RealPage, a leading provider of rent-pricing software for landlords, has agreed to settle a federal antitrust lawsuit with the Justice Department over allegations that it engaged in "algorithmic collusion" to artificially inflate rents nationwide.
The company's software, which is used by thousands of landlords and property management companies, collects confidential data on rent prices and uses this information to make daily recommendations on pricing available apartments. Critics argue that this practice helps landlords charge higher rents by suppressing competition and reducing vacancies.
Under the terms of the settlement, RealPage will no longer use real-time data to determine price recommendations, but instead will only be allowed to train its algorithm with data that is at least a year old. This change aims to increase transparency and prevent the company from manipulating rent prices through secret algorithms.
The deal marks another victory for regulators seeking to crack down on the use of rent-setting software. Several major property management companies have reached similar settlements in recent months, including Greystar, which agreed to pay $50 million to settle a class action lawsuit.
However, critics say that while the settlement is a step in the right direction, it may not go far enough. The governors of California and New York have signed laws aimed at regulating rent-setting software, and several cities have passed ordinances prohibiting its use.
The Justice Department's antitrust chief, Gail Slater, praised the settlement as a way to promote competition in local housing markets. "What does this mean for you and your family?" she asked. "It means more real competition in local housing markets. It means rents set by the market, not by a secret algorithm."
For RealPage, the company has expressed relief that it was able to settle the matter without admitting any wrongdoing or paying damages. Its attorney, Stephen Weissman, said that the software's historical use of aggregated and anonymized data had led to lower rents, less vacancies, and more pro-competitive effects. However, this argument is unlikely to sway critics who see the company's practice as a clear example of price-fixing.
The company's software, which is used by thousands of landlords and property management companies, collects confidential data on rent prices and uses this information to make daily recommendations on pricing available apartments. Critics argue that this practice helps landlords charge higher rents by suppressing competition and reducing vacancies.
Under the terms of the settlement, RealPage will no longer use real-time data to determine price recommendations, but instead will only be allowed to train its algorithm with data that is at least a year old. This change aims to increase transparency and prevent the company from manipulating rent prices through secret algorithms.
The deal marks another victory for regulators seeking to crack down on the use of rent-setting software. Several major property management companies have reached similar settlements in recent months, including Greystar, which agreed to pay $50 million to settle a class action lawsuit.
However, critics say that while the settlement is a step in the right direction, it may not go far enough. The governors of California and New York have signed laws aimed at regulating rent-setting software, and several cities have passed ordinances prohibiting its use.
The Justice Department's antitrust chief, Gail Slater, praised the settlement as a way to promote competition in local housing markets. "What does this mean for you and your family?" she asked. "It means more real competition in local housing markets. It means rents set by the market, not by a secret algorithm."
For RealPage, the company has expressed relief that it was able to settle the matter without admitting any wrongdoing or paying damages. Its attorney, Stephen Weissman, said that the software's historical use of aggregated and anonymized data had led to lower rents, less vacancies, and more pro-competitive effects. However, this argument is unlikely to sway critics who see the company's practice as a clear example of price-fixing.