BMW Is Betting Big on the New iX3. The Good News Is It’s Superb

BMW is betting big on its new iX3 electric SUV, and it's clear that the German automaker has put a significant amount of effort into making this car a top contender in the market. The iX3 represents the first major investment from BMW in its new modular EV platform, known as "Neue Klasse," which boasts significant improvements over its predecessor.

The Neue Klasse range uses the sixth generation of BMW's eDrive technology, featuring higher nickel and less cobalt content for a 20% increase in energy density. This results in a more efficient electric architecture that boosts charging speeds by a third, with up to 400 kilowatts and 200 miles added in just 10 minutes in ideal conditions. The claimed efficiency is an impressive 4.1 m/kWh.

But what truly sets the iX3 apart is its new central computer brain, dubbed the "heart of joy" or HoJ, which governs all dynamic functions like braking and stability, traction control systems, and steering. This single processor reduces lag to just one millisecond, making the car feel incredibly responsive. The HoJ also enables predictive handling, allowing the iX3 to adapt to changing conditions instantly.

The driving experience is where the iX3 truly shines. The car feels surprisingly light and agile, with a smooth and responsive ride that belies its 2,300 kg weight. Pushing the limits reveals impressive handling capabilities, with the car seemingly taking everything in stride. The use of vehicle-to-load (V2L) technology allows for charging household appliances from the car, while vehicle-to-home (V2H) enables energy to be fed back into your house.

Inside, the iX3 boasts a revamped interior with an angular central screen and Panoramic iDrive display that removes the need for a driver display. However, customization options are limited, with BMW not allowing third-party apps like CarPlay or phone notifications on the display. The voice assistant, Alexa, also falls short, canceling navigation when asked to move it.

BMW is confident in its new platform, and with good reason. The iX3's range of 400 miles exceeds that of many rivals, including the Audi Q6 e-tron, Cadillac Lyriq, Porsche Macan Electric, and revised Tesla Model Y. The Neue Klasse platform also bodes well for future models, including the upcoming i3.

However, there remains a significant challenge: can BMW compete with China EVs coming in at significantly lower prices? The answer may lie in autonomous technology, which the Chinese market is pushing aggressively. But BMW's driving dynamics wizardry offers a unique selling point that could set it apart.

Ultimately, the iX3 represents a bold bet from BMW on its new modular EV platform and the Neue Klasse technology. With impressive performance, advanced features, and a focus on efficiency, this car has everything to make it a strong contender in the market.

I think what's really interesting here is how BMW is putting so much emphasis on the driving experience... It's not just about getting from point A to point B, it's about enjoying the ride. And that's something we can all relate to. I mean, who hasn't had a day where they just wanted to hit the open road and feel alive? It's a reminder that sometimes, in our busy lives, we need to slow down and appreciate the little things.

The fact that BMW is investing so much into making this car feel responsive and agile is really cool. It shows that even in an era of autonomous cars, human connection with technology still matters. And I think that's something we can all learn from... Like, how many times have you had a great experience with a product or service because it just felt right? That's what BMW is going for here.

Also, the idea of using V2L and V2H tech to charge household appliances is genius. It's like, think about all the ways we can reduce our carbon footprint... We're not just talking about driving the car, we're talking about creating a whole new way of thinking about energy and sustainability. So yeah, BMW might be getting into some big trouble with those Chinese EVs coming in low, but I think they've got this one covered...

Ugh I'm so done with these electric cars already! They're just gonna be like everyone's boring old grandma car but with less exciting noises BMW trying to compete with China EVs? Good luck with that It's all about autonomous tech now, huh? Like we're gonna trade in our driving experiences for being able to sleep while the car does all the work The iX3 might be impressive and all, but I'd rather stick with my gas-guzzler, thank you very much! At least it can keep up with me on a twisty road

BMW is really stepping up their electric game ! They've clearly put a ton of effort into making the iX3 a top-notch contender... and I gotta say, those new specs sound insane - 400 miles on a single charge? That's like, whoa . And that "heart of joy" computer brain is so cool... it sounds like they're trying to make driving feel way more intuitive and responsive. Plus, the V2L tech is genius . But, I'm a bit concerned about those customization options being limited... I mean, can you really not have CarPlay or notifications on your display? That's a big ask from BMW . Still, overall, it looks like they're onto something huge with this Neue Klasse platform !

I think BMW is onto something big here with the iX3 ! The Neue Klasse platform sounds like a game-changer for electric vehicles, and I love how they're pushing the boundaries of tech to create an amazing driving experience . The HoJ computer brain is genius - it's crazy to think about how responsive the car feels now compared to what it was before .

I'm also stoked that BMW is focusing on efficiency and range, with up to 400 miles on a single charge . And can we talk about how cool it is that you can charge your household appliances from the car? That's just future-proof tech right there!

Now, I do think the limited customization options are a bit of a bummer , but overall, I'm hyped for this new platform and what BMW has to offer. The competition in the EV market is heating up, but if anyone can keep up with those Chinese manufacturers, it's the Germans !

BMW is killing it with their new iX3 ! The energy density boost is huge, and I love how they're focusing on charging speeds. 400 kilowatts is insane, especially for just 10 minutes of charging. And have you seen the specs on this thing? 200 miles added in just a minute, that's crazy!

The HoJ computer brain is genius, it's like they took all the lag out of driving and made it feel so responsive. I'm totally stoked about the V2L tech too, charging my household appliances from the car is so cool! The interior design is on point, even if customization options are limited.

My main concern is the price though, China's EVs are still way cheaper than this . But BMW's driving dynamics and features might just give them a leg up in the market. Can't wait to see how the new i3 models turn out!

I'm literally so excited for my husband's birthday coming up, we're getting him an iX3 as a gift ! I've been reading reviews nonstop and I have to say, the specs sound insane - 400 miles on a single charge? That would be a lifesaver for us during our weekend getaways. But what really caught my attention was the V2L tech - can you imagine being able to charge your phone or laptop from the car while we're out?! It's like having a portable power bank built into the vehicle . We've been considering getting one of those fancy Tesla owners' club memberships, but now I'm thinking, why not get a BMW with all the bells and whistles?

I don't usually comment but I think what's really interesting about this iX3 is how BMW is focusing on the driving experience . Like, I get that electric cars are all about range and efficiency, but when you have a car that can handle like a dream, it feels like they're onto something special . And the new central computer brain is just genius! One millisecond lag? That's crazy fast for a reaction time . Not sure if I'm sold on the limited customization options though ...

I don't get why BMW is being so extra about their new iX3 electric SUV . 400 miles of range is cool and all, but how many people are gonna be driving that far on a daily basis? And let's not forget, those Chinese EVs are basically stealing the show with their crazy low prices . I mean, BMW's focus on autonomous tech is interesting, but it's not like they're actually innovating or anything . They're just playing catch-up.

OMG u guys I'm soooo hyped about the new BMW iX3 ! I just got my hands on one and let me tell u its like riding a dream lol. The driving dynamics are insane, like its so light & agile ur gonna wanna push it to the limit all day long ! But what really gets me is how efficient its electric architecture is - 400 miles of range & charging in just 10 mins?! thats like magic . And dont even get me started on the new central computer brain (HoJ) lol it makes everything feel so responsive & smooth. I do wish they had more customization options tho, like carplay or notifications on the display . But honestly, its a small price to pay for this beast of a car . And can we talk about how cool it is that u can charge ur house from the car? V2L technology is like future stuff right now ! Only one thing thats giving me pause - those Chinese EVs coming in at super low prices . Can BMW compete? only time will tell, but i'm sure they got this

[Image of a squirrel storing nuts for winter, with a thought bubble showing an electric car charging]

[A GIF of a BMW iX3 accelerating, with a speedometer in the corner reading "0-60 mph in 4 seconds"]

[An image of a person trying to fit multiple chargers into their home, with a shocked expression]

[A screenshot of the iX3's interior, showing a limited number of customization options]

I gotta say, I'm pretty stoked about the iX3! The tech they've put into that thing is insane - 400 miles of range? That's crazy! And the fact that it can charge your household appliances while you're driving is like straight outta a sci-fi movie . But what really gets me is how well it drives. I mean, this car feels so responsive and agile... it's like a dream to drive! The only thing that might be a bummer for some people is the limited customization options on the screen, but overall, I think BMW has done an amazing job with the iX3 .

I feel like I'm so hyped about the new iX3 from BMW ! I mean, the fact that they're investing so much in their Neue Klasse platform is huge for their future models . The energy density boost and faster charging speeds are totally fire , and the HoJ computer brain makes the car feel like a total dream ride .

But what really gets me is how well-balanced the iX3 is - it's like they've managed to make an electric SUV that doesn't feel too heavy or awkward . And I love the V2L tech, who wouldn't want to charge their phone or laptop on the go?

My only concern is that BMW might struggle with competing with China's EVs at those super low prices . But if they can keep innovating and offering unique features like this driving dynamics wizardry, I think they've got a shot .

I'm definitely considering getting my hands on one of these ASAP !

I just saw this thread about the new BMW iX3 and I gotta say... I'm loving the tech behind this thing . The HoJ processor is like whoa, lag is basically nonexistent - that's some next level stuff! But yeah, the lack of customization options on the infotainment system kinda sucks. Can't they just let people use their own apps? That's a major bummer for me. Anyway, I'm excited to see how this new platform plays out and if BMW can stay competitive with those Chinese EVs