European Regulators Warn TikTok Over 'Addictive Design', Risk of Breaching EU's Digital Rules.
The European Commission has issued a warning to TikTok, stating that its "addictive design" may breach the bloc's new content rules, putting users' physical and mental wellbeing at risk. In preliminary findings published on Friday, regulators accused the platform of failing to adequately assess and mitigate the risks posed by addictive features, such as constantly rewarding users with new content.
"This social media addiction can have detrimental effects on the developing minds of children and teens," said Henna Virkkunen, the EU's tech chief. "In Europe, we enforce our legislation to protect our children and citizens online."
The warning marks one of the most advanced tests yet of the EU's Digital Services Act, which requires large online platforms to identify and curb systemic risks linked to their products. If confirmed, TikTok could face fines up to 6% of its global turnover.
TikTok has responded by saying that the Commission's findings are "categorically false" and that it will take all necessary steps to challenge these claims. The platform is owned by China's ByteDance, although a recent deal with the Trump administration will spin off its US arm into a joint venture majority owned by American investors.
European watchdogs have previously taken action against TikTok for breaking EU digital rules. Last year, Irish regulators issued a 530 million euro fine against TikTok for sending users' data to China, while Brussels has also probed its online advertising practices.
The move comes as other nations move closer to social media bans for teenagers. Spain recently announced plans to ban access to social media for children under the age of 16, following France and the UK which are also considering similar measures.
The European Commission has issued a warning to TikTok, stating that its "addictive design" may breach the bloc's new content rules, putting users' physical and mental wellbeing at risk. In preliminary findings published on Friday, regulators accused the platform of failing to adequately assess and mitigate the risks posed by addictive features, such as constantly rewarding users with new content.
"This social media addiction can have detrimental effects on the developing minds of children and teens," said Henna Virkkunen, the EU's tech chief. "In Europe, we enforce our legislation to protect our children and citizens online."
The warning marks one of the most advanced tests yet of the EU's Digital Services Act, which requires large online platforms to identify and curb systemic risks linked to their products. If confirmed, TikTok could face fines up to 6% of its global turnover.
TikTok has responded by saying that the Commission's findings are "categorically false" and that it will take all necessary steps to challenge these claims. The platform is owned by China's ByteDance, although a recent deal with the Trump administration will spin off its US arm into a joint venture majority owned by American investors.
European watchdogs have previously taken action against TikTok for breaking EU digital rules. Last year, Irish regulators issued a 530 million euro fine against TikTok for sending users' data to China, while Brussels has also probed its online advertising practices.
The move comes as other nations move closer to social media bans for teenagers. Spain recently announced plans to ban access to social media for children under the age of 16, following France and the UK which are also considering similar measures.