Carlos Sainz’s F1 car wears AI-inspired livery for Las Vegas GP

Atlasii's AI product Rovo is set to take a high-speed detour into Formula One, literally. The tech giant has designed a one-off livery for Carlos Sainz's racing car that blends vibrant rainbow accents with nods to Las Vegas' iconic casino district and Strip landscape.

The unique design is an attempt by Atlassian to generate buzz around its Rovo product during the highly-anticipated 2025 Las Vegas Grand Prix. For those unfamiliar, Rovo is an AI-powered search tool designed to provide faster answers for over 3.5 million users worldwide.

Sainz and teammate Alex Albon will don specially-designed racing suits emblazoned with Rovo branding, further reinforcing the tech company's presence at the high-speed event. Meanwhile, fans can catch a glimpse of branded vehicles driving around Las Vegas during the week-long festivities.

The grandeur doesn't stop there – Atlassian has also secured a 45-minute takeover of the Sphere, its massive digital hub in downtown Las Vegas, to showcase the full potential of Rovo. The marketing push serves as a testament to the company's growing ambitions in AI-powered collaboration and knowledge-sharing.

While some might see this promotional stunt as heavy-handed, others will appreciate the creativity and innovative spirit that Atlassian brings to the table. One thing is clear: with its bold livery design and cutting-edge tech, Rovo is poised to leave a lasting impression on the racing world – at least until next year's Las Vegas Grand Prix.

omg, u guys! I'm low-key hyped about Atlassian's move into Formula One lol. Their livery for Carlos Sainz's car is SO fire , i mean who wouldn't want a rainbow-colored racing car? it's like they're trying to be the coolest cat in town and prove that Rovo is more than just a search tool .

i think its pretty cool that they're partnering with racing teams to get their branding out there. its not just about slapping some logos on a car and calling it a day, they're actually investing in the sport and trying to create a buzz around Rovo .

and can we talk about that takeover of the Sphere for 45 mins? thats some next level marketing right there! they're not holding back and its awesome to see them taking risks and pushing the boundaries with their creative strategy .

idk about this one ... i mean, on one hand, it's super cool that Atlassian is pushing its AI product into the spotlight like this. who wouldn't want to see Rovo in action on the Formula One track? but at the same time, some might think it's a bit much... all these branded vehicles and the takeover of The Sphere seems pretty extravagant . still, i guess when you're trying to get your product noticed, you gotta go big or go home . personally, i'm hyped to check out Rovo and see what it can do

omg i'm so stoked for atlassian to be getting involved in formula one they're totally bringing their A-game with that rainbow livery and specially designed suits for carlos sainz it's awesome to see them using the 2025 las vegas grand prix as a launchpad for rovo - who knows, maybe we'll be seeing more of these sleek designs in racing cars and event activations soon

omg what's up with this I mean, I'm loving the rainbow vibes but it feels like they're trying way too hard Atlassian needs to focus on actually making their product better first and not just slapping a fancy design on it Still, I guess if it gets people talking about Rovo then it's a win?

Wow ! I mean, who wouldn't want a rainbow-colored racing car? It's like something straight out of a video game or a futuristic movie! Interesting how Atlassian is using this high-profile event to promote their AI tool, Rovo. The takeover of the Sphere sounds epic too! Maybe it'll actually generate some buzz around AI and collaboration... we'll see

omg u guyz i just saw the coolest thing ever! atlasii's rovo ai product is teaming up with formula one and it's literally going to be SO LIT they designed this insane livery for carlos sainz's racing car and it's got all these gorgeous rainbow vibes and nods to vegas casino district i mean, who wouldn't wanna see branded racing suits and cars whizzing around las vegas? and the best part is, they're taking over this huge digital hub called the sphere for 45 mins straight - can u imagine?! anyway, i think it's kinda genius how atlasii is trying to get people hyped about rovo - we all need a little excitement in our lives

I gotta say, this whole Rovo Formula One gig sounds like a pretty desperate marketing ploy . I mean, I get it, Atlassian wants to generate buzz around their AI product, but taking over the Sphere and dressing up racing suits with their branding? It's just too much . They need to focus on actually delivering value to users instead of throwing money at flashy events and designs.

And let's be real, this whole thing might come across as try-hard or even cringeworthy . I mean, rainbow accents and nods to Vegas' casino district? It feels like they're trying too hard to be edgy and cool . But hey, if it works, who am I to judge?