A delivery driver, Livie Rose Henderson, posted a TikTok video alleging she was sexually assaulted by a customer while working as a DoorDash driver. The video sparked a firestorm of reactions, with many users questioning her version of events and others offering support.
However, things took a dark turn when a bot account on TikTok began to post videos using Black content creator Mirlie Larose's face and likeness without her consent. The videos were AI-generated and appeared to be deepfakes, with Larose's voice and facial expressions used to mock her response to the original video.
The situation highlights a growing digital blackface problem, where non-Black creators are using generative AI to adopt racialized stereotypes and perpetuate harm against Black communities online. The bot account, which had previously used Larose's face in other videos, was eventually removed from the app after @notKHRIS warned others about its misleading content.
The incident also raises questions about the responsibility of social media platforms like TikTok to detect and remove AI-generated deepfakes that exploit Black creators' likenesses without consent. OpenAI spokesperson Niko Felix said that the company's policies prohibit "misleading others through impersonation, scams, or fraud," but critics argue that more needs to be done to hold these companies accountable.
Some Black content creators are pushing back against this form of digital blackface, with Zaria Imani taking legal action under copyright infringement against multiple bot pages. Professor Meredith Broussard also calls for greater protections and safeguards for content creators whose likenesses are used in AI videos without their permission.
As the issue of digital blackface continues to grow, it's clear that bigger intervention is needed to hold these companies truly accountable. With actual education and collective action, we can do more than just get TikTok to stop – we can push for legislation that makes this completely not OK.
However, things took a dark turn when a bot account on TikTok began to post videos using Black content creator Mirlie Larose's face and likeness without her consent. The videos were AI-generated and appeared to be deepfakes, with Larose's voice and facial expressions used to mock her response to the original video.
The situation highlights a growing digital blackface problem, where non-Black creators are using generative AI to adopt racialized stereotypes and perpetuate harm against Black communities online. The bot account, which had previously used Larose's face in other videos, was eventually removed from the app after @notKHRIS warned others about its misleading content.
The incident also raises questions about the responsibility of social media platforms like TikTok to detect and remove AI-generated deepfakes that exploit Black creators' likenesses without consent. OpenAI spokesperson Niko Felix said that the company's policies prohibit "misleading others through impersonation, scams, or fraud," but critics argue that more needs to be done to hold these companies accountable.
Some Black content creators are pushing back against this form of digital blackface, with Zaria Imani taking legal action under copyright infringement against multiple bot pages. Professor Meredith Broussard also calls for greater protections and safeguards for content creators whose likenesses are used in AI videos without their permission.
As the issue of digital blackface continues to grow, it's clear that bigger intervention is needed to hold these companies truly accountable. With actual education and collective action, we can do more than just get TikTok to stop – we can push for legislation that makes this completely not OK.