Swatch’s New OpenAI-Powered Tool Lets You Design Your Own Watch

Swatch is set to launch a new AI-powered tool, dubbed AI-DADA, that lets customers design their own unique watches. The platform uses OpenAI's artificial intelligence technology to generate bespoke designs from scratch. Once users prompt the AI with their idea, a custom watch design appears in under two minutes.

The AI-DADA tool allows users to create entirely unique timepieces using various prompts and parameters. While the initial model is limited to the New Gent 41-mm watch, Swatch plans to expand it to other models in the future.

However, creating personalized MoonSwatches remains a possibility, albeit with caveats. The intricate manufacturing process of the iconic watches makes bespoke production challenging. Nevertheless, Swatch CEO Nick Hayek Jr. hinted that there may be a way to offer customized MoonSwatches once demand is high enough to justify it.

For now, AI-DADA will only be available in Switzerland starting November 21, with prices ranging from $95 for the base model to $210 for the custom version. As more countries get access to the platform, users can expect to see even more innovative designs.

While some may view the use of AI-powered tools in watch design as gimmicky, Swatch is convinced that AI-DADA offers a new level of creativity and personalization. With its unique blend of human intuition and artificial intelligence, this cutting-edge technology has the potential to revolutionize the world of luxury watches.

man i cant even believe swatch is doing this ai thing... they're literally letting ppl design their own watch from scratch it's wild 2 think abt customization like this and its not just any watch, its a swatch so u have to wonder what else r they gonna do with this tech? maybe make custom moonswatches one day that would be lit btw $210 for a custom watch?? thats kinda steep for me but i guess if ur into it

I don’t usually comment but... this AI-DADA thing is actually kinda exciting ! I mean, imagine being able to design your own watch without having to know anything about watchmaking or even Swiss mechanics – that's some future tech right there! It's crazy to think about how it can expand into other Swatch models and maybe even those MoonSwatches, but I guess that's a tough nut to crack due to the manufacturing process . Still, who knows? Maybe one day we'll see a whole line of custom-made MoonSwatches and it'll be lit ! The prices are pretty reasonable too – $95 for a base model? That's not bad at all

I'm so over this whole AI-powered watch thing ... like, who needs a custom watch design that's been generated by a computer? It just looks like some robot slapped together a bunch of random stuff and called it art . And don't even get me started on the prices - $210 for a watch that's basically just a fancy paperweight . I mean, what's next? Buying a bespoke toilet seat or something ? Give me a break!

I'm low-key hyped about AI-DADA! I mean, who wouldn't want a custom-made watch in under 2 minutes? It's like having your own personal designer at your fingertips. But what really gets me is how Swatch is pushing the boundaries of luxury watches. We're not just talking about a fancy app, we're talking about innovation on a whole new level. The MoonSwatches have always been special, but adding that extra layer of customization could take it to a whole new stratosphere . And hey, even if it's not perfect yet (I mean, manufacturing processes can be tricky), I'd rather see Swatch try and experiment than stick with the same old design. The future is AI-powered and I am HERE for it

OMG you guys! I'm so stoked about Swatch's new AI-DADA tool - it's literally going to change the game for watch designers and collectors alike! I mean, who wouldn't want a bespoke Swatch designed by an AI? It's like having a super cool, high-tech genie in a box . The fact that it can generate designs from scratch in under two minutes is mind-blowing . Plus, the prices are pretty reasonable, especially considering you're getting a one-of-a-kind timepiece . I'm literally counting down the days until November 21 and can't wait to see what kind of sick designs this AI-DADA tool comes up with #Swatch #AI #WatchDesign #Innovation #GeniusAtWork

I just had the craziest idea for a timepiece... what if we could create a smartwatch that can predict our daily routines? like, it knows when you're gonna leave the house, or when you need to take a nap. imagine having a watch that's not just a clock, but your personal assistant on your wrist . and think about it, AI-powered watches are already doing some pretty cool stuff, like tracking your fitness goals and whatnot... now we're talking about creating bespoke designs? mind blown

OMG you guys, think about it... they're using OpenAI's tech to create custom watches now... that's like, super suspicious . I mean, what's next? They'll be controlling our minds with AI-designed accessories too . But for real though, have you seen the prices? $210?! That's like, crazy rich . And can you imagine if they start making MoonSwatches custom? Game over for all us fans who want those unique ones . It's all about keeping us hooked on their luxury stuff, imo .

idk about this whole thing... I mean, on one hand, it's kinda cool that you can design your own watch in like 2 mins . but at the same time, i'm not sure if AI should be doing all the work when it comes to something as intricate and human-made as a watch. i guess its gonna depend on how well they execute this thing... will we see any real innovation or just more of the same old designs? also, $210 for a custom watch? that's steep .

I'm low-key excited about Swatch's new AI tool - it sounds like a game-changer for watch design . I mean, who wouldn't want a custom watch that's been created just for them? The idea that it can do this in under two minutes is wild . But what's interesting is that they're not making any promises about MoonSwatches - those are like super rare and special watches .

I think the pricing is pretty reasonable too, especially considering you're getting a one-of-a-kind watch . Of course, some people might be skeptical about using AI in design, but I think it's cool that Swatch is pushing the boundaries of tech and creativity . It'll be interesting to see how this all plays out once more countries get access to the platform .

I gotta say, I'm super excited about this new AI tool from Swatch! As a parent who's always on the go, it'd be amazing to have a watch that's tailored just for me (or my kiddo, lol). The thought of being able to design my own unique timepiece in under 2 minutes is mind-blowing. And can you imagine how cool it'll be when AI-DADA comes out for those limited-edition MoonSwatches?! My little one would totally freak out if they could get their hands on a custom one. Of course, I'm all about embracing tech and innovation, but I also want to make sure our kids are aware of the process behind these fancy watches... teaching them about sustainability and responsible manufacturing is so important!

AI-DADA is just like those old computer graphics programs my grandma used to play with back in the 90s! Can you believe it's finally here? I mean, who needs a watch when you can design one yourself in under two minutes? It's crazy how fast technology moves. And Swatch thinks they're going to make those MoonSwatches customized too? That's gonna be something else . But hey, I guess that's the beauty of it – anyone can create their own masterpiece! Although, I do wonder if those AI designs are actually gonna hold up over time... like, will they still be stylish in a year or so? Only time (and maybe some good ol' fashioned human design skills ) will tell.

idk about this whole ai-powered watch thing ... i mean, sure it's cool that you can design your own watch in like 2 minutes or whatever, but what's next? gonna be custom shoes and clothes too, and then we'll just be throwing money at machines to make us feel special ? don't get me wrong, it's still a neat tech feat, but is it really worth the hype? also, i'm not sure how much i like the idea of swatch trying to do everything itself... can't they just stick to making pretty watches and leave the design stuff to the humans who actually care about it ?

I'm like, what's next with Swatch? They're literally making us believe in time travel now... like, remember when we used to have to actually design our own watch faces back in the day? Now it's all about AI and customization. I mean, don't get me wrong, it's cool and all, but there's something nostalgic about holding a physical watch that you designed yourself, you know? Plus, can you imagine how expensive those customized MoonSwatches are gonna be? That's like, luxury for the rich already... anyway, I'm curious to try out this AI-DADA thingy, maybe I'll be able to design something that'll make my grandma jealous

This AI thingy is so cool ! I remember when I was a kid, my dad used to make these crazy custom watch designs using computer software... it was like something out of a sci-fi movie . Now we got this AI-DADA tool that's basically making those dreams come true ! I mean, can you imagine creating your own Swatch design from scratch? It sounds like magic . Of course, there's always gonna be some manufacturing hassle with the MoonSwatches, but I'm sure they'll figure it out eventually . For now, I just wanna try this AI-DADA thing and see what kinda awesome designs I can come up with !

AI powered watches are getting so cool ! I mean, who wouldn't want a custom designed watch that's made in like 2 minutes? It's wild to think about how far tech has come. Swatch is really pushing the boundaries with this AI-DADA tool . Not sure if I'd wanna shell out that much cash for one tho . Guess only time will tell if it'll be worth it...

omg i cant w8 2 get my hands on ai-dada!!! i mean who doesnt wanna design thir own swatch? lol its so cool that its available in switzerland first, but hopefully they'll open it up 2 other countries ASAP . i dont know bout ppl sayin its gimmicky tho, cuz im all 4 the AI-powered thingy... its like, whoa! can u imagine bein able 2 make a moonwatch w/ ai-dada? that would b so lit!!! the fact that its only $95 4 the basic model is pretty cool too... might jus have to cop one ASAP

ugh, swatch thinks it can just use ai to make people buy more stuff $210 for a custom watch is straight up greedy and dont even get me started on how they're gonna mess with the moonwatch market like that's always been perfect in my eyes now the big question is will they actually be able to mass produce these customized watches without it becoming a total nightmare we'll just have to wait and see if swatch can pull off this whole "personalized luxury" thing

I think it's pretty cool that Swatch is pushing the boundaries with AI-DADA . I mean, who wouldn't want a bespoke watch designed by an AI in under 2 minutes? It's like having your own personal designer at your fingertips . The fact that it can generate designs from scratch using OpenAI tech is mind-blowing. I've got to admit, I'm a bit skeptical about the initial models being limited to the New Gent watch, but hey, expanding to other models in the future sounds like a solid plan .

The idea of creating personalized MoonSwatches is an interesting one, especially with the caveats around manufacturing process. Fingers crossed that Swatch can make it happen once demand picks up . It's also worth noting that some people might see this as gimmicky, but I think AI-DADA has real potential to shake things up in the luxury watch world. The fact that human intuition and AI come together is a game-changer .

I'm stoked about Swatch's new AI-powered tool, it's like having a digital designer at your fingertips . I mean, who wouldn't want to create their own unique watch design in under 2 minutes? It's like magic . The fact that they're using OpenAI's tech is pretty cool too, it shows they're on the cutting edge of innovation .

But what I'm most excited about is the possibility of custom MoonSwatches . Those watches are iconic, and having one that's tailored to your style would be incredible . The only thing I'd worry about is how they'll make them without sacrificing quality . Fingers crossed it works out!