Mall-going but budget-constrained: gen-z shoppers shape the future of retail

I'm low-key surprised that 23% is a big drop for holiday spending. I feel like we've been conditioned to think of shopping as this fun, indulgent thing, but I guess Gen Z is redefining what it means to treat yourself . For me, the key is finding those experiences and communities that make shopping feel less transactional. Like, have you seen those virtual try-on events at Sephora? Genius! But retailers need to get real about affordability too - dupes are all well and good, but I'm still willing to pay a bit more for sustainable brands if it means supporting a cause I care about .

the way gen z shops is so different from how older generations did it back in the day . it's not just about buying stuff, it's about feeling part of something . retailers need to be more than just a place to buy things, they need to create an experience that makes you feel special . and let's be real, with student loans and inflation around, people are super picky with their spending . so yeah, malls and membership programs are the way to go!

I'm low-key impressed by how Gen Z is taking control of their finances . With $12 trillion on the line, they're not afraid to cut spending when it comes to holidays . But what's even more fascinating is that they want value without sacrificing affordability . It's like they're saying, "Hey, I'll spend money on experiences and emotions, but make sure it's worth it!"

Stats: 23% decline in holiday spending for Gen Z? That's a significant drop. According to PwC, Gen Z is expecting to reach $12 trillion by 2030 . Not bad for a generation that's all about being mindful with their cash .

Did you know that the American Dream mall in NJ hosts events like concerts and pop-up shops? That's some serious marketing magic right there! And membership programs with perks like exclusive sales? Gen Z is all about feeling part of a community.