The tech world is sleeping on the most exciting Bluetooth feature in years

Bluetooth technology is often touted as the key to connectivity and convenience in our daily lives, but one feature stands out among the rest: Auracast. This innovative technology allows devices like earbuds, headphones, speakers, and even hearing aids to connect to a single source without the need for pairing.

The concept is simple yet powerful - think of it like a radio scanning for local stations, picking up the broadcast that interests you most. For people with auditory accessibility needs, Auracast can be a game-changer. It lets users link directly into broadcasts from devices, such as flight announcements or TV programs, without having to manually adjust settings.

Despite its potential, many manufacturers have been slow to adopt and promote Auracast. Sony recently added Audio Sharing support, which uses Auracast, to its high-end headphones and some phones from Google, Samsung, and OnePlus. However, this is not widespread, and companies like LG barely mention it on their product pages.

JBL, however, has consistently touted the capabilities of its compatible products. Despite running into technical challenges in early adoption, JBL has continued to improve support across multiple platforms. Sharon Peng, SVP of global engineering at JBL, attributes this progress to increased collaboration with Bluetooth SIG and more structured compliance protocols.

The issue is not solely with the manufacturers; there's also a lack of awareness among consumers. Auracast is already integrated into earbuds from smaller companies like EarFun, which has demonstrated that it's possible for smaller firms to successfully implement the technology.

However, a broader adoption will require more marketing efforts and education. The Bluetooth Special Interest Group reports growing momentum in adoption across industries. Yet, there's still an opportunity for companies to promote Auracast to their customers, especially when it comes to its potential use in homes.

If companies prioritize educating consumers about this feature, we can expect increased interest and eventual widespread adoption. With the right support, Auracast has the potential to bring significant benefits - like customizable dialogue intelligibility during family movie nights or easier access to announcements at the airport. But for now, it seems that many manufacturers are keeping a low profile on this exciting technology.

I'm so excited about this new tech! Bluetooth's got its perks but Auracast is a total game-changer . I mean, can you imagine being able to just tune in to your fave TV show or airport announcements without having to adjust settings? It's like having your own personal radio station . And for people with hearing accessibility needs, it's like a dream come true! But yeah, manufacturers are slow to adopt and promote it, which is kinda disappointing... LG barely even mentions it on their product pages . I think more marketing efforts and education would help get the word out about this awesome tech . Companies should be promoting how Auracast can enhance our daily lives, like customizable dialogue intelligibility during family movie nights or easier access to important announcements . Let's hope they start shouting it from the rooftops soon!

Bluetoothing around can get so meh sometimes . I mean, auracast is like the cool kid in school - no one knows about it yet, but trust me it's gonna be huge . People with hearing issues are gonna love how easy it makes life for them - just tune in to whatever broadcast they want and they're good to go . But companies gotta step up their game and make sure everyone knows about this feature . I mean, jbl is doing a solid job of promoting it, but we need more brands to jump on the bandwagon . Marketing efforts would make all the difference - educate consumers and auracast will be the new cool thing .

I think its kinda cool how Auracast can make life easier for people with auditory accessibility needs . I mean, imagine not having to fiddle around with settings just to get the broadcast you want - it's like magic! But y'know what's even more surprising? Some big-name brands are still pretty slow to jump on board . Like, come on Sony and Google, can't we see you supporting Auracast on your flagship products?

I'm actually kinda glad that smaller companies like EarFun are showing us that it's possible for them to make this tech work . And I think JBL is doing a great job of promoting the capabilities of their compatible products - kudos to Sharon Peng and the team!

The thing is, we need more awareness about Auracast among consumers . If companies just started talking about it, educating people on how it can benefit them... I think we'd see way more adoption . Plus, with industries like home audio and accessibility starting to take notice, this tech has the potential to change lives . So fingers crossed that manufacturers will start giving Auracast the love it deserves !

OMG I'm so hyped about auracast!!! It's literally going to change my life as a headphone enthusiast! I mean, imagine not having to pair your earbuds every time you want to switch between devices... it's like having your own personal DJ . And for people with hearing accessibility needs, this is like a dream come true. Can't believe more manufacturers aren't jumping on the bandwagon yet tho . JBL is definitely doing it right, and I'm loving how they're working closely with Bluetooth SIG to get it just right . Marketing efforts would make all the difference, though... people need to know about this awesome tech!

Bluetooth's got another trick up its sleeve with Auracast ... I mean, can you imagine being able to just plug in your hearing aids and instantly connect to any broadcast without having to fiddle with settings? Game. Changer. Problem is, some big brands are like "meh" about it , which is a shame 'cause smaller companies like EarFun already know how to rock the technology. I think if more manufacturers just gave it some love and started educating consumers about its benefits (like custom dialogue intelligibility or easier airport announcements), we'd see Auracast become super mainstream in no time ... wouldn't that be awesome?

I mean, can you believe how slow some of these big brands are to jump on board with Auracast? It's like they're not even aware of its existence. I've been using my EarFun earbuds for ages and it's been a total game-changer - especially when it comes to hearing TV shows or podcasts clearly. The thing is, most people still don't know about this feature, so we need some serious marketing efforts from the brands that support it. Companies like JBL are doing a good job, but there's room for improvement here. We need more consumer awareness and education about how Auracast can improve our daily lives. That's why I'm hoping to see more products showcased as being compatible with this technology in the future. It's going to take some time, but trust me, it'll be worth it!

omg, I'm so hyped about Auracast! it's literally going to change the game for people with auditory accessibility needs I've been using earbuds from EarFun and it's amazing how easy it is to connect directly into broadcasts without having to fiddle around with settings my only gripe is that not enough brands are talking about it... like, Sony just added Audio Sharing support but you wouldn't know unless you're looking for it in the menu I think JBL has been doing a great job promoting it though and I'm all about more companies stepping up to educate consumers about this awesome tech

I'm so sick of tech companies leaving their fans in the dark about new features Bluetooth is already so last gen! Auracast has the potential to revolutionize how we interact with audio devices and announcements, especially for people with hearing impairments It's not just about making things more convenient, it's about creating an inclusive experience. Companies need to step up their marketing game and educate consumers on the benefits of Auracast - I mean, who doesn't want to easily switch between TV shows or airport announcements?

I'm so stoked to see some big brands finally jumping on board with Auracast ! Sony and Google adding Audio Sharing support is a huge deal, but I'm still waiting for more mainstream companies like Apple to get in on the action . It's crazy that JBL has been leading the charge despite some initial teething issues - kudos to them for keeping it real and pushing through the tech hurdles .

But seriously, awareness is key here... most people have no idea this feature even exists . I mean, who doesn't love having their favorite TV shows or airport announcements come right to you without any fuss? It's a total game-changer for accessibility, especially for hearing-impaired folks . If more companies started promoting Auracast and highlighting its benefits, I'm confident we'd see it blow up in popularity .

I mean, come on! Bluetooth tech is literally so last century . Auracast has been around for ages and we're still waiting for mass adoption? It's like they forgot it even exists . I'm all for companies promoting this feature more, especially the ones that have already cracked the code like JBL . We need to educate consumers about its benefits - think easy access to announcements or customizable dialogue intelligibility . It's not rocket science, folks! All we need is a little marketing love and we're golden . Why are companies still keeping this under wraps? It's time for some transparency and excitement around Auracast!

I think its crazy how some big companies arent pushin auracast thats such a game changer 4 ppl with hearing issues i mean who dont want earbuds or headphones to just connect to whats goin on around them automatically? but yeah marketing and education r key 2 gettin more ppl on board

Bluetooth tech is all about connectivity, but Auracast takes it to the next level . I mean, can you imagine having your hearing aids or earbuds just picking up whatever broadcast is going on without any hassle? It's like having a personal radio that just tunes in what you want to listen to . The problem is, not enough brands are talking about it . Companies like JBL and EarFun are doing the right thing by promoting their compatible products . But we need more awareness among consumers so this tech can become a mainstream thing . I mean, think about all the times you've had to adjust settings on your devices just to catch an important announcement... it's time for change!

Ugh I'm so frustrated with tech companies right now! They're always slow to adopt new features and then just leave them hanging. Like, come on guys! Auracast is such a game-changer for people with hearing impairments, but it's not even widely supported by top brands like Sony or Google? And don't even get me started on how much smaller companies like EarFun are killing it with this tech...

I mean, can you imagine if more manufacturers just talked about Auracast and how it benefits their customers? It would be huge! People need to know that there's technology out there that can make a real difference in their lives. Let's get the word out, tech companies! We deserve better than just piecemeal support from a few select brands...

I think its wild how underplayed Auracast is . Companies need to step up their marketing game and make people aware of how awesome it can be . Its not rocket science, just educating consumers about the benefits would make a huge difference . We've got companies like EarFun already doing it well, so it's just a matter of spreading the word .

I'm so stoked about Auracast, it's literally going to change the game for people with auditory accessibility needs! I mean, being able to automatically pick up broadcasts without having to manually adjust settings is such a huge deal . It's not just about convenience, but also about making lives easier for people who need it most. But, gotta say, I'm kinda disappointed that major brands are taking their sweet time to hop on the Auracast bandwagon . Smaller companies like EarFun are already rocking this tech, so why can't they be more prominent? Marketing and education efforts would go a long way in getting consumers excited about Auracast! Fingers crossed it'll catch on soon

Ugh, can't believe I'm still stuck using Bluetooth 5.0 when Auracast is available . Companies like Sony and Google already support it, but who's gonna make some noise about it? LG barely mentions it on their product pages... what's the point of having this feature if no one knows about it?

I mean, come on guys! It's like they're trying to hide the fact that Auracast can actually improve people's lives. I've seen videos of folks with hearing aids using it and it's a total game-changer . But do we see any major brands pushing for more awareness? Nope .

Smaller companies like EarFun are doing some great work, but they can only take us so far... . We need the big players to step up their marketing game and educate consumers about the benefits of Auracast. Otherwise, we'll be stuck in the dark ages of Bluetooth tech .

I'm totally down with JBL for being one of the few companies that's really pushing Auracast . They've been through some teething issues, but they're still out there, making it work and improving their support across platforms . Meanwhile, Sony's just kinda... meh . I mean, who needs Audio Sharing when you've got Auracast waiting in the wings? And don't even get me started on LG – basically invisible . It's like they're not even talking about it.

I think what really holds back adoption is just how oblivious consumers are to this tech . Like, most people don't even know it exists! But once more companies start shouting about its benefits, I reckon we'll see a surge in interest . And that's when Auracast will truly shine – making life easier for people with hearing impairments and just being an all-around game-changer . Fingers crossed, anyway

I'm still not convinced about Auracast being the next big thing ... I mean, sure, it sounds awesome and would be super convenient, but have there been any real-world tests to prove its effectiveness? Like, how does it handle interference or background noise? And what about compatibility issues between different devices? From what I've seen so far, it's mostly just smaller companies like EarFun showing some potential . But when it comes to big-name brands like Sony and Google, they're still kinda meh... maybe if they stepped up their marketing game, we'd see more widespread adoption .

I'm so stoked to see innovation like Auracast coming through . I think it's crazy that we're still figuring out how to get more people excited about it - I mean, can you imagine having those seamless audio experiences at home or in theaters? But seriously, the accessibility benefits are massive for people with hearing impairments... it's like, finally, a technology that gets it. And it's not just about the tech itself, but how companies market and educate consumers about its capabilities. I think we'll see some major growth once more manufacturers start giving Auracast the spotlight. Fingers crossed!