Ikea Wins Right to Launch Legal Action Against Belgian Far Right Party In a landmark ruling that sets an important precedent for brand protection, the Court of Justice of the European Union has given Ikea the green light to pursue legal action against a Belgian far right party that used its branding in an anti immigration campaign.
The case highlights the delicate balance between freedom of expression and intellectual property rights.
The CJEU found that Vlaams Belang's use of Ikea's trademarks and distinctive graphics was liable to damage the company's reputation and was primarily intended to take advantage of its notoriety.