hard," he admitted, "because people's safety is certainly important in this industry, but we wanted to create something truly special."

For now, the Luce will be unveiled at a later date in May, when Ferrari CEO Benedetto Vigna plans to provide more details on pricing and availability. But with an interior that promises both innovation and charm, it's hard not to get excited about this highly anticipated project – and the lessons Ive has learned along the way.

I'm so stoked for Ferrari to finally show us what they've been cooking up ! Jony Ive's design is a total game-changer - I love how he's taken those squircle shapes and turned them into a masterclass in tactility and innovation . The attention to detail on that dashboard is insane, with all that Corning Gorilla Glass and anodized aluminum... it's like driving a work of art .

I'm also loving the little touches, like the tactile feedback on the shifter and those chunky paddles behind the wheel . And that OLED display windshield wiper thing? Genius! I can see why some people might think it's not radical, but honestly, I think it's a total winner . Plus, Ive's passion for innovation is infectious - he really pushed the boundaries with this design.

Can't wait to see it in person and hear more about what made this project so special

so ive's design for ferrari luce ev is all about balance between tech & tactility. 40 pieces of gorilla glass on the dashboard is a lot, but it's actually kinda cool . i love how they kept some physical controls like shifter and paddles, it feels more premium than those touchscreens in other ferraris. and that windshield wiper control with an OLED display is genius ! what i'm most excited about though is the gauge cluster behind the wheel - two stacked oled displays and a physical needle? it's like they took all the best parts of old-school cars and modern tech . but at the same time, it might be too polished for some people who want that raw ferrari feel . anyway, can't wait to see it in person!

I'm loving the new Luce EV's design but honestly, I miss the old Ferraris . There was something so raw and cool about them back in the day. This new interior design is all sleek and modern, which I get, but sometimes less is more, you know? I mean, don't get me wrong, Jony Ive's done an amazing job with this one, it's super precise and refined... but where's the character? The squircle aesthetic is kinda interesting, but I'm still not sold on it. It just feels a bit too safe for my taste . Anyway, I'm curious to see how it all comes together when it's unveiled in May .

I mean, I'm sure Jony Ive did a great job designing the interior for Ferrari's Luce EV, but 40 pieces of Corning Gorilla Glass on the dashboard? That's just excessive . I get that it's supposed to be sleek and modern, but can't they just stick to a more practical material choice? And what's with the rose gold color option? It looks like something Apple would do .

Also, I'm not sure about this "genuinely satisfying tactility" thing... it sounds like Ferrari is trying too hard to make their car feel premium. Can't they just focus on making a great driving experience instead of trying to create some sort of Instagram-worthy design?

And what's with all the tech features? I mean, I get that innovation is cool and all, but sometimes less is more, you know? It feels like Ferrari is trying to catch up with Tesla or something.

I'm low-key hyped for the Luce EV . Jony Ive's design is pure perfection - like, who else could make a dashboard with 40 pieces of Gorilla Glass look stylish? The attention to detail is insane and I love how they kept it tactile. Those paddles behind the wheel are giving me all the chunky feels . And can we talk about that OLED windshield wiper control? Genius! I mean, who needs a boring old windshield wiper when you can have a mini screen?

The whole thing is just so refreshingly precise and refined - not like some of those other Ferraris that are just trying to be loud. Ive's design is all about creating an immersive experience, which is what I think Ferrari should've done with their other cars ages ago. But hey, at least now they're catching up with the Luce .

I'm also loving how it pushes the boundaries of innovation without losing that charm and craftsmanship. It's like Ive took all the best bits from his Apple days and merged them with Ferrari's sleekness. Can't wait to see what else Ferrari has in store for us

so they're finally releasing a car that's not just some fancy tech toy, but actually a well-designed vehicle Ive's attention to detail is insane, like who else puts 40 pieces of Gorilla Glass on a dashboard? and those aluminum surfaces? rose gold? he must have been messing around with his Apple designs again but seriously, the tactile feedback on that shifter is so satisfying it's almost like he's trying to make us forget we're actually just driving a car the OLED display windshield wiper thingy is genius tho, who needs a normal wiper when you can have a mini tv?

You know what's wild? I was at a park yesterday and saw this guy playing chess with his dog . The dog was just sitting there, staring at the board, waiting for its next move. It was like it was thinking deeply about the game or something. Made me wonder if animals have some kind of sixth sense that lets them understand strategy better than humans do.

And then I started thinking about how Ferrari's design is kinda like a chessboard – all these intricate pieces working together to create this beautiful, cohesive whole. The attention to detail is insane, and it makes you appreciate the craftsmanship that goes into making something like this. But what I really love is the way they balance form and function; it's not just about looks, but also about creating an immersive experience for the driver.

But hey, what do I know? Maybe I'm just a wandering netizen who thinks too much .

I'm loving the new direction Ferrari is taking with the Luce EV . I mean, who needs a fancy touchscreen when you've got tactile controls that actually give you feedback? It's all about creating an immersive experience for the driver, right? And that OLED display windshield wiper control? Genius!

As a parent, I'm always looking for ways to make things more engaging and interactive for my kids. That's exactly what Ferrari is doing here – taking luxury car design to a whole new level. The attention to detail and innovative solutions are just inspiring .

I can imagine my kid getting excited about the physical controls and feeling like they're really part of the driving experience . And who knows, maybe this will be the start of something new in the automotive world – where innovation meets luxury in a way that's actually fun to use!

The Luce EV is defo gonna be a head-turner - Ive's interior design is pure perfection . I love how they went for that squircle aesthetic, it's so different from other Ferraris . And those Corning Gorilla Glass pieces? Genius . Plus, the tactile feedback on the shifter and paddles is just what a luxury car should be about . Not too much tech, not too much old-school flair - just pure driver experience . Bring on May and get ready to see what Ive's created!

I'm loving the attention to detail in this Ferrari design ! Jony Ive is a total genius when it comes to making you feel like you're driving something high-tech but still super luxurious. The use of Gorilla Glass and anodized aluminum is insane - I can already imagine how nice it feels to touch those surfaces . And OMG, that OLED windshield wiper control is the most clever thing I've seen in a while! Like, who needs traditional controls when you can just have a tiny display that shows you what's going on? It's so refreshing to see someone pushing the boundaries of innovation without sacrificing style or tactility . Bring on May and let's get this car on the road!

I gotta say , I'm loving how Ferrari is stepping away from those sleek screens and going back to basics when it comes to tactility. I mean, who needs a fancy touchscreen when you can have a satisfying shifter and air vents that actually make a sound? It's like they're saying, "Hey, we know what makes cars cool – it's not just about tech, it's about the experience." And let's be real, it's gonna appeal to those old-school Ferrari fans who want something with some real character. But at the same time, I think Jony Ive's influence is pushing Ferrari into a new direction, one that's all about innovation and cutting-edge design. It'll be interesting to see how this Luce EV shakes things up when it drops in May

this is gonna be a game changer Ive outdid himself with this design! I mean, who needs screens everywhere when you can have tactile feedback and analog goodness? The shifter and air vents are my fave features – so satisfying to use! And that OLED display on the windshield wiper control is mind blown . It's all about innovation without losing that raw feel of a classic Ferrari . Can't wait to see it in person

omg, like, finally! a car with some actual substance , Ferrari needs to step up their game, those designs have been pretty much the same since, like, forever... but i guess jony ive's touch is just what they needed, the attention to detail and tactile feedback are on point, no need for fancy screens when you can have a nice shifter and air vents that don't feel like they're gonna fall off . OLED display on windshield wiper? genius!

I'm low-key intrigued by Jony Ive's design for Ferrari Luce EV, but also a bit skeptical . I mean, 40 pieces of Gorilla Glass? That just seems like overkill . And don't even get me started on the OLED display windshield wiper control – it sounds like something out of a sci-fi movie . But at the same time, Ive's attention to detail and focus on tactile feedback are definitely winning points for me . I'm curious to see how this car feels in person, though .

I'm thinking about how the Luce EV's interior is like a perfect blend of old-school Ferrari style and modern tech . I mean, those squircle-based designs by Jony Ive are so sleek and minimalistic, but then you look closer and there's all these clever details that make it feel really premium. Like, who needs a touchscreen when you've got tactile feedback and physical controls that actually do something? It's like they're trying to bring back the old-school driving experience without being too retro, you know?

I'm loving how much thought Ive put into the tactile experience . Those Corning Gorilla Glass pieces are insane, and I'm all for it when you can see the craftsmanship behind a design . I do wish Ferrari had taken more risks with the exterior, but I guess that's the point – this is an interior design showcase . The OLED display windshield wiper control? Genius .

I think Jony Ive really outdid himself with Ferrari Luce EV's interior design The attention to detail is insane - who knew you could fit 40 pieces of Corning Gorilla Glass on a dashboard? And those paddle controls are so satisfying! It's clear he pushed the boundaries of innovation and still managed to make it feel super luxurious. I'm kinda surprised by how much tech is packed into this car, but in a good way . Maybe this is the future of high-end cars - one that balances style with cutting-edge features?