Sir Chris Hoy, a two-time Olympic gold medalist, has been diagnosed with terminal cancer. The 49-year-old Scot is using his platform to raise awareness and funds for cancer charities in the UK. Hoy's approach to dealing with his diagnosis has been shaped by his years of experience as an athlete, where he learned to focus on what he could control.
Hoy credits sports psychologist Steve Peters, who has worked with athletes like Steven Gerrard and Ronnie O'Sullivan, for helping him find a new purpose in life. Peters' "pink elephant" technique helped Hoy win his first Olympic gold at the Athens 2004 Games. Now, Hoy is using this same mindset to tackle cancer.
The couple have had their own share of challenges - Sarra is also dealing with multiple sclerosis - but they are determined to make the most of every moment. They recently completed a charity cycling event, the Tour de Four, which raised over £3 million for cancer charities.
Hoy's fight against prostate cancer has resonated with the public, and he says the response has been "overwhelming" at times. However, when faced with the UK National Screening Committee's recommendation to not implement a national screening programme for prostate cancer in men, Hoy was disappointed but undeterred.
He believes that by raising awareness and funds, he can make a difference in the lives of people living with cancer. Hoy's new mission is on an entirely different level than his Olympic career, but it is driven by the same determination and focus that made him a champion cyclist.
Hoy's story serves as a reminder that even in the face of adversity, one can find purpose and make a positive impact. His courage and resilience in the face of terminal cancer have inspired many, and his mission to raise awareness and funds for cancer charities will continue to be an important part of his legacy.
Hoy credits sports psychologist Steve Peters, who has worked with athletes like Steven Gerrard and Ronnie O'Sullivan, for helping him find a new purpose in life. Peters' "pink elephant" technique helped Hoy win his first Olympic gold at the Athens 2004 Games. Now, Hoy is using this same mindset to tackle cancer.
The couple have had their own share of challenges - Sarra is also dealing with multiple sclerosis - but they are determined to make the most of every moment. They recently completed a charity cycling event, the Tour de Four, which raised over £3 million for cancer charities.
Hoy's fight against prostate cancer has resonated with the public, and he says the response has been "overwhelming" at times. However, when faced with the UK National Screening Committee's recommendation to not implement a national screening programme for prostate cancer in men, Hoy was disappointed but undeterred.
He believes that by raising awareness and funds, he can make a difference in the lives of people living with cancer. Hoy's new mission is on an entirely different level than his Olympic career, but it is driven by the same determination and focus that made him a champion cyclist.
Hoy's story serves as a reminder that even in the face of adversity, one can find purpose and make a positive impact. His courage and resilience in the face of terminal cancer have inspired many, and his mission to raise awareness and funds for cancer charities will continue to be an important part of his legacy.
. But you know what's crazy? The fact that he won his first Olympic gold at 27 years old and now he's raising over £3 MILLION for cancer charities at 49! 
That's like, totally inspiring! And did you know that the 'pink elephant' technique actually works? 
Steve Peters must be doing something right. Anyway, here are some sick stats about cancer in the UK: 1 in 2 men will develop prostate cancer by age 60 
, and 70% of people with multiple sclerosis (Sarra's condition) don't receive a diagnosis for 10 years or more 
. So let's get behind Sir Chris Hoy and his mission to raise awareness and funds for cancer charities! 
He's using his platform to make a real difference in people's lives, especially those affected by cancer. His story is so inspiring - from winning Olympic golds to tackling prostate cancer head-on 
The fact that he's not letting it get him down and is actually finding ways to make a positive impact is truly admirable 
. I'm so impressed that he's using the "pink elephant" technique to stay focused on what he can control 
. His determination and courage are a reminder that we all have the power to make a difference in our own lives 
.
I feel bad for his wife Sarra too dealing with multiple sclerosis but they're taking it one step at a time and making the most of every moment that's so inspiring 
it shows us all that even in the darkest times, we can still make a difference 
Sir Chris Hoy's story is a reminder that even when life throws us curveballs, we can still find a way to make a difference. I love how he's using his platform as an athlete to raise awareness and funds for cancer charities - it's amazing what one person can do! 
I've got no doubt Chris will continue to make a huge impact with his mission 
he's been through so much as a cyclist but now he's facing one of the toughest challenges of his life - terminal cancer 
that's dedication right there! and its so inspiring to see him find a new purpose in life with the help of his sports psychologist. steve peters u r a lifesaver dude 
but at the same time I feel bad that he has to deal with this kind of thing... multiple sclerosis hitting Sarra too? 
. It's really inspiring to see someone who's used their platform as an athlete to make a difference in a new way - using his experience and network to raise awareness and funds for cancer charities 
... it's all about finding that inner strength to keep going 
, and Hoy is living proof that you can make a difference no matter what life throws at you 
he was always so focused and determined, reminds me of Muhammad Ali saying "Champions are made from something they have deep inside them - a desire, a dream, a vision." anyway, I love how he's using his experience as an athlete to tackle cancer now, it's like the pink elephant technique really worked for him 
. He's an absolute hero in my eyes 
He's still driven by his mission to raise awareness and make a difference in people's lives. It just goes to show that even when faced with adversity, we can find purpose and make a positive impact. 
I'm still thinking about Sir Chris Hoy's story... he was always so focused on the finish line when it came to cycling, but now he's shifted that mindset to fighting cancer