The Social Network that Can't Stop Copying Meta's latest move to poach podcast creators from other platforms serves as a stark reminder that even tech giants struggle to create their own unique identity.
Threads, the would be rival to X (formerly Twitter), has been quietly building up its features to make it more attractive to content creators – and now, it's taking aim at the lucrative world of podcasting.
The new tools being rolled out on Threads are undeniably impressive. Podcasters can promote their shows, engage with listeners directly, and even post transcripts for those who prefer reading over listening.