Fashion Awards Fodder for the Forgotten: 1 Granary Takes Center Stage
As the fashion world continues to tout its biggest stars, a new platform is emerging to shine a light on those who keep the industry's wheels turning. 1 Granary, an advocacy group founded by Ukrainian-born Olya Kuryshchuk in 2012, has set out to give credit where it's due – to the teams behind the scenes that often go unrecognized.
The brainchild of Central Saint Martins fashion communication image course leader Dal Chodha, Kuryshchuk is on a mission to re-establish the importance of those who aren't household names in the industry. With 1 Granary's influence growing exponentially, its impact is being felt far beyond its modest beginnings as a student magazine.
Kuryshchuk's vision for the platform was born from her own experience as a design student, where she witnessed many graduates struggle to find their footing in the cutthroat world of fashion. Her goal with 1 Granary has always been solution-oriented – tackling problems like exploitative working conditions and cultural appropriation head-on.
From recruitment for top brands to student projects at 50 universities worldwide, Kuryshchuk and her team work tirelessly to amplify the voices of those often overlooked in the industry. Their commitment to shedding light on structural issues has earned them a reputation as a fearless advocate for change.
One Granary's Design awards have already begun to make waves, with winners chosen by peers from the fashion world itself – including heads of top brands like Calvin Klein and Dries Van Noten. The platform's 20 categories recognize achievements in everything from womenswear collection to junior design, giving credit where it truly belongs.
As Kuryshchuk aptly puts it, "We never shame anyone... We're not about gossip, we're not about stirring the pot to get likes." Instead, her team focuses on sparking conversations and pushing for positive change. And with a growing following of 314,000 on Instagram, their message is resonating louder than ever.
The fashion world would do well to take notice – for those behind the scenes are the true unsung heroes, working tirelessly to create something new every day. As Kuryshchuk so eloquently puts it, "We all entered fashion education with a very romantic idea of the industry... And we started discovering that the majority of graduates will never work in design."
It's time for 1 Granary – and the entire fashion industry – to recognize the value of those who keep the creative engine running. With its unwavering commitment to advocacy, this platform is poised to shake up the status quo and push the fashion world towards a brighter, more inclusive future.
As the fashion world continues to tout its biggest stars, a new platform is emerging to shine a light on those who keep the industry's wheels turning. 1 Granary, an advocacy group founded by Ukrainian-born Olya Kuryshchuk in 2012, has set out to give credit where it's due – to the teams behind the scenes that often go unrecognized.
The brainchild of Central Saint Martins fashion communication image course leader Dal Chodha, Kuryshchuk is on a mission to re-establish the importance of those who aren't household names in the industry. With 1 Granary's influence growing exponentially, its impact is being felt far beyond its modest beginnings as a student magazine.
Kuryshchuk's vision for the platform was born from her own experience as a design student, where she witnessed many graduates struggle to find their footing in the cutthroat world of fashion. Her goal with 1 Granary has always been solution-oriented – tackling problems like exploitative working conditions and cultural appropriation head-on.
From recruitment for top brands to student projects at 50 universities worldwide, Kuryshchuk and her team work tirelessly to amplify the voices of those often overlooked in the industry. Their commitment to shedding light on structural issues has earned them a reputation as a fearless advocate for change.
One Granary's Design awards have already begun to make waves, with winners chosen by peers from the fashion world itself – including heads of top brands like Calvin Klein and Dries Van Noten. The platform's 20 categories recognize achievements in everything from womenswear collection to junior design, giving credit where it truly belongs.
As Kuryshchuk aptly puts it, "We never shame anyone... We're not about gossip, we're not about stirring the pot to get likes." Instead, her team focuses on sparking conversations and pushing for positive change. And with a growing following of 314,000 on Instagram, their message is resonating louder than ever.
The fashion world would do well to take notice – for those behind the scenes are the true unsung heroes, working tirelessly to create something new every day. As Kuryshchuk so eloquently puts it, "We all entered fashion education with a very romantic idea of the industry... And we started discovering that the majority of graduates will never work in design."
It's time for 1 Granary – and the entire fashion industry – to recognize the value of those who keep the creative engine running. With its unwavering commitment to advocacy, this platform is poised to shake up the status quo and push the fashion world towards a brighter, more inclusive future.