Swatch’s New OpenAI-Powered Tool Lets You Design Your Own Watch

Swatch is introducing a new AI-powered tool called DADA, which allows users to design their own watch using prompts and AI-generated designs. Unlike its predecessor, Swatch x You, which only allowed users to customize existing watch designs with limited options, DADA gives users the ability to create entirely unique watches from scratch.

The process starts with logging into your Swatch account and prompting AI-DADA with your idea, which is then processed in under two minutes. The resulting design can be further customized by choosing indexes or selecting the color of its mechanism.

However, one major disappointment for fans of personalized MoonSwatches is that they will not be able to create their own unique timepieces using this tool just yet. Swatch's complex manufacturing process and distribution network make it difficult to produce bespoke, personalized watches on a large scale.

Despite this setback, Swatch CEO Nick Hayek Jr. is open to exploring customized MoonSwatches in the future. He notes that consumers have been vocal about their desire for more personalization options and will continue to listen to feedback.

For now, users can try out AI-DADA on Swatch.com starting November 21st in Switzerland, with a customized New Gent watch costing around $210. Although more countries will follow "soon," the tool is currently limited to Swiss customers only.

The introduction of AI-DADA marks an exciting development for Swatch and its fans, offering new possibilities for creative expression and customization.

I'm so stoked about this new AI-powered design tool from Swatch! It's crazy how they can generate designs in under 2 minutes... that's like, totally mind-blowing! The fact that users can create their own unique watches from scratch is literally the coolest thing ever. I mean, who wouldn't want to design their dream watch? I'm a bit bummed that MoonSwatches aren't an option yet, but I guess it's not entirely surprising considering how complicated manufacturing processes are... Still, this is a huge step forward for Swatch and its fans. Can't wait to try it out on my own account!

OMG, I'm low-key obsessed with this new AI-powered thingy from Swatch DADA is literally so cool! I mean, can you even imagine designing your own unique watch from scratch? It's like being in a sci-fi movie, but real life! The fact that it's available on their website and only takes under 2 minutes to process is just mind-blowing. And the price point of $210 for a customized New Gent watch isn't too shabby either I do wish they'd consider offering bespoke MoonSwatches soon, but I get why it's hard with their manufacturing process and all that Still, this is such an exciting development for Swatch fans like me!

Just what we need, another way to tell people they can't have what they want lol "soon" is the Swiss way of saying never, right? On the bright side, who needs personalized MoonSwatches when you can have a AI-generated one for $210?

OMG, I'm so stoked about this new AI-powered tool from Swatch ! Creating your own watch from scratch using prompts and AI-generated designs sounds like something straight out of a dream world . I mean, who wouldn't want to design their own unique timepiece? The fact that it's available on Swatch.com already is so cool . But, gotta be real though... I was really hoping they'd include personalized MoonSwatches in the mix . Still, it's awesome that they're listening to feedback from fans and might explore customized MoonSwatches in the future . Can't wait to try out AI-DADA when it launches on November 21st !

OMG , I'm so stoked about this new AI-powered design tool from Swatch! Creating a custom watch from scratch using prompts and AI-generated designs is literally mind-blowing . It's like having your own personal designer at your fingertips . Of course, it's bittersweet for MoonSwatch fans who want to create their own unique pieces, but I'm sure they'll be excited to see what the future holds .

I love that Swatch is listening to consumer feedback and considering customized MoonSwatches in the future. It shows that they value their community and care about what we want . The fact that you can try out AI-DADA now, even if it's just on a limited scale, is still super cool . And who knows, maybe one day we'll see more affordable options for custom watches . Fingers crossed!

omg I'm literally so excited about this new AI-powered design tool from Swatch I mean I've been waiting for something like this for ages, especially after the MoonSwatches debacle... I was really disappointed when they didn't allow us to create our own designs, but I guess that's not happening just yet anyway, I'm happy they're introducing DADA and it sounds so cool! 1 minute is super fast processing time, can you imagine designing a watch in like, no time at all? I wish I could try it out now but only Swiss customers get access to it first... hopefully soon more countries will follow

Ugh, come on guys, a minute after it's announced you're all freakin out about no personalized MoonSwatches yet? Like, I get it, that was the whole point of Swatch x You, but can't we just chill for one second? It's still a game-changer that you can design your own watch from scratch now! AI-DADA is like, whoa, it's so cool! And, honestly, how many people even wanted to create their own MoonSwatches? It's a Swiss thing, let's be real. Anyway, I'm low-key excited to try this out on my account and see what kind of sick designs I can come up with

I'm not sure about this whole AI-powered watch design thing... Like what's wrong with just picking a case and strap combo? This DADA tool sounds like it's gonna make watches even more out of reach for regular people who wanna get their hands on one. And don't even get me started on the price - $210 is steep, especially if you're not getting a bespoke watch...

omg, this is gonna be so lit!!! i'm low-key obsessed with the idea of designing my own swatch watch using ai like, can u imagine having a unique timepiece that's all u? it's crazy that they're already releasing dada in switzerland and we'll have to wait for more countries to get it but hey, it's better than nothing, right? i mean, who wouldn't want to customize their watch with indexes or mechanism color? the fact that they're still listening to feedback from fans is a major plus, so maybe we'll see customized moonswatches in the future and $210 for a new gent watch ain't too shabby either

omg i'm super stoked about this new AI-powered tool from Swatch - it's like something straight outta a sci-fi movie! I mean, who wouldn't want to design their own watch from scratch? The fact that they can create a unique timepiece in under 2 minutes is mind-blowing... and the customization options are pretty cool too . But, ugh, no MoonSwatches just yet - that's like, a major bummer for fans who want to express themselves through fashion. Still, it's awesome that Swatch is listening to feedback and might consider adding this feature in the future . Anyone else as hyped about AI-DADA as I am?

ugh I'm so down for this!! creating your own watch from scratch sounds like a total dream come true! I mean, who wouldn't want to design their perfect timepiece? the fact that it's AI-powered makes it even more cool - can you imagine just having to give it a prompt and it comes up with something amazing?! but yeah, the fact that personalized MoonSwatches are still out of reach is kinda disappointing... I guess they're working on it tho

AI design tools are gonna be a game changer for watch enthusiasts! I mean, who wouldn't want to create their own unique timepiece from scratch? It's super cool that DADA can process ideas in under 2 minutes, that's lightning fast . But, it's also kinda sad that fans of personalized MoonSwatches won't be able to make bespoke watches just yet . Still, I love that Swatch is listening to feedback and might explore customized options in the future . And, $210 for a customized New Gent watch isn't too shabby . Can't wait to try it out on November 21st and see what amazing designs DADA comes up with !