This year's festive season is looking decidedly old-school, with a 'Ho-Ho-Home Alone' vibe that's got everyone feeling like they're back in the 90s. It's not just the twinkling lights or the endless loop of Mariah Carey's festive tune - it's a full-blown retro aesthetic that's been adopted by everyone from Burberry to Glassette.
The fashion trend is all about embracing a more traditional, wholesome approach to Christmas. Think tartan pyjamas, Santa hats and stockings by the fire - it's a look that's equal parts nostalgic and joyful. And, as one observer noted, if you can still see your stairs, you need to drape some extra cedar branches around them.
But what really sets this year apart is the sense of nostalgia that's driving it all. Christmas with Ralph Lauren is like stepping into an imaginary posh grandma's house - full of blankets, central heating and a general feeling of warmth and welcome. And, as one marketing expert pointed out, Burberry's festive campaign features some familiar faces from 90s Britain, including Naomi Campbell and Jennifer Saunders.
Of course, not everyone is convinced that this retro approach to Christmas is the right one. Some have expressed mixed reactions to John Lewis's advert, which features a teenage boy transporting his dad back to the dancefloors of his youth with a copy of Alison Limerick's 1990 track Where Love Lives.
But overall, it seems like people are embracing this year's festive season as an excuse to get a little more old-school. And if that means decorating your staircase in extra cedar branches or wearing tartan pyjamas, then so be it - because all we really want for Christmas is Christmas itself.
The fashion trend is all about embracing a more traditional, wholesome approach to Christmas. Think tartan pyjamas, Santa hats and stockings by the fire - it's a look that's equal parts nostalgic and joyful. And, as one observer noted, if you can still see your stairs, you need to drape some extra cedar branches around them.
But what really sets this year apart is the sense of nostalgia that's driving it all. Christmas with Ralph Lauren is like stepping into an imaginary posh grandma's house - full of blankets, central heating and a general feeling of warmth and welcome. And, as one marketing expert pointed out, Burberry's festive campaign features some familiar faces from 90s Britain, including Naomi Campbell and Jennifer Saunders.
Of course, not everyone is convinced that this retro approach to Christmas is the right one. Some have expressed mixed reactions to John Lewis's advert, which features a teenage boy transporting his dad back to the dancefloors of his youth with a copy of Alison Limerick's 1990 track Where Love Lives.
But overall, it seems like people are embracing this year's festive season as an excuse to get a little more old-school. And if that means decorating your staircase in extra cedar branches or wearing tartan pyjamas, then so be it - because all we really want for Christmas is Christmas itself.