TikTok's Global Artist of the Year: How KATSEYE and Connie Francis Became a Perfect Storm of Virality
In a year that will be etched in music history, TikTok's latest crown jewel is none other than KATSEYE, a 20-year-old global phenomenon born from six members across four continents. With over 15 million followers on the platform, they've achieved what many thought impossible: genuine global reach.
KATSEYE's meteoric rise to fame can be attributed to their infectious pop sound and captivating choreography, which has been adopted by everyone from K-pop sensation LE SSERAFIM to Grammy-nominated Camila Cabello. But it's not just the new generation that's taken notice – 63-year-old songstress Connie Francis also became an unlikely TikTok sensation.
Francis, a legendary artist who rose to fame in the 1960s, had recorded a sweet pop tune called "Pretty Little Baby" back in 1962. Fast-forward to this year, and her classic track emerged as one of TikTok's most unexpected viral phenomena. The song was driving over 600,000 daily creations, with users pairing it with wholesome pet videos, family moments, and tender relationship clips.
The unlikely success of "Pretty Little Baby" sparked a global conversation, with celebrities like Kylie Jenner, Timothée Chalamet, Kim Kardashian, Ariana Grande, Shaq, and Jimmy Fallon joining in on the trend. The result? A 63-year-old song hit number one on TikTok's Top 50 chart and became Francis's most-streamed song ever.
Francis herself joined TikTok to thank fans, marveling at how her classic track was now captivating new generations of audiences. "To think that a song I recorded 63 years ago is captivating new generations of audiences is truly overwhelming for me," she wrote in her first post.
The duality of KATSEYE and Connie Francis's success on TikTok defines the platform's power to build new stars while introducing older music to new fans. The year also saw eight out of ten Billboard number one hits have viral TikTok moments first, including tracks from Alex Warren, Sabrina Carpenter, Jess Glynne, and Black Eyed Peas.
TikTok has proven once again that the algorithm doesn't care about your release date – only if you connect with users. And for KATSEYE and Connie Francis, that connection is undeniable.
In a year that will be etched in music history, TikTok's latest crown jewel is none other than KATSEYE, a 20-year-old global phenomenon born from six members across four continents. With over 15 million followers on the platform, they've achieved what many thought impossible: genuine global reach.
KATSEYE's meteoric rise to fame can be attributed to their infectious pop sound and captivating choreography, which has been adopted by everyone from K-pop sensation LE SSERAFIM to Grammy-nominated Camila Cabello. But it's not just the new generation that's taken notice – 63-year-old songstress Connie Francis also became an unlikely TikTok sensation.
Francis, a legendary artist who rose to fame in the 1960s, had recorded a sweet pop tune called "Pretty Little Baby" back in 1962. Fast-forward to this year, and her classic track emerged as one of TikTok's most unexpected viral phenomena. The song was driving over 600,000 daily creations, with users pairing it with wholesome pet videos, family moments, and tender relationship clips.
The unlikely success of "Pretty Little Baby" sparked a global conversation, with celebrities like Kylie Jenner, Timothée Chalamet, Kim Kardashian, Ariana Grande, Shaq, and Jimmy Fallon joining in on the trend. The result? A 63-year-old song hit number one on TikTok's Top 50 chart and became Francis's most-streamed song ever.
Francis herself joined TikTok to thank fans, marveling at how her classic track was now captivating new generations of audiences. "To think that a song I recorded 63 years ago is captivating new generations of audiences is truly overwhelming for me," she wrote in her first post.
The duality of KATSEYE and Connie Francis's success on TikTok defines the platform's power to build new stars while introducing older music to new fans. The year also saw eight out of ten Billboard number one hits have viral TikTok moments first, including tracks from Alex Warren, Sabrina Carpenter, Jess Glynne, and Black Eyed Peas.
TikTok has proven once again that the algorithm doesn't care about your release date – only if you connect with users. And for KATSEYE and Connie Francis, that connection is undeniable.