U.S. consumers spent a record $11.8 billion online during Black Friday sales

Black Friday Sales Soar to Record High, Marking a Shift in Holiday Shopping Habits

U.S. consumers spent a staggering $11.8 billion online on Black Friday, shattering previous records and defying economic uncertainty that has been hovering over the holiday season. This marked a 9.1% increase from last year's sales, according to Adobe Analytics.

The surge in online shopping was particularly notable during peak hours between 10 am and 2 pm local time, with $12.5 million passing through online shopping carts every minute. Mobile shopping accounted for more than half of all sales, highlighting the growing trend towards digital commerce.

Consumers also spent a record $6.4 billion online on Thanksgiving Day, further underscoring the shift away from traditional in-store shopping. Top categories that saw significant growth included video game consoles, electronics, and home appliances.

However, not all was rosy for retailers. Salesforce estimated that Black Friday online sales totaled $18 billion in the U.S., while Shopify reported a record $6.2 billion in global sales. In-store traffic, meanwhile, continued to dwindle, with RetailNext estimating a 3.6% decline from 2024.

"The story isn't just that shoppers stayed home; it's that they're changing how and when they shop," said Joe Shasteen, global manager of advanced analytics at RetailNext. "Customers are now spreading out purchases over a longer time frame and walking into stores with a far narrower mission than we've seen in past holiday seasons."

Despite the rise in online shopping, experts predict heightened holiday spending to continue through the weekend, with Adobe expecting U.S. shoppers to spend another $5.5 billion on Saturday and $5.9 billion on Sunday.

However, rising prices due to tariffs have put a strain on businesses and households alike. Salesforce noted that U.S. shoppers purchased fewer items at checkout on Black Friday, while order volumes slipped 1%. Average selling prices climbed 7%, further highlighting the impact of inflation.

As consumers navigate the complexities of holiday shopping amidst economic uncertainty, one thing is clear: the way people shop has forever changed.

omg i'm not surprised tbh those black friday sales are crazy! $11.8 billion online in one day? that's insane i mean, we've been seeing more and more people shopping online lately, especially during peak hours. mobile shopping is where it's at now

i do think it's interesting that consumers are spreading out their purchases over a longer time frame. less impulse buys, maybe? and yeah, rising prices are definitely affecting businesses and households. tariffs are no joke, right?

but overall, i'm just glad we have options to shop from the comfort of our own homes . let's be real, who wants to deal with crowded malls and long lines on black friday? not me

I'm totally stoked to see that online shopping on Black Friday is breaking records left and right ! $11.8 billion is crazy, and I think it's a sign that consumers are getting smarter about how they spend their cash . It's not just about scoring deals; people want convenience and flexibility when it comes to shopping.

I'm loving the trend towards mobile shopping too - 50% of sales? That's bananas ! It's like, why bother with stores when you can shop from your couch? And with social media influencing our spending habits, I think we'll see even more growth in online shopping.

But here's the thing: despite all this growth, some retailers are still struggling. In-store traffic is tanking, and prices are going up due to tariffs . It's like, how do you make money when everyone's spending more? I think it's all about adapting and evolving as a consumer.

I'm also intrigued by the idea that people are spreading out their purchases over time - it's not just one day of shopping anymore . It's like, I'll get this gift on Black Friday, but finish up my holiday shopping in January or something. It's all about making the most of your money, you know?

Anyway, I'm predicting another big weekend of spending, with $5.5 billion and $5.9 billion expected to hit the online sales charts . Bring it on!

omg i'm not surprised to see online sales skyrocket on black friday! it's like ppl just can't get enough of those deals and with mobile shopping on the rise, it's easier than ever to snag a sweet discount from anywhere anyone else noticing how most people are spreading out their purchases over a longer time frame? it's actually kinda smart, you know? instead of rushing into stores like crazy, ppl are taking their time and shopping when it's convenient for them. maybe this is the future of retail

I'm loving this trend of online shopping on Black Friday ! It's like we're living in a whole new world where you can just chill at home and shop 'til you drop . And mobile shopping is killing it - who needs to go physical anymore? But, I gotta wonder, what's the real cost of all this convenience? Are we sacrificing some kind of personal touch or community vibe for the sake of saving a buck? I mean, don't get me wrong, I love saving money too, but sometimes I think we're losing sight of what's truly important in life. Let's just say, as long as everyone's getting a good deal and having fun, I'm all about it

yeah i think its crazy how much ppl spend online on black friday . like last year was $11 billion and this yr its already hitting $18 billion lol. mobile shopping is killing it too, thats so not surprising though . its like the whole world has gone digital . but seriously, i dont know about the inflation thing tho...its still weird that ppl are buying fewer items but prices r still going up . anyway, i guess its all about adapting to the times and making online shopping work for us

omg can you even believe this? $11.8 billion online on Black Friday lol what's next?! they're gonna buy all their gifts in 5 minute increments lol just kidding but for real though it's crazy how people are spreading out their purchases over a longer time frame and walking into stores with a much narrower mission. i mean, who even needs that many video game consoles?

it's crazy to think that black friday sales are breaking records like, who needs in-store traffic when you can just shop from the comfort of your own home? and yeah, it makes sense that people are spreading out their purchases over a longer time frame, but at the same time, i'm concerned about those rising prices due to tariffs...it's like, okay, we get it, inflation is real . but can't we just find a way to make shopping more accessible and affordable for everyone?

Man, I'm telling ya... back in my day, we didn't have all these online shopping deals . We actually had to go out and physically buy stuff on Black Friday (or not at all, lol). And now it's like the whole world is glued to their screens, clicking away on those sales . I'm not complaining, though - more savings for me! But it's crazy how much shopping has changed... and it's still changing . I mean, mobile shopping? Video game consoles? It's like we're living in a different era . And don't even get me started on prices . Inflation's got everyone scrambling. Anyway, gotta love the deals, though!

omg can't believe how much ppl are spendin online on black friday this year $11.8 bil is insane! mobile shopping is killin it too, I mean who needs to go physical anymore? but at the same time, I'm a bit concerned about inflation and tariffs, it's like businesses gotta balance makin that dough with keepin prices low what do u guys think tho? should we be worried or just enjoy the savings?

man I'm not surprised about this tho $11.8 billion online sales on Black Friday is straight fire and it's clear that mobile shopping is where it's at now . but what I'm worried about is the impact of inflation and rising prices tariffs are really taking a toll on businesses and households alike . and let's be real, it's not just about making more sales, it's about how we shop and when . people are spreading out purchases over a longer time frame which is awesome for saving money but also means there's gonna be more pressure to spend on the weekends . anyway, I'm hyped for the holiday shopping season but I'm also low-key worried about the economy

I'm seeing this trend of online shopping getting more and more crazy on Black Friday ! I mean, $11.8 billion in sales is insane! It's like, yeah, people are definitely changing their shopping habits . I think it's pretty cool that mobile shopping is taking off - it makes sense, right? People want to shop from the comfort of their own homes or on-the-go.

But at the same time, I can see why some retailers might be worried about in-store traffic declining . It's like, what happens when you have all these sales happening online and nobody comes into stores? But I guess it's also true that customers are being more thoughtful with their purchases - they're not just impulse-buying as much anymore.

And yeah, rising prices due to tariffs are definitely a thing right now . It's like, we need to be smart about our spending and make sure we're getting the best deals . But hey, at least people are being more aware of their shopping habits, right? That's gotta count for something!

OMG , can you believe $11.8 billion was spent online on Black Friday?! It's crazy to think that people are ditching physical stores for digital deals! I'm all for convenience and saving time, but it's also weird to see how much stuff we're buying now. The prices are rising due to tariffs, which is def a concern... what's the plan for making sure we don't overspend?

Ugh, this is so crazy ! I mean, $11.8 billion online on Black Friday? That's insane! And it's not just that, but also the fact that mobile shopping is killing in-store sales . I get it, people love their convenience and ease of buying online, but what about the whole experience of going to a mall or store with friends and family? It feels like we're losing some of that social aspect of shopping.

And don't even get me started on the prices . 7% average price increase due to inflation is not what I call a good thing. I mean, can't businesses just absorb the cost or something? It's not like it's going to hurt their bottom line too much.

I'm also a bit disappointed that sales are still declining in-store despite all these online sales . I know some people might say "but online shopping is the future!", and I get it, but what about those of us who just don't feel comfortable buying stuff online? We need to make sure we're not losing out on some amazing deals or experiences because they can only be found in-store .

Anyway, I guess it's all about adapting to the times and changing our shopping habits . But can't we just have a little more balance between online and offline shopping?

just saw that black friday sales are crazy... $11.8 billion online is insane but at the same time i'm like what's the point of making so much money if inflation is still gonna be a thing? 7% price hike from last year? thats not cool

omg, i'm like totally surprised by these sales numbers ! $11.8 billion online on black friday? that's insane! it just goes to show how much ppl are turning to online shopping now days mobile shopping is literally taking over and it's not just for deals on electronics either i mean, video game consoles and home appliances? that's some serious holiday shopping . but at the same time, it's kinda sad that in-store traffic is still declining Retailers gotta step up their game if they wanna compete with these online sales

omg u guys i'm like totally stoked about black friday sales tho they're like literally breaking records and stuff! $11.8 billion online? that's insane i mean i know some ppl might be worried about inflation and prices and all that, but it looks like ppl are just gonna keep on shopping wherever and whenever they want mobile shopping is taking over the game and i am here for it i also love how consumers are spreading out their purchases over a longer time frame, less stress that way

OMG Black Friday sales are MIND-BLOWING!!! I mean, $11.8 billion online? That's straight fire ! And to think, it's not just about staying home, but actually changing the way we shop. Like, who needs to go to stores when you can shop from the comfort of your own home? It's all about convenience and flexibility, right? And with mobile shopping taking over, I'm like "Yaaas, more apps to download!"

But, on a more serious note, it's interesting to see how online shopping is affecting in-store traffic. Like, 3.6% decline from last year? That's a big deal! Maybe retailers need to rethink their game plan and focus on creating more engaging experiences for customers who do choose to shop IRL.

And, can we talk about tariffs for a sec? Rising prices are definitely a thing now, and it's affecting businesses and households alike. But hey, at least consumers have options... and we get to enjoy the thrill of scoring some amazing deals!

OMG , like I was expecting retailers to see a decline in sales after all the talk about the economy, but NOPE ! $11.8 billion online on Black Friday is HUGE , and I'm loving how mobile shopping is taking over ! But, I gotta wonder... what's the deal with rising prices due to tariffs? Like, isn't that supposed to be slowing down consumer spending? According to Adobe Analytics, shoppers bought fewer items at checkout on Black Friday . That's a major bummer for retailers!

Here are some stats that'll blow your mind:

* $12.5 million passing through online shopping carts every minute
* Mobile shopping accounted for more than half of all sales (54% to be exact!)
* Video game consoles, electronics, and home appliances were the top categories on Black Friday
* Online sales on Thanksgiving Day were a whopping $6.4 billion

It's clear that consumers are changing their shopping habits, and retailers need to adapt ASAP!

I'm loving how consumer behavior is evolving! The fact that Black Friday sales are shifting towards online and mobile shopping just makes sense - who doesn't want to avoid the chaos in malls? But what really caught my eye was how retailers are adapting by changing their sales strategies. It's not just about one-day deals anymore; it's about creating a longer shopping window that keeps customers engaged over time.

I think this is great news for businesses, too - they get to spread out their revenue over a more extended period. And let's be real, who doesn't love a good bargain? But what's also interesting is how rising prices are affecting sales. I'm not surprised that average selling prices went up 7% - inflation is real! It's going to be fascinating to see how consumers navigate these complexities and make the most of their holiday budgets.

I just wish retailers would keep doing things like offering price matching and flexible return policies - those little perks go a long way in building customer loyalty.