The Cairo Intl. Film Festival has put co-production at the forefront of its industry days, with key panel discussions highlighting its importance as a strategic tool for Arab filmmakers seeking to navigate the international marketplace. The conversation centered on balancing creative identity with market demands, and how co-production can be both an artistic expression and a vital funding solution.
Industry professionals from across the region and Europe shared their experiences working in co-production, emphasizing that it's not an automatic solution but rather a calculated decision based on what filmmakers genuinely need - whether financing, expertise, or shared creative sensibilities. Norwegian producer Dyveke Graver noted that projects often require four or five partners to secure distribution pathways, while Egyptian filmmaker Mayye Zayed discussed how complexity can bring creative tension if producers don't have the right partnerships.
The key takeaway from these discussions was the importance of establishing a stable core team before expanding into co-production. This includes having a clear vision, understanding each other's strengths and weaknesses, and being able to navigate potential conflicts. Panelists also stressed the need for legal literacy, emphasizing that knowing your contracts is crucial to protecting artistic identity and securing fair revenue splits.
Egyptian producer-director Ali El Arabi pointed out that co-production deals must be understood as commercial risks, with markets shifting and budgets tightening. Jordanian producer Rula Nasser added that international partners are not always essential, and some films can thrive in local contexts without relying on global financing.
The Cairo Film Festival also launched Project Salon, a digital platform aimed at streamlining the process of co-production by centralizing pitching, matchmaking, and financing opportunities. The tool allows producers to upload project materials, specify partnership types, and ensure professional standards. This initiative fits neatly into CIFF's wider strategy, which includes formalizing strategic partnerships with regional institutions and expanding MENA co-production opportunities.
Overall, the Cairo Intl. Film Festival has marked a turning point in the industry, as Arab producers push for collaborations that protect artistic identity while unlocking new markets. Co-production is no longer seen solely as a funding lifeline but rather as a strategic tool that can affirm cultural authenticity and expand regional reach.
Industry professionals from across the region and Europe shared their experiences working in co-production, emphasizing that it's not an automatic solution but rather a calculated decision based on what filmmakers genuinely need - whether financing, expertise, or shared creative sensibilities. Norwegian producer Dyveke Graver noted that projects often require four or five partners to secure distribution pathways, while Egyptian filmmaker Mayye Zayed discussed how complexity can bring creative tension if producers don't have the right partnerships.
The key takeaway from these discussions was the importance of establishing a stable core team before expanding into co-production. This includes having a clear vision, understanding each other's strengths and weaknesses, and being able to navigate potential conflicts. Panelists also stressed the need for legal literacy, emphasizing that knowing your contracts is crucial to protecting artistic identity and securing fair revenue splits.
Egyptian producer-director Ali El Arabi pointed out that co-production deals must be understood as commercial risks, with markets shifting and budgets tightening. Jordanian producer Rula Nasser added that international partners are not always essential, and some films can thrive in local contexts without relying on global financing.
The Cairo Film Festival also launched Project Salon, a digital platform aimed at streamlining the process of co-production by centralizing pitching, matchmaking, and financing opportunities. The tool allows producers to upload project materials, specify partnership types, and ensure professional standards. This initiative fits neatly into CIFF's wider strategy, which includes formalizing strategic partnerships with regional institutions and expanding MENA co-production opportunities.
Overall, the Cairo Intl. Film Festival has marked a turning point in the industry, as Arab producers push for collaborations that protect artistic identity while unlocking new markets. Co-production is no longer seen solely as a funding lifeline but rather as a strategic tool that can affirm cultural authenticity and expand regional reach.