The humble duffel coat is getting the spotlight once again, this time on grown-ups rather than kids. The iconic British garment has made appearances in several high-profile Christmas adverts and campaigns, including Waitrose's featuring comedian Joe Wilkinson alongside Keira Knightley, and Burberry's starring footballer Cole Palmer.
This nostalgic fashion trend seems to be driven by a nostalgia for heritage and functionality. According to Andrew Groves, director of the menswear archive at the University of Westminster, "Menswear is shifting back to garments with clear origins and unambiguous functionality." The duffel coat fits perfectly into this category, offering weight, insulation, and straightforwardness that many men are seeking in their clothing.
As a result, duffel coats have seen significant sales growth on high street retailers like John Lewis, which reports a 75% increase in sales compared to last month. Online resale platforms such as Depop also show a substantial rise in searches for the garment, with a 159% surge over the past four months.
While it's clear that men are driving this trend, there is some debate about whether duffel coats should remain firmly in the playground or venture into the realm of fashion. Editor-in-chief of Esquire, Teo van den Broeke, argues that the coat looks infantilizing on adults and unsexy. However, he acknowledges its appeal lies in its functionality, heritage, and storied past, which resonates with men who value authenticity.
Rockstars like Liam Gallagher, Graham Coxon, and Alex Turner have long been fans of duffel coats, subverting their functional nature to make them a fashion statement. Van den Broke suggests that attitude plays a crucial role in pulling off the look β if done earnestly, it's game over.
Ultimately, as Groves points out, "It's a classic because you can't really reinvent it." The duffel coat has carved its own niche in fashion history and is unlikely to disappear anytime soon.
This nostalgic fashion trend seems to be driven by a nostalgia for heritage and functionality. According to Andrew Groves, director of the menswear archive at the University of Westminster, "Menswear is shifting back to garments with clear origins and unambiguous functionality." The duffel coat fits perfectly into this category, offering weight, insulation, and straightforwardness that many men are seeking in their clothing.
As a result, duffel coats have seen significant sales growth on high street retailers like John Lewis, which reports a 75% increase in sales compared to last month. Online resale platforms such as Depop also show a substantial rise in searches for the garment, with a 159% surge over the past four months.
While it's clear that men are driving this trend, there is some debate about whether duffel coats should remain firmly in the playground or venture into the realm of fashion. Editor-in-chief of Esquire, Teo van den Broeke, argues that the coat looks infantilizing on adults and unsexy. However, he acknowledges its appeal lies in its functionality, heritage, and storied past, which resonates with men who value authenticity.
Rockstars like Liam Gallagher, Graham Coxon, and Alex Turner have long been fans of duffel coats, subverting their functional nature to make them a fashion statement. Van den Broke suggests that attitude plays a crucial role in pulling off the look β if done earnestly, it's game over.
Ultimately, as Groves points out, "It's a classic because you can't really reinvent it." The duffel coat has carved its own niche in fashion history and is unlikely to disappear anytime soon.