Disney strikes deal with OpenAI to let Sora generate AI videos of its characters

Walt Disney Studios has struck a three-year deal with OpenAI, the company behind ChatGPT, to utilize its Sora AI video generator to produce content featuring beloved characters from the Disney universe. As part of this agreement, Disney will invest $1 billion in OpenAI and become one of its major customers.

The partnership is seen as a significant move by Disney to leverage artificial intelligence (AI) technology to enhance storytelling capabilities. The company plans to utilize Sora's AI video generator to create engaging content for its Disney+ streaming service, allowing fans to interact with their favorite characters in new and innovative ways.

Disney's iconic characters, including Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, Mufasa, and others from various franchises like Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, and Zootopia, will be featured in the generated videos.

The agreement is notable for its commitment to responsible AI use, with both companies prioritizing user safety and creator rights. OpenAI has also pledged to implement age-appropriate policies and measures to ensure trust and safety.

Disney CEO Bob Iger emphasized that this partnership marks an exciting moment for the entertainment industry, highlighting the potential of technological innovation to revolutionize storytelling. He noted that Disney aims to "thoughtfully and responsibly extend the reach of our storytelling" while protecting creators' rights and intellectual property.

The deal has sent shockwaves through the tech and entertainment industries, as Disney is notoriously protective of its vast portfolio of IP. In fact, just last week, Disney sent a cease-and-desist letter to Google, alleging that the AI company's services infringe on Disney's copyrights.

Disney shares have jumped over 2% following the announcement, indicating investor confidence in the partnership. As this technology continues to evolve, it will be fascinating to see how Disney utilizes Sora's AI video generator to enhance its offerings and connect with fans worldwide.

This deal is a total game-changer for Disney ! I mean, who wouldn't want their favorite characters brought to life in a whole new way? The fact that they're investing $1 billion in OpenAI is just mind-blowing - it's clear they see the potential of AI tech and are willing to put their money where their mouth is . And the part about prioritizing user safety and creator rights is music to my ears ! It's awesome to see Disney taking a thoughtful approach to leveraging this technology, instead of just jumping in without a plan . Now, I'm excited to see how they're gonna use Sora's AI video generator to create some magic for their fans worldwide !

I'm loving the synergy between innovation and IP protection, but at what cost? With $1 billion investment, OpenAI is basically being backed by a powerful industry giant, which raises questions about the future of creator independence. Are we witnessing the rise of AI oligopolies? The fact that Disney's shares jumped 2% on this announcement tells me they're betting big on controlling the narrative around AI-generated content. Can consumers trust that these AI creations aren't being used to distract from, rather than enhance, our storytelling experiences? Let's keep an eye on how this partnership unfolds and whether it benefits or stifles innovation in the entertainment industry!

think dis is super interesting cuz dis means we'll get 2 see more interactive stuff w/ our fave Disney characters online. also cool dat Disney's investin big in OpenAI, cuz that means dey wanna make sure AI is used responsibly . dey gotta balance innovation w/ creator rights & IP protection tho. I wonder what kinda content we'll get from dis partnership?

I'm low-key hyped about this deal! I mean, who wouldn't want to see Mickey Mouse in a sick animated vid? But for real, this is gonna be big. OpenAI and Disney are on the same page when it comes to using AI responsibly. It's cool that they're prioritizing user safety and creator rights.

I'm curious to see how Sora's AI video generator is gonna change the game for Disney+ content. I mean, imagine watching Lilo and Stitch in a whole new animation style! It's also dope that OpenAI is pledging to implement age-appropriate policies. That's some next-level thinking.

I'm not gonna lie, I'm a bit skeptical about the business side of things. $1 billion investment? That's a lot of cash. But if it means Disney can create more epic content for fans, then I'm down.

This partnership is also making me think about the future of entertainment. With AI and streaming services on the rise, how are creators gonna make a living off their IP? It's a good problem to have, right?

I'm not sure I totally get this new-fangled AI thingy but if Disney can make it work, why not? They're already masters of spinning magic out of thin air. This partnership with OpenAI is a bold move, and I'm intrigued to see how they'll use Sora's AI video generator to bring beloved characters to life in new ways. Just think of all the possibilities - interactive adventures, animated shorts, maybe even some experimental virtual reality experiences . And kudos to Disney for prioritizing user safety and creator rights - it's about time we saw more responsible AI use in this industry. As long as they don't mess with the classics (I mean, who messes with Mickey Mouse? ), I'm all for exploring new creative avenues. This partnership is shaping up to be a game-changer!

I'm low-key hyped about this deal . $1 billion is a lot of cash, and I think it's gonna revolutionize the way we consume content online. They're already making a killing on Disney+, so imagine what they can do with AI-generated vids that actually engage fans. Stats don't lie, though - 70% of consumers are more likely to buy from brands that use AI-powered chatbots .

Also, I'm loving the responsible AI approach OpenAI is taking . Age-appropriate policies and creator rights are key for a platform that's gonna be used by tons of people. The numbers don't lie, though - 80% of consumers trust AI-generated content more than traditional media .

One thing that has me curious is how this tech will impact the entertainment industry as a whole . Will we see more AI-generated movies and TV shows? Only time (and Sora's AI video generator) will tell .

omg u no w Walt Disney Studios just partnered w/ OpenAI 2 make videos w/ their fave characters . like disney+ will have vids of mickey & minnie hangin out w/ lilo & stitch . its gonna b lit! Disney invests $1 billion in OpenAI cuz they wanna use their AI tech 2 make stories more intresting . they got some major brands like Frozen & Moana in dis deal too . cant wait 2 c what kinda magic OpenAI brings 2 dis collab