The Dark Side of Black Friday Shopping: How AI is Taking Over Your Wallet
This Black Friday, US consumers have pulled out all the stops to splurge on online shopping, with sales reaching a staggering $11.8 billion and expected to continue into Cyber Monday, where an additional $14.2 billion is predicted. At the heart of this spending frenzy lies Artificial Intelligence (AI) – a powerful tool that's revolutionizing the way we shop.
Chatbots have become the go-to resource for holiday shoppers, with A.I.-driven traffic to retail sites surging 805 percent year-over-year, according to Adobe Analytics. This trend is particularly strong in categories like electronics and personal care, where shoppers are using AI-powered tools to compare prices and find deals.
But why the sudden shift towards AI-assisted shopping? According to Luca Cian, a professor at the University of Virginia's Darden School of Business, "A.I. simplifies a lot of our choices." With so many products available, it's no wonder that shoppers are turning to A.I. tools to help narrow down their options.
The rise of AI-powered shopping is also linked to the broader surge in holiday e-commerce, even amidst economic pressures. In the first 23 days of November, US consumers spent $79.7 billion online – a 7.5 percent increase from last year. And with A.I.-assisted shopping on the rise, Adobe predicts that online spending across the 2025 holiday season will reach a whopping $253.4 billion.
But what's driving this trend? Cian attributes it to improvements in previously "clunky" features, as well as tight budgets motivating shoppers to lean on A.I. for deals. And with younger generations like Gen Z and Millennials already using AI tools to shop, the future of holiday shopping looks increasingly digital.
As A.I. continues to shape the retail landscape, brands are jumping on the bandwagon, introducing their own AI-powered shopping assistants. Walmart's Sparky A.I. assistant provides personalized recommendations, compares options, and synthesizes reviews – while Target has introduced similar tools to help shoppers find specialized gifts through guided prompts.
But amidst all this change, there's a warning: as Cian notes, "Shopping can also be an enjoyable and enriching experience." If we move everything towards using A.I., will we lose that excitement? Only time will tell.
This Black Friday, US consumers have pulled out all the stops to splurge on online shopping, with sales reaching a staggering $11.8 billion and expected to continue into Cyber Monday, where an additional $14.2 billion is predicted. At the heart of this spending frenzy lies Artificial Intelligence (AI) – a powerful tool that's revolutionizing the way we shop.
Chatbots have become the go-to resource for holiday shoppers, with A.I.-driven traffic to retail sites surging 805 percent year-over-year, according to Adobe Analytics. This trend is particularly strong in categories like electronics and personal care, where shoppers are using AI-powered tools to compare prices and find deals.
But why the sudden shift towards AI-assisted shopping? According to Luca Cian, a professor at the University of Virginia's Darden School of Business, "A.I. simplifies a lot of our choices." With so many products available, it's no wonder that shoppers are turning to A.I. tools to help narrow down their options.
The rise of AI-powered shopping is also linked to the broader surge in holiday e-commerce, even amidst economic pressures. In the first 23 days of November, US consumers spent $79.7 billion online – a 7.5 percent increase from last year. And with A.I.-assisted shopping on the rise, Adobe predicts that online spending across the 2025 holiday season will reach a whopping $253.4 billion.
But what's driving this trend? Cian attributes it to improvements in previously "clunky" features, as well as tight budgets motivating shoppers to lean on A.I. for deals. And with younger generations like Gen Z and Millennials already using AI tools to shop, the future of holiday shopping looks increasingly digital.
As A.I. continues to shape the retail landscape, brands are jumping on the bandwagon, introducing their own AI-powered shopping assistants. Walmart's Sparky A.I. assistant provides personalized recommendations, compares options, and synthesizes reviews – while Target has introduced similar tools to help shoppers find specialized gifts through guided prompts.
But amidst all this change, there's a warning: as Cian notes, "Shopping can also be an enjoyable and enriching experience." If we move everything towards using A.I., will we lose that excitement? Only time will tell.