How Lightspeed Found Its Newest Hire via Instagram DM Claire Zau, a popular TikTok and Instagram personality, joined Lightspeed as an investor this year.
The firm's decision to hire her marks a new frontier in venture capital: using social media not just for marketing or PR but as a genuine tool of discovery and engagement.
Lightspeed partners Josh Machiz and Zau have been vocal about their strategy, which involves connecting with early founders and getting real time feedback on investments through online discussions.