RB Leipzig appoints first female CEO in German football

RB Leipzig Appoints First Female CEO in Bundesliga History

In a historic move, German football powerhouse RB Leipzig has appointed Tatjana Haenni as its first female CEO. The 59-year-old, a former Switzerland international player, brings over two decades of experience in football administration to the role.

Haenni's tenure is set to begin on January 1, 2026, and she will be tasked with leading the club into their next phase of growth. A veteran of women's football at FIFA, Haenni has also held prominent roles at the Swiss Football Association and the National Women's Soccer League (NWSL) in the United States.

According to Oliver Mintzlaff, chair of RB Leipzig's supervisory board, Haenni impressed the committee with her "expertise, leadership strength, and strategic thinking." The new CEO expressed enthusiasm about joining the club, stating that she is convinced that a strong team effort and focus on RB Leipzig's strengths will unlock significant potential.

RB Leipzig, owned by Red Bull Energy Drinks, currently sit second in the Bundesliga table, eight points behind leaders Bayern Munich. As the league enters its winter break from December 21 to January 9, Haenni's appointment marks an exciting development for German football, one that is expected to have a lasting impact on the sport.

With her extensive experience and leadership skills, Haenni is poised to make her mark at RB Leipzig, pushing the club towards new heights in the competitive Bundesliga.

I think this is super inspiring! A female CEO in the Bundesliga? It's about time we saw more women in top-tier football positions . I mean, RB Leipzig has been doing great stuff already, but with Tatjana Haenni at the helm, it's gonna get even better . Women's football has come a long way, and it's awesome to see someone like her leading the charge . She's got experience, skills, and a clear vision for the club - I'm excited to see what she'll do next!

omg can't believe rbl Leipzig just made history with tatjana haenni as their first female ceo she's a total boss and i'm so hyped for what she'll bring to the table! 20+ years of experience in football admin is no joke, girl's got skills and being a vet at swiss football assoc and nwsl is like, total proof of her chops red bull energy drinks must've known they were getting someone special anyway, rbl Leipzig has gotta keep up with their league rivals and i'm here for it

idk why this is such big deal but I'm kinda stoked about Tatjana Haenni becoming the first female CEO of RB Leipzig. it's not like she's gonna change the game overnight but at least there's a woman leading the charge and that's something to celebrate . I mean, Bayern Munich have been ruling the Bundesliga for ages so it'll be interesting to see how Haenni shakes things up . gotta give her props for taking on this role, not many women in football are brave enough to go for the top spot . might just become a fan of RB Leipzig now

TBH, I'm so hyped about Tatjana Haenni becoming the first female CEO of RB Leipzig! It's amazing to see a woman breaking barriers in a male-dominated industry like football administration. I imagine she'll be a total game-changer for the club, bringing a fresh perspective and new ideas to the table

Here's a simple mind map to visualize her strengths:
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| Expertise |
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| Leadership strength
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| Strategic thinking |
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I'm curious to see how she'll lead the club into its next phase of growth, especially with their current performance in the Bundesliga RB Leipzig has a lot to look forward to with Haenni at the helm!

TBH, I think it's super cool that Tatjana Haenni is getting this massive opportunity as the first female CEO of a top-tier football club in Germany . It's about time we see more women in leadership positions in sports, don't you think? RB Leipzig seems like they're making some smart moves by bringing someone with her level of experience on board - she can definitely bring a fresh perspective to the table . I'm curious to see how she'll shape the club's strategy and what impact she'll have on the Bundesliga ️

TBH, it's about time we saw more women in senior leadership positions in football ! Tatjana Haenni's appointment as CEO of RB Leipzig is a huge step forward for gender equality and diversity in the sport. Her experience and expertise will definitely bring some fresh perspectives to the club. I'm curious to see how she'll tackle the challenges ahead, especially given RB Leipzig's strong squad and competitive league position . It's also interesting to note that her background in women's football could help bridge the gap between the men's and women's game . Fingers crossed Haenni makes a positive impact and inspires more women to pursue careers in football management

This is super cool news! First female CEO in Bundesliga history? That's a game changer ! Tatjana Haenni seems like an amazing pick - she's got the experience and skills to take RB Leipzig to the next level . I mean, it's about time we saw more women in top roles in football admin... . Can't wait to see what she does with her new role!

OMG, THIS IS SO COOL!!! RB Leipzig just made history by hiring Tatjana Haenni as their first EVER female CEO! I mean, can you even imagine a more awesome move for women's football? She's got like, loads of experience under her belt and is totally ready to take on the Bundesliga. I'm so hyped to see how she'll bring positive change to the club and inspire other teams to do the same. Fingers crossed RB Leipzig goes on to win even more trophies with Haenni at the helm!

omg did u no rb leipzig just made history by appointin tatjana haenni as their 1st female ceo?! thats such a big deal!! they're gonna be leadin the team into some amazing times i think its so cool to see women in positions of power in football now we need more of this kinda change u gotta feel good about it tho!

OMG, can you believe it?! RB Leipzig just made history by appointing Tatjana Haenni as their first female CEO! I'm super hyped about this move, she's got so much experience and expertise under her belt, I'm sure she'll be able to take the club to new heights . As a huge football fan, I think it's awesome that RB Leipzig is leading the way for more women in leadership roles, especially in a male-dominated sport . Can't wait to see what she achieves in 2026!

Tatjana Haenni's appointment as the first female CEO of RB Leipzig is a sign of things to come... or maybe it's just a step back to look forward? I mean, think about it - what does it say about our society when we need a woman to hold such an influential position? Is it a reflection of the progress we've made as a culture, or just a reminder that there's still work to be done? We often talk about breaking down barriers and shattering glass ceilings, but is this really a glass ceiling being shattered, or are we just adjusting our expectations for what someone needs to look like in order to lead? Either way, I'm intrigued to see how Haenni's leadership style will shape the future of RB Leipzig.

Tatjana Haenni's appointment as the first female CEO of RB Leipzig is a big deal, but let's not forget that women have been running successful football clubs for years now What I find interesting is how this move will influence the way the club makes decisions and how they'll handle the pressure of being a top-tier team in the Bundesliga

finally, some change in the top spot! Tatjana Haenni's got the credentials to back it up , and I'm curious to see how she'll tackle the challenges ahead . RB Leipzig's been growing fast, but this is a whole new level . As long as they don't mess up the team chemistry, I think they've got this

finally, some progress in Germany! I mean, it's about time we saw a female CEO in the Bundesliga. RB Leipzig's move is not just a publicity stunt, I think it shows they're serious about making a change and breaking down those glass ceilings Tatjana Haenni is an accomplished football admin and a true leader, so fingers crossed she can make a real difference at the club

Oh my gosh, I'm literally so happy for Tatjana Haenni!!! I mean, can you even believe that she's going to be the first female CEO of a top-tier German football club?! It's like, this is a HUGE deal for women in sports and leadership . I've been following her career for ages and I know how talented and dedicated she is, so it's no surprise that RB Leipzig chose her to lead their team into the future.

I love that she has all this experience under her belt - from playing for Switzerland to running NWSL in the States... girl's got skills . And now, she gets to bring all that expertise to a club like RB Leipzig, which is already doing amazing things on the pitch. I'm literally imagining what she must be thinking right now - "Okay, let's get this team firing on all cylinders and make some noise in the Bundesliga!"

I mean, who cares if they're currently behind Bayern Munich? RB Leipzig's got talent, and with Haenni at the helm, they'll be unstoppable. I'm so here for this new chapter for German football - it's about time we saw more women in leadership roles!

just saw this news and i'm like totally stoked for tatjana haenni! becoming the first female CEO in bundesliga history is a total game changer! she's got the skills, the experience, and the leadership to take rb leipzig to new heights . i mean, who doesn't love a strong female leader making waves in men's football? it's about time we see more women in positions of power like this. can't wait to see what she accomplishes!

Just saw the news about Tatjana Haenni being appointed as the first female CEO of RB Leipzig. About time, right? A woman leading a major football team in Germany is going to bring some fresh perspective and skills to the table. I'm glad to see women breaking through into leadership roles like this. Maybe it's about time we start seeing more women in positions of power like this. RB Leipzig is already doing pretty well, so fingers crossed she can help them keep up their good form

Girl power is finally taking over in Germany! I mean, it's about time, right? RB Leipzig is making a big statement by appointing Tatjana Haenni as their first female CEO. It's not just about being the first, though - she actually has the skills to back it up. Two decades of experience in football administration? That's no joke! I'm sure she'll bring some much-needed fresh air to the club. And let's be real, having a woman at the helm is gonna shake things up and keep things interesting. I mean, who needs tradition when you can have innovation, right?

Can you believe it? First female CEO in Bundesliga history ! I'm so stoked about this move, it's like something out of a feminist dream movie from the 90s . Tatjana Haenni is gonna bring that Swiss precision and football know-how to RB Leipzig, they're gonna be unstoppable ! I mean, Bayern Munich has been dominating the league for ages, but now we got a new contender with a fresh perspective... this could get interesting ! The women's game in soccer has come so far since I was a kid watching the US Women's National Team play at the 1999 World Cup . It's awesome to see more female leaders taking the reins and changing the game for good !