Amazon's latest documentary release, 'Melania', has been a subject of interest due to its promotional spending and the Trump family's involvement. The film is about President Donald Trump's third wife, Melania, who served as First Lady of the United States during his presidency.
According to an analysis conducted by WIRED, looking at nearly 1,400 listings for 'Melania' showtimes in various US cities, only two screenings are sold out: one at AMC Classic Indian River 24 in Vero Beach, Florida (12:55 pm) and another at AMC Independence Commons 20 in Missouri (1 pm). These showings were available at a discounted price of 20% before 4 pm.
The analysis suggests that while it may seem challenging to secure tickets for 'Melania', there are still plenty of seats available unless you live near these specific theaters. However, the film's marketing strategy and promotional spending have raised eyebrows. Amazon spent an estimated $75 million on promoting the film, with a focus on the US market.
Interestingly, in the UK, only one ticket was sold for the first 3:10 pm screening at Vue, but this number has since increased to 13 according to WIRED's review of available seats. Online, commentators have posted screenshots of empty seating charts for various theaters, indicating that tickets may not be as scarce as initially thought.
The documentary's production team and Donald Trump have been promoting the film extensively, with a special screening held at the White House for a group of CEOs, including Apple's Tim Cook and AMD's Lisa Su. The trailer showcases Melania walking around various rooms in sunglasses, with close-ups of her high-heeled feet on different surfaces.
Despite the extensive promotional efforts, it appears that not all movie theaters are selling tickets through Fandango, and some may not offer advanced seat selection. It is also possible that tickets can be purchased for screenings up until they're shown.
According to an analysis conducted by WIRED, looking at nearly 1,400 listings for 'Melania' showtimes in various US cities, only two screenings are sold out: one at AMC Classic Indian River 24 in Vero Beach, Florida (12:55 pm) and another at AMC Independence Commons 20 in Missouri (1 pm). These showings were available at a discounted price of 20% before 4 pm.
The analysis suggests that while it may seem challenging to secure tickets for 'Melania', there are still plenty of seats available unless you live near these specific theaters. However, the film's marketing strategy and promotional spending have raised eyebrows. Amazon spent an estimated $75 million on promoting the film, with a focus on the US market.
Interestingly, in the UK, only one ticket was sold for the first 3:10 pm screening at Vue, but this number has since increased to 13 according to WIRED's review of available seats. Online, commentators have posted screenshots of empty seating charts for various theaters, indicating that tickets may not be as scarce as initially thought.
The documentary's production team and Donald Trump have been promoting the film extensively, with a special screening held at the White House for a group of CEOs, including Apple's Tim Cook and AMD's Lisa Su. The trailer showcases Melania walking around various rooms in sunglasses, with close-ups of her high-heeled feet on different surfaces.
Despite the extensive promotional efforts, it appears that not all movie theaters are selling tickets through Fandango, and some may not offer advanced seat selection. It is also possible that tickets can be purchased for screenings up until they're shown.
i mean the trailer is soooo boring and whos decision was it 2 show her walkin around in sunglasses all day tho 
anyway idk if ppl r actually scared of missing out on these screenings bc its not like theyre gonna be a huge hit or somethin 
I mean, 75 million bucks for a doc about Melania? That's just begging to be a flop 
. And yeah, only 2 showings sold out in the whole country? What's next, a 3D movie that comes with a complimentary participation trophy? 
The marketing strategy is either super genius or they're counting on people being genuinely interested in Melania's life 
.
and those prices? 20% off before 4 pm? sounds like a trap to me 
anyway, looks like not everyone is biting 
... and it's not just the price points that are suspicious, it's the fact that they're making it all about Melania, like she's the only one who matters 
The fact that they're holding exclusive screenings at fancy theaters and the White House is just too convenient, if you ask me 
I'm literally shocked at how many people think this docu is gonna be a hit! $75 million on promos? That's just crazy 
. And can we talk about the trailer for a sec? Who thought walking around in sunglasses was gonna be iconic? 
. Anyway, I guess only time will tell if 'Melania' is actually a box office winner or not 
. Anyway, if people are really that interested in this documentary, maybe they should just look for cheaper showings or consider streaming it instead of shelling out top dollar 