I'm low-key surprised that 23% is a big drop for holiday spending. I feel like we've been conditioned to think of shopping as this fun, indulgent thing, but I guess Gen Z is redefining what it means to treat yourself 
. For me, the key is finding those experiences and communities that make shopping feel less transactional. Like, have you seen those virtual try-on events at Sephora? Genius! But retailers need to get real about affordability too - dupes are all well and good, but I'm still willing to pay a bit more for sustainable brands if it means supporting a cause I care about 
.
. For me, the key is finding those experiences and communities that make shopping feel less transactional. Like, have you seen those virtual try-on events at Sephora? Genius! But retailers need to get real about affordability too - dupes are all well and good, but I'm still willing to pay a bit more for sustainable brands if it means supporting a cause I care about .
. it's not just about buying stuff, it's about feeling part of something 
. retailers need to be more than just a place to buy things, they need to create an experience that makes you feel special 
. and let's be real, with student loans and inflation around, people are super picky with their spending 
. so yeah, malls and membership programs are the way to go! 
I'm low-key impressed by how Gen Z is taking control of their finances 
. With $12 trillion on the line, they're not afraid to cut spending when it comes to holidays 
. But what's even more fascinating is that they want value without sacrificing affordability 
That's a significant drop. According to PwC, Gen Z is expecting to reach $12 trillion by 2030 
.
Gen Z is all about feeling part of a community.