This global beauty industry is really struggling to meet its own sustainability goals
They're talking the talk, but not always walking the walk
. With 60% of consumers caring about sustainability and willing to pay more for eco-friendly products, it's time for brands to step up their game
️. Standardization is key, so some kind of global regulation would be a huge help
. And let's not forget retailers like Sephora who are already doing some great work with their "Clean + Planet Positive" initiative
. The industry needs to come together and make sustainability a priority, not just a marketing gimmick
. Until then, we'll just have to keep calling out the brands that aren't doing enough
.