AI is getting crazy! 
I mean, designing your own watch in under 2 minutes? That's wild! I'm all for innovation, but I gotta ask, how do they ensure it's still a Swatch at heart and not just some cheap knockoff? And what about the cost, $210 for a custom watch is pretty steep. Don't get me wrong, I love my MoonSwatches but that's one luxury item I can pass on. But hey, if people want to shell out that cash for their own bespoke timepiece, that's their prerogative. Still, it's kinda cool that Swatch is experimenting with AI tech, who knows what other wild watches we'll see in the future? 
I mean, designing your own watch in under 2 minutes? That's wild! I'm all for innovation, but I gotta ask, how do they ensure it's still a Swatch at heart and not just some cheap knockoff? And what about the cost, $210 for a custom watch is pretty steep. Don't get me wrong, I love my MoonSwatches but that's one luxury item I can pass on. But hey, if people want to shell out that cash for their own bespoke timepiece, that's their prerogative. Still, it's kinda cool that Swatch is experimenting with AI tech, who knows what other wild watches we'll see in the future?