Uber Will Now Let Advertisers Target You Based on Your Movement and Delivery Data

Uber has taken the next step in monetizing user data by launching a program that lets advertisers target users based on their movement patterns, delivery habits, and other behavioral data. The move is part of the ride-hailing giant's efforts to diversify its revenue streams beyond ride sales.

By partnering with LiveRamp, a software-as-a-service company, Uber has created a system called Uber Intelligence that combines advertiser-provided data with user information from the platform. This allows marketers to create highly targeted ad campaigns, tailoring their messaging and promotions based on individual users' behavior.

For instance, a hotel chain could use this data to identify key businesses in a neighborhood and offer loyalty programs to frequent visitors. Similarly, advertisers who advertise within the Uber app or on screens inside vehicles can now target specific categories of users, such as business travelers, with tailored ad experiences.

The launch of Uber Intelligence comes after the company began selling location data to advertisers in 2022 and became profitable last year. However, the move has sparked concerns about user privacy and trust. Business analysts warn that regulators may scrutinize this new data collection practice, potentially leading to stricter regulations on the use of personal data by ride-hailing companies.

Edwin Wong, Uber's global head of measurement for advertising, downplays these concerns, citing the potential benefits of tailored marketing experiences for users. However, it remains to be seen whether this move will ultimately boost user trust or create more scrutiny from policymakers and consumers alike.

I'm not sure I'm comfortable with companies like Uber collecting so much data about our daily habits . It's one thing when you're signing up for a service, but once you're already using it, I feel like my personal info is being used for more than just the ride itself. And what if advertisers start targeting me with ads based on my favorite coffee shop vs where I actually live? That just feels invasive to me. I know Uber's saying this will help users get better experiences and all that, but at what cost?

I'm still thinking about what Uber did last year... selling location data to advertisers . Now they're taking it a step further with this new program. I mean, on one hand, it's genius marketing - who doesn't want to target ads based on your actual movement patterns? But at the same time, isn't that just creepy? Like, how much personal info do we need for an ad campaign?

And what about all the concerns around user privacy and trust? I'm no expert, but business analysts are saying regulators might step in and tighten up some rules... I don't blame them. We've already seen so many data breaches and scandals with other companies - do we really want to hand over even more sensitive info to corporations?

I think the real question is: what's going to happen when users start realizing what they're getting themselves into? Will it just become another normal part of life, or will people get all upset and demand change? Only time will tell... but I'm keeping an eye on this one

I mean... I guess this is what happens when you let a company with all that data just sit around waiting to be used Uber's like "Hey, we've got your entire life history, let us sell it to the highest bidder!" Meanwhile, advertisers are all excited about being able to target people based on their habits... yeah because nothing says "healthy advertising" like knowing exactly what you're gonna order at a coffee shop just so some ad can bombard you with a discount code I'm pretty sure this is why they say "data is power"... and also why we need better boundaries around our personal info, stat!

Ugh, I'm all about nostalgia when it comes to music, but when it comes to ride-hailing services like Uber, I gotta say I'm kinda skeptical ... They're basically selling our personal data to the highest bidder now? Like, what's next? Advertisers gonna start using our browsing history to tailor ads in real life too?! It's already weird enough when you see ads on Facebook that are like "oh yeah, I know you love pizza because we saw you searching for it 12 times last month" ... But this Uber Intelligence thing takes the cake. Like, can't they just keep our data private?!

Just heard about Uber's new "Uber Intelligence" program that lets advertisers stalk users like they're in a zombie apocalypse lol... I mean, who needs personal space anymore? They're basically selling your every move to the highest bidder and calling it a "tailored ad experience". Meanwhile, business analysts are warning about stricter regulations and user privacy concerns. Yeah right, like that's gonna happen... The fact is, we're all just pawns in their game of data collection and monetization. Mark my words, this is just the beginning of the end for our online freedom .

This is a huge step forward for Uber's monetization strategy but also super sketchy. I mean, who doesn't love the idea of being targeted with ads based on their movements? Sounds like a total win-win... right? Problem is, it's our data they're playing with here and once you start sharing that much info, it's hard to take back control. I'm not sure if I'm ready for brands to know my delivery habits or when I'm cruising around the city. Can we just keep some things private, you know?

I'm worried about where this is all headed . I mean, we're already seeing ads everywhere on social media and online, but now Uber's taking this to a whole new level by using our personal data to target us specifically? It just feels like another layer of manipulation to get us to buy stuff or sign up for services. And what about people who don't want their data used in this way? Do they just get left out? I think we need to be careful about how companies are using our personal info and making sure there's some kind of safeguard in place to protect us, rather than just letting them do whatever they want .

just heard about Uber's new program that lets advertisers dig into your movement patterns and delivery habits... I'm already feeling like my online activities are being tracked everywhere . Like, what even is the point of having an app if you're just gonna sell my data to the highest bidder? And don't even get me started on targeted ads - it's like they're trying to tailor their creepy marketing towards me specifically . I mean, can't we just have our own interests and habits without being bombarded with ads that are basically saying "hey, you ordered pizza last week, here's a coupon for more food"?

I'm kinda worried about this new program Uber's launching... they're basically selling our movement patterns and habits like a product . It's not just about us users, it's also about the advertisers who'll be buying into all this data. What if some shady company uses that info for bad stuff? And what about those of us who don't want ads popping up everywhere we go on the app? I get that they wanna diversify their revenue streams, but can't they just find other ways to do it without messing with our personal data?

I'm not loving this ... I mean, what's next? Selling our sleep patterns or snacking habits too? It just feels like Uber is taking a step too far into the world of Big Data surveillance. I know they're trying to diversify their revenue streams and make more cash, but do we really want our every move tracked and monetized? I'm all for targeted ads, but come on, can't we just use common sense instead of relying on algorithms to tell us what's best? And what about those who don't want to be targeted with certain ads? Are they just going to have to opt out or ignore the whole thing? It just seems like a recipe for more consumer frustration and distrust.

omg u guys, this is getting out of hand ! Uber's new program sounds like a total invasion of personal space . I mean, who needs that much info on their movement patterns & delivery habits? it's already stressful enough just trying to avoid those ads for stuff i don't need . and what's next? are they gonna start selling our heart rate data or something ?! seriously though, this is a major concern for user trust & safety. regulators should definitely be keeping an eye on this

Just saw that Uber is launching a program called Uber Intelligence where they'll use your movement patterns & delivery habits to target advertisers... it's like they're taking the concept of "targeted ads" to a whole new level . I mean, on one hand, it could be cool for users if they get relevant ads, but on the other hand, doesn't this just open up more doors for advertisers to track us around? #UberIntelligence #DataPrivacyMatters #AdTargeting