Spotify Unveils AI-Powered Playlist Feature, Promising More Personalization for Premium Users.
A new feature on Spotify is allowing users to create custom playlists using artificial intelligence prompts. The "Prompted Playlist" feature is currently available only to premium subscribers in New Zealand and has been rolled out as a beta test.
To generate the playlist, users simply type their request into a chatbot-like interface, which then uses their entire listening history to curate a list of songs tailored to their tastes. The twist? Users can refine their prompts with additional twists, such as "feature deep cuts I haven't heard yet" or set the playlist to refresh daily or weekly.
The feature is touted by Spotify as providing users with a personalized experience that allows them to describe exactly what they want to hear and set the rules for their playlist. However, some have expressed skepticism about relying on AI algorithms to understand individual tastes, given the history of algorithm-driven recommendations leading to questionable suggestions.
For now, the "Prompted Playlist" feature remains available only in New Zealand as a beta test, with Spotify promising that the experience will evolve as it scales to more users worldwide.
A new feature on Spotify is allowing users to create custom playlists using artificial intelligence prompts. The "Prompted Playlist" feature is currently available only to premium subscribers in New Zealand and has been rolled out as a beta test.
To generate the playlist, users simply type their request into a chatbot-like interface, which then uses their entire listening history to curate a list of songs tailored to their tastes. The twist? Users can refine their prompts with additional twists, such as "feature deep cuts I haven't heard yet" or set the playlist to refresh daily or weekly.
The feature is touted by Spotify as providing users with a personalized experience that allows them to describe exactly what they want to hear and set the rules for their playlist. However, some have expressed skepticism about relying on AI algorithms to understand individual tastes, given the history of algorithm-driven recommendations leading to questionable suggestions.
For now, the "Prompted Playlist" feature remains available only in New Zealand as a beta test, with Spotify promising that the experience will evolve as it scales to more users worldwide.