The Box Office's Spider Man Problem: A Tale of Two Industries Sony and Marvel's Spider Man: Brand New Day is dominating the box office, on track to become the all time domestic leader, surpassing Star Wars: The Force Awakens' record.
This success raises questions about the film industry as a whole. The Rise of the Franchise King Brand New Day's popularity stems from its ability to balance nostalgia and new audiences.
Director Destin Daniel Cretton has successfully combined action and emotion, appealing to fans of all ages. However, beneath this surface level success lies a more complex issue: the homogenization of film franchises.