Swatch is bringing its online watch design platform, AI-DADA, to market for the first time. The new tool uses OpenAI's image-generation software to let users create entirely unique watches from scratch.
The AI-powered platform lets users prompt the model with their own idea and wait for a "unique watch design" to be generated in under two minutes. However, not all designs can be produced on demand due to manufacturing limitations.
Currently, only the New Gent model is available for customization through AI-DADA, but other Swatch models will be added later. The tool will initially be available only in Switzerland from November 21 and will cost around $210 for a customized version of the New Gent.
Swatch CEO Nick Hayek Jr. admitted that his first prompts on AI-DADA were centered around "sex, drugs, and rock 'n' roll," but he was told by the model's creators that this content wasn't allowed. However, Hayek is open to the possibility of offering bespoke MoonSwatches in the future.
While some may be skeptical about the capabilities of AI-DADA, Swatch has emphasized that it will own all the designs created through the platform and anonymize customer submissions.
The AI-powered platform lets users prompt the model with their own idea and wait for a "unique watch design" to be generated in under two minutes. However, not all designs can be produced on demand due to manufacturing limitations.
Currently, only the New Gent model is available for customization through AI-DADA, but other Swatch models will be added later. The tool will initially be available only in Switzerland from November 21 and will cost around $210 for a customized version of the New Gent.
Swatch CEO Nick Hayek Jr. admitted that his first prompts on AI-DADA were centered around "sex, drugs, and rock 'n' roll," but he was told by the model's creators that this content wasn't allowed. However, Hayek is open to the possibility of offering bespoke MoonSwatches in the future.
While some may be skeptical about the capabilities of AI-DADA, Swatch has emphasized that it will own all the designs created through the platform and anonymize customer submissions.
! Creating a watch from scratch in just 2 mins is like magic, right? I mean, who needs to spend hours sketching and designing when you can just input what you want and let the AI do its thing? 
And that it's only $210 for a customized New Gent watch isn't bad either... I guess my first design would be something with a bit of an edgy vibe - maybe some neon green and black stripes 
. The fact that they're gonna anonymize customer designs makes me feel a bit better about using it too. Still, gotta wonder what kind of weird stuff people will come up with when they start playing around with AI 
...
that swatch is bringing this AI thing to life... i mean who wouldn't want a custom watch made in under 2 minutes? 
but what really got me thinking is that they're gonna start with just the new gent model... hope they add more styles soon, like, maybe a limited edition collab with some trendy artist? 
and i'm kinda curious about this manufacturing limitation thingy... wonder if it's true that only certain designs can be made on demand? 
also, $210 seems pretty steep for just a custom watch design... is that like, the price of a whole new watch or what? 
anyway, can't wait to see how this AI-DADA thing plays out! 
The only downside is that they're limiting it to the New Gent model at first, which kinda sucks if you're into other designs. I guess they'll add more models later 
. The price tag of $210 seems a bit steep for me though... maybe they can offer discounts or bundle deals soon? 
! They're letting us create our own unique watch designs from scratch in under 2 mins?! That's insane 
! I've already spent hours on it and made like, a million different designs 
. The only downside is that they can't produce all of them because of manufacturing limits... but I guess that's just part of the process 
. Anyone else excited to give AI-DADA a try? 