Paramount wins rights to show Champions League matches in the UK from 2027, surpassing current deal holder TNT Sports' nearly £1bn package. Amazon Prime will continue to broadcast a match every Tuesday until 2031.
The new four-year agreement comes after Uefa partnered with Relevent and European Club Association on the UC3 initiative. Paramount+ is set to show Champions League matches exclusively in the UK, while Amazon Prime continues to offer live games. The Premier League deal is also expected to benefit from the increased broadcasting revenue.
Fans will need another subscription to watch football as the new agreement fragments the market. With Netflix and DAZN reportedly interested in rights deals, the picture could get even more complicated.
In the past decade, the Champions League has moved away from traditional broadcasters, with Uefa taking advantage of streaming platforms. Amazon Prime has become a key player in this shift, offering live coverage of key World Cup qualifiers and now securing exclusive rights to show games in the UK.
The new four-year agreement comes after Uefa partnered with Relevent and European Club Association on the UC3 initiative. Paramount+ is set to show Champions League matches exclusively in the UK, while Amazon Prime continues to offer live games. The Premier League deal is also expected to benefit from the increased broadcasting revenue.
Fans will need another subscription to watch football as the new agreement fragments the market. With Netflix and DAZN reportedly interested in rights deals, the picture could get even more complicated.
In the past decade, the Champions League has moved away from traditional broadcasters, with Uefa taking advantage of streaming platforms. Amazon Prime has become a key player in this shift, offering live coverage of key World Cup qualifiers and now securing exclusive rights to show games in the UK.