Artificial Intelligence is Redefining Black Friday Shopping
The most popular shopping event of the year, Black Friday, has seen a drastic shift in consumer behavior with the help of artificial intelligence. According to Adobe Analytics, U.S. consumers spent a record $11.8 billion online on Black Friday, and another $14.2 billion are expected to be spent on Cyber Monday. This surge in online shopping can be attributed to A.I.-driven tools that offer personalized gift recommendations, track prices, and facilitate seamless checkout processes.
Shoppers are increasingly relying on chatbots to research products and find deals, with A.I.-driven traffic to retail sites increasing by 805 percent year-over-year. In categories such as video games, appliances, electronics, toys, personal care, and baby products, shoppers who found retail sites via A.I. services were more likely to make a purchase compared to those arriving from non-A.I. traffic sources.
"The complexity of consumer choices is vast," notes Luca Cian, a professor at the University of Virginia's Darden School of Business. "A.I. simplifies this process by providing numerous options and recommendations."
The growth of A.I.-powered shopping has been rapid, with Adobe predicting that online spending across the 2025 holiday season will reach $253.4 billion. The technology is gaining traction among younger generations, with 61 percent of Gen Z and 57 percent of Millennials using A.I. tools to shop.
Shopping assistants are evolving rapidly, with companies like Adobe, Salesforce, OpenAI, Amazon, and Google introducing new features that enhance the shopping experience. For instance, OpenAI's instant checkout feature allows users to purchase products from various merchants without leaving the platform. Amazon's upgraded assistant can automatically make purchases when prices fall within a set budget.
However, experts caution that as A.I. becomes more prevalent in shopping, concerns arise about its potential impact on consumers. "Shopping can also be an enjoyable and enriching experience," notes Cian. "If we move everything towards using A.I., we may lose that excitement." As the technology continues to advance, it remains to be seen how model developers will monetize these tools and whether shoppers will become overly dependent on them.
The most popular shopping event of the year, Black Friday, has seen a drastic shift in consumer behavior with the help of artificial intelligence. According to Adobe Analytics, U.S. consumers spent a record $11.8 billion online on Black Friday, and another $14.2 billion are expected to be spent on Cyber Monday. This surge in online shopping can be attributed to A.I.-driven tools that offer personalized gift recommendations, track prices, and facilitate seamless checkout processes.
Shoppers are increasingly relying on chatbots to research products and find deals, with A.I.-driven traffic to retail sites increasing by 805 percent year-over-year. In categories such as video games, appliances, electronics, toys, personal care, and baby products, shoppers who found retail sites via A.I. services were more likely to make a purchase compared to those arriving from non-A.I. traffic sources.
"The complexity of consumer choices is vast," notes Luca Cian, a professor at the University of Virginia's Darden School of Business. "A.I. simplifies this process by providing numerous options and recommendations."
The growth of A.I.-powered shopping has been rapid, with Adobe predicting that online spending across the 2025 holiday season will reach $253.4 billion. The technology is gaining traction among younger generations, with 61 percent of Gen Z and 57 percent of Millennials using A.I. tools to shop.
Shopping assistants are evolving rapidly, with companies like Adobe, Salesforce, OpenAI, Amazon, and Google introducing new features that enhance the shopping experience. For instance, OpenAI's instant checkout feature allows users to purchase products from various merchants without leaving the platform. Amazon's upgraded assistant can automatically make purchases when prices fall within a set budget.
However, experts caution that as A.I. becomes more prevalent in shopping, concerns arise about its potential impact on consumers. "Shopping can also be an enjoyable and enriching experience," notes Cian. "If we move everything towards using A.I., we may lose that excitement." As the technology continues to advance, it remains to be seen how model developers will monetize these tools and whether shoppers will become overly dependent on them.
. Not sure if it's good or bad though... on one hand, less time spent browsing and more deals to find... but what happens when we rely too much on AI and forget how to shop for ourselves? 
! I mean, with AI-powered tools, it's like having your own personal shopaholic assistant 
. They can give you gift recs, track prices, and even help you snag deals on the fly 
. And let's be real, who doesn't love a good chatbot convo to figure out what to get for their fave person? 
I'm like 90% sure I'm gonna be spending way more than I should this year, but hey, it's Black Friday, right?! 
but i'm also kinda worried that we'll become too reliant on them 
. I mean, who needs human interaction when you can just chat with a bot for hours? 
It's so cool to see how tech is making Black Friday shopping way more convenient and fun for us consumers! 
Of course, there are some concerns about relying too much on AI, but overall, I think this tech is here to stay and make shopping an even more amazing experience. Bring on the future of e-commerce! 
. On one hand, AIs are making the experience soooo much easier for us - like, have you tried finding deals online with chatbots? GAME CHANGER 
.
. But hey, at least we're getting some sick deals 
! The future of shopping is wild... I'm both excited and a little scared 
. Can't wait to see how AIs evolve and change the game even more 
! I mean, who doesn't love getting personalized gift recs or having prices tracked automatically? 
But on the other hand, I'm worried about how much we're relying on tech to make decisions. Don't we want to experience the thrill of browsing through stores & finding hidden gems? 
Let's not forget that shopping is supposed to be fun! 
... or at least, I gotta nitpick a bit 
And it's all thanks to A.I.-powered shopping tools? I think that's a bit of an oversimplification... I mean, don't get me wrong, A.I. can be super helpful, but what about human interaction and personalized experiences? 
. And let's be real, who doesn't love the excitement of discovering deals and new products? 
I mean, who needs human interaction when you can have a chatbot telling you what's on sale? It's like we're losing the thrill of the hunt! And don't even get me started on how much $$ we'll be spending online this year - $253.4 billion?! That's crazy money 
but at the same time, i can see how it makes life easier now that u can get recs and prices in 1 sec 