Cloudflare, a major internet infrastructure company, has taken significant steps to block AI crawlers from scraping content on its customers' websites. Since July 1, the firm has blocked over 416 billion AI bot requests, highlighting the growing concern about AI's impact on the web.
According to Cloudflare CEO Matthew Prince, the move is part of a broader initiative called Content Independence Day, which aims to empower publishers and creators by giving them control over their content. The company has partnered with prominent publishers and AI firms to block AI crawlers by default unless the AI companies pay for access.
Prince believes that Google's dominance in the search engine space has created an uneven playing field, where the company enjoys privileged access to vast amounts of data. This, he argues, stifles innovation and limits opportunities for smaller creators.
Publishers have seen promising results when they block AI crawlers, Prince claims. By doing so, they can tap into valuable insights from local news outlets or Reddit users, creating a viable business model based on licensing deals and paid content.
However, Prince acknowledges that regulation may be necessary to ensure the internet remains open and inclusive. Cloudflare is working to apply pressure and drive evolution of AI business models that promote pluralism rather than concentration.
The CEO's comments echo a warning about Google's influence, which he sees as a major obstacle to progress on the web. Until Google plays by the same rules as other companies, Prince believes it will be challenging to lock down content completely.
According to Cloudflare CEO Matthew Prince, the move is part of a broader initiative called Content Independence Day, which aims to empower publishers and creators by giving them control over their content. The company has partnered with prominent publishers and AI firms to block AI crawlers by default unless the AI companies pay for access.
Prince believes that Google's dominance in the search engine space has created an uneven playing field, where the company enjoys privileged access to vast amounts of data. This, he argues, stifles innovation and limits opportunities for smaller creators.
Publishers have seen promising results when they block AI crawlers, Prince claims. By doing so, they can tap into valuable insights from local news outlets or Reddit users, creating a viable business model based on licensing deals and paid content.
However, Prince acknowledges that regulation may be necessary to ensure the internet remains open and inclusive. Cloudflare is working to apply pressure and drive evolution of AI business models that promote pluralism rather than concentration.
The CEO's comments echo a warning about Google's influence, which he sees as a major obstacle to progress on the web. Until Google plays by the same rules as other companies, Prince believes it will be challenging to lock down content completely.