The Pumpkin Spice Era: A Shift in Seasonal Flavors McDonald's decision to replace pumpkin spice with caramel apple as its fall flavor may seem like a minor tweak, but it marks a significant shift in the seasonal drink landscape.
For years, pumpkin spice dominated menus and social media feeds, but now consumer preferences are evolving alongside climate change.
The intersection of these two trends is evident in the proliferation of iced and frozen versions of pumpkin flavored drinks, as well as the introduction of new flavors like matcha and chai.