As Christmas draws near, many Americans are bracing themselves for higher prices on gifts, decorations, and trees. The full impact of the Trump administration's tariff policy is finally starting to bite, with consumers expected to shell out an extra $132 per person on holiday treats if tariffs had been in place last year.
The biggest squeeze will be on consumer electronics, with shoppers facing price hikes of up to $186 per shopper. Clothing and accessories are also set to take a hit, with increases of up to $82. These rises come as no surprise, given that the US imposed tariffs on billions of dollars' worth of Chinese goods last year, including electronics and clothing.
However, one surprising beneficiary of these price hikes is the artificial Christmas tree market. With imports from China expected to cost 10-15% more this year, manufacturers are passing on the extra costs to consumers. "For most Americans, spending an extra $132 at the holidays is significant," warned Matt Schulz, chief consumer finance analyst at LendingTree. "It could prompt people to cut back on gift-giving or lead to them taking on extra debt."
Meanwhile, Christmas decorations and greeting cards are also expected to take a hit, with shoppers facing price hikes of up to $262. The National Retail Federation survey found that 85% of respondents expect higher costs this year due to tariffs.
But not all is doom and gloom for the holiday season. Real Christmas trees, grown domestically in the US, remain a rare bright spot. Most wholesale growers plan on keeping prices steady, absorbing price pressures themselves. And with imports from Canada exempt from tariffs under the USMCA, shoppers can still get their hands on high-quality real trees without breaking the bank.
In fact, retail sales are expected to top $1 trillion for the first time this holiday season, with consumers still willing to splurge on gifts and decorations despite the price hikes. As Jami Warner, executive director of the American Christmas Tree Association noted, "It might cost a bit more and inventory might be a bit thinner this season, but there's a perfect Christmas tree out there for everyone."
The biggest squeeze will be on consumer electronics, with shoppers facing price hikes of up to $186 per shopper. Clothing and accessories are also set to take a hit, with increases of up to $82. These rises come as no surprise, given that the US imposed tariffs on billions of dollars' worth of Chinese goods last year, including electronics and clothing.
However, one surprising beneficiary of these price hikes is the artificial Christmas tree market. With imports from China expected to cost 10-15% more this year, manufacturers are passing on the extra costs to consumers. "For most Americans, spending an extra $132 at the holidays is significant," warned Matt Schulz, chief consumer finance analyst at LendingTree. "It could prompt people to cut back on gift-giving or lead to them taking on extra debt."
Meanwhile, Christmas decorations and greeting cards are also expected to take a hit, with shoppers facing price hikes of up to $262. The National Retail Federation survey found that 85% of respondents expect higher costs this year due to tariffs.
But not all is doom and gloom for the holiday season. Real Christmas trees, grown domestically in the US, remain a rare bright spot. Most wholesale growers plan on keeping prices steady, absorbing price pressures themselves. And with imports from Canada exempt from tariffs under the USMCA, shoppers can still get their hands on high-quality real trees without breaking the bank.
In fact, retail sales are expected to top $1 trillion for the first time this holiday season, with consumers still willing to splurge on gifts and decorations despite the price hikes. As Jami Warner, executive director of the American Christmas Tree Association noted, "It might cost a bit more and inventory might be a bit thinner this season, but there's a perfect Christmas tree out there for everyone."