The Warehouse Club Goes Broke: How Costco's Medicare Advantage Plans Could Upend the Insurance Industry Costco's decision to launch its own Medicare Advantage plans with SCAN Group has sent shockwaves through the healthcare industry.
However, for those familiar with the retail giant's business model, this move is not entirely unexpected.
By tapping into its reputation for trust and reliability, built on the success of its signature rotisserie chicken and Kirkland products, Costco aims to disrupt the insurance market in significant ways.