Stock prices of major video game companies took a hit after Google introduced its AI world-generation tool, Project Genie. Take-Two Interactive's stock price dropped 7.93% to $220.30, while Roblox's fell 13.17% to $65.76 and Unity's closed at $29.10, down 24.22%.
Google claims that Project Genie was trained on publicly available data from the web, but concerns have been raised about AI-generated content infringing on existing works and creative output. Many developers are skeptical of the tool, citing instances where generated experiences did not live up to their original counterparts.
The tool's limitations also raise questions about its potential impact on game development. Project Genie can only create interactive experiences 60 seconds long with no scores or objectives, and users cannot integrate their creations into existing game engines like Unreal Engine or Unity.
Despite these concerns, investors and executives are already pushing for AI game creation tools. xAI CEO Elon Musk promised "Real-time, high-quality shows and video games at scale" next year, while Epic Games CEO Tim Sweeney said that the two approaches would eventually come together. Meta CEO Mark Zuckerberg also expressed his enthusiasm for AI in gaming, but his comments came just a few weeks after shutting down VR game studios.
The market reaction to Project Genie's announcement suggests that investors are cautious about the tool's potential to disrupt traditional game development methods. As the tech industry continues to grapple with the implications of AI-generated content, it remains to be seen how these companies will navigate this new landscape and what impact it will have on the gaming industry as a whole.
Google claims that Project Genie was trained on publicly available data from the web, but concerns have been raised about AI-generated content infringing on existing works and creative output. Many developers are skeptical of the tool, citing instances where generated experiences did not live up to their original counterparts.
The tool's limitations also raise questions about its potential impact on game development. Project Genie can only create interactive experiences 60 seconds long with no scores or objectives, and users cannot integrate their creations into existing game engines like Unreal Engine or Unity.
Despite these concerns, investors and executives are already pushing for AI game creation tools. xAI CEO Elon Musk promised "Real-time, high-quality shows and video games at scale" next year, while Epic Games CEO Tim Sweeney said that the two approaches would eventually come together. Meta CEO Mark Zuckerberg also expressed his enthusiasm for AI in gaming, but his comments came just a few weeks after shutting down VR game studios.
The market reaction to Project Genie's announcement suggests that investors are cautious about the tool's potential to disrupt traditional game development methods. As the tech industry continues to grapple with the implications of AI-generated content, it remains to be seen how these companies will navigate this new landscape and what impact it will have on the gaming industry as a whole.