For Michael Kors, it's all about staying curious - both in terms of fashion trends and his own personal style. The 44-year-old designer has built an empire that spans watches, shoes, eyewear, and fragrance, with a brand that is synonymous with glamorous, aspirational lifestyle.
The industry, however, seems to be becoming increasingly about entertainment and spectacle rather than customer needs. Kors believes that fashion people can be overly trendy and forget that their job is to solve problems for different ages, sizes, and heights. He points out that when he says "wearable", some people think it's a dirty word, while others associate commercial clothing with being tacky.
In recent years, there has been a noticeable return to extreme thinness on the catwalks, a trend that Kors finds frustrating. Despite this, his brand continues to cast a range of sizes, and he believes that inclusivity is key to success in fashion. When asked about plus-size models, he notes that while some brands have used exclusively straight-sized models, including plus-sizes can make a brand more appealing to a wider audience.
Kors' rise to fame began in 1981 with his debut collection featuring sports-inspired pieces, which laid the foundations of what would later become known as athleisure. His empire now spans various product lines, and he credits his success to staying curious and energized about new ideas. He notes that fashion changes quickly, so it's essential to adapt and evolve.
When it comes to pricing, Kors' brand has been successful in finding a sweet spot between affordability and quality. His bags, for example, hover around the Β£230 mark, while his bestselling Hamilton bag is Β£275. This approach has helped him tap into the mid-tier market that luxury brands often struggle to reach due to rising prices.
To stay ahead of the game, Kors emphasizes the importance of staying curious and meeting customer needs. He believes that things that delight but still function are key to success in fashion right now. For him, this means creating products that are both stylish and practical, rather than just focusing on entertainment and spectacle. As he notes, "If you lock yourself in your atelier and you're only surrounded by your circle of friends or your circle of employees, you're gonna limit yourself."
The industry, however, seems to be becoming increasingly about entertainment and spectacle rather than customer needs. Kors believes that fashion people can be overly trendy and forget that their job is to solve problems for different ages, sizes, and heights. He points out that when he says "wearable", some people think it's a dirty word, while others associate commercial clothing with being tacky.
In recent years, there has been a noticeable return to extreme thinness on the catwalks, a trend that Kors finds frustrating. Despite this, his brand continues to cast a range of sizes, and he believes that inclusivity is key to success in fashion. When asked about plus-size models, he notes that while some brands have used exclusively straight-sized models, including plus-sizes can make a brand more appealing to a wider audience.
Kors' rise to fame began in 1981 with his debut collection featuring sports-inspired pieces, which laid the foundations of what would later become known as athleisure. His empire now spans various product lines, and he credits his success to staying curious and energized about new ideas. He notes that fashion changes quickly, so it's essential to adapt and evolve.
When it comes to pricing, Kors' brand has been successful in finding a sweet spot between affordability and quality. His bags, for example, hover around the Β£230 mark, while his bestselling Hamilton bag is Β£275. This approach has helped him tap into the mid-tier market that luxury brands often struggle to reach due to rising prices.
To stay ahead of the game, Kors emphasizes the importance of staying curious and meeting customer needs. He believes that things that delight but still function are key to success in fashion right now. For him, this means creating products that are both stylish and practical, rather than just focusing on entertainment and spectacle. As he notes, "If you lock yourself in your atelier and you're only surrounded by your circle of friends or your circle of employees, you're gonna limit yourself."