Netflix's Acquisition of Warner Bros: A Threat to Cinematic Culture
The news that Netflix is planning to buy Warner Bros has sent shockwaves through the entertainment industry, leaving many cinephiles feeling deflated and concerned about the future of cinema. The acquisition, which may not go through for at least a year, already looms large over the holiday season, casting a pall over award shows and list-making events.
For those who work in the film industry, the news is nothing new, but for casual moviegoers, it's a blow to an institution that many took for granted. Movie theaters, once a staple of American culture, are now facing a precarious future. The pandemic and streaming services have already led to a decline in theater attendance, and the thought of Warner Bros being absorbed into Netflix is a chilling prospect.
Warner Bros has had a remarkable year, with hits like A Minecraft Movie, Sinners, Superman, and Barbie, which cemented its status as one of Hollywood's most successful studios. However, for Warner Bros CEO David Zaslav, these successes are mere stepping stones on the path to a sale. In reality, Netflix is more interested in acquiring a library of older films and a steady pipeline of major theatrical releases.
The implications of this acquisition are far-reaching. With Netflix at the helm, classic cinema will continue to disappear from our living rooms, replaced by algorithm-driven content that prioritizes profit over preservation. The token Warner movie mentioned in an email to subscribers is nothing more than corporate insensitivity, reducing Casablanca to a "franchise" and treating it like a commodity.
The very notion of watching a movie requires brainpower we could otherwise devote to more productive pursuits. And yet, we're being asked to surrender our autonomy and hand over 20 bucks a month for whatever content Netflix can scrounge up. This is not the art of entertainment; this is the commodification of leisure.
As one writer notes, "Tech weirdos want control of our art and leisure." The hostile takeover bid by Paramount is just the beginning. The battle for artistic control has already begun, and it's time to recognize that our cultural institutions are worth fighting for.
The news that Netflix is planning to buy Warner Bros has sent shockwaves through the entertainment industry, leaving many cinephiles feeling deflated and concerned about the future of cinema. The acquisition, which may not go through for at least a year, already looms large over the holiday season, casting a pall over award shows and list-making events.
For those who work in the film industry, the news is nothing new, but for casual moviegoers, it's a blow to an institution that many took for granted. Movie theaters, once a staple of American culture, are now facing a precarious future. The pandemic and streaming services have already led to a decline in theater attendance, and the thought of Warner Bros being absorbed into Netflix is a chilling prospect.
Warner Bros has had a remarkable year, with hits like A Minecraft Movie, Sinners, Superman, and Barbie, which cemented its status as one of Hollywood's most successful studios. However, for Warner Bros CEO David Zaslav, these successes are mere stepping stones on the path to a sale. In reality, Netflix is more interested in acquiring a library of older films and a steady pipeline of major theatrical releases.
The implications of this acquisition are far-reaching. With Netflix at the helm, classic cinema will continue to disappear from our living rooms, replaced by algorithm-driven content that prioritizes profit over preservation. The token Warner movie mentioned in an email to subscribers is nothing more than corporate insensitivity, reducing Casablanca to a "franchise" and treating it like a commodity.
The very notion of watching a movie requires brainpower we could otherwise devote to more productive pursuits. And yet, we're being asked to surrender our autonomy and hand over 20 bucks a month for whatever content Netflix can scrounge up. This is not the art of entertainment; this is the commodification of leisure.
As one writer notes, "Tech weirdos want control of our art and leisure." The hostile takeover bid by Paramount is just the beginning. The battle for artistic control has already begun, and it's time to recognize that our cultural institutions are worth fighting for.