YouTube sensation MrBeast is joining forces with one of America's oldest and most respected philanthropic institutions, the Rockefeller Foundation, in a groundbreaking partnership that seeks to harness the power of social media to amplify charitable causes.
The unlikely alliance brings together Jimmy Donaldson, the 27-year-old creator behind the world's largest YouTube channel, boasting over 450 million subscribers, with the iconic foundation founded by John D. Rockefeller in 1913. The partnership aims to leverage MrBeast's vast online reach and creativity to inspire a new generation of young donors and philanthropists.
MrBeast has built an entertainment empire that extends beyond his viral YouTube videos, with projects including an animation studio, video game platform, and even a book co-authored with bestselling author James Patterson. His philanthropic efforts have focused on medical initiatives, food distribution projects, and most recently, combating child labor in the cacao industry.
The Rockefeller Foundation, known for its pioneering work in promoting public health, economic opportunity, and sustainable food systems, has welcomed MrBeast's involvement. "Joining forces with such a respected and philanthropic powerhouse like The Rockefeller Foundation will help us reach even more people to take action and use creativity as a force for good," said Donaldson.
The partnership, which began discussions earlier this year, aims to use social media to highlight philanthropic stories for younger audiences, including those from Generation Z and Alpha. One of the first major efforts will be a trip to Ghana in the first quarter of next year, supporting MrBeast's work on combating child labor in the cacao industry.
While some have criticized MrBeast's approach to philanthropy, citing exploitation of vulnerable people for views, others praise his efforts as an innovative way to inspire change. The partnership with the Rockefeller Foundation has been hailed by Rajiv Shah, president of the foundation, who described it as "a singular capacity to connect with people around the world."
The unlikely alliance brings together Jimmy Donaldson, the 27-year-old creator behind the world's largest YouTube channel, boasting over 450 million subscribers, with the iconic foundation founded by John D. Rockefeller in 1913. The partnership aims to leverage MrBeast's vast online reach and creativity to inspire a new generation of young donors and philanthropists.
MrBeast has built an entertainment empire that extends beyond his viral YouTube videos, with projects including an animation studio, video game platform, and even a book co-authored with bestselling author James Patterson. His philanthropic efforts have focused on medical initiatives, food distribution projects, and most recently, combating child labor in the cacao industry.
The Rockefeller Foundation, known for its pioneering work in promoting public health, economic opportunity, and sustainable food systems, has welcomed MrBeast's involvement. "Joining forces with such a respected and philanthropic powerhouse like The Rockefeller Foundation will help us reach even more people to take action and use creativity as a force for good," said Donaldson.
The partnership, which began discussions earlier this year, aims to use social media to highlight philanthropic stories for younger audiences, including those from Generation Z and Alpha. One of the first major efforts will be a trip to Ghana in the first quarter of next year, supporting MrBeast's work on combating child labor in the cacao industry.
While some have criticized MrBeast's approach to philanthropy, citing exploitation of vulnerable people for views, others praise his efforts as an innovative way to inspire change. The partnership with the Rockefeller Foundation has been hailed by Rajiv Shah, president of the foundation, who described it as "a singular capacity to connect with people around the world."