Ticketmaster Has Caped Olivia Dean's Resale Ticket Prices, and Refunds Fans
In response to a scathing rebuke from singer-songwriter Olivia Dean, ticketing giant Ticketmaster has announced that it will cap resale ticket prices for her upcoming tour at no additional cost. The company also vowed to refund fans who were initially sold tickets on the resale market by resellers for higher fees.
Dean's outburst came on November 21st when she posted a scathing message on Instagram, condemning the "vile" practice of allowing resale prices to skyrocket. She called on Ticketmaster and Live Nation to do better, emphasizing that live music should be affordable and accessible to all.
Ticketmaster has taken swift action, announcing in a statement that it will not add any fees for resale tickets sold on its platform. The company also stated that it would refund fans who purchased resale tickets for higher prices than the original tour price.
According to Ticketmaster, an analysis of sales revealed that less than 20% of primary tickets were listed for resale, indicating that Dean's demand was driven by genuine fans rather than resellers looking to make a profit. To address this issue, Ticketmaster will process partial refunds on December 10th, which will be funded by the company itself.
Fans who purchased resale tickets will receive refunds reflecting the difference between the original tour price and the higher price charged by resellers. The refund process may take a few days to post depending on individual banks.
In a statement, Live Nation CEO Michael Rapino echoed Dean's call to "Do Better", emphasizing that the company is committed to making live music more accessible. Ticketmaster has set a precedent for other marketplaces to follow, as it aims to lead by example in its efforts to provide affordable and fair ticket options for fans.
The move comes ahead of Dean's North American tour, which kicks off in San Francisco in July and concludes in Austin in August. The new policy is seen as a welcome change, with many fans expressing gratitude for Ticketmaster's decision to put their concerns at the forefront.
In response to a scathing rebuke from singer-songwriter Olivia Dean, ticketing giant Ticketmaster has announced that it will cap resale ticket prices for her upcoming tour at no additional cost. The company also vowed to refund fans who were initially sold tickets on the resale market by resellers for higher fees.
Dean's outburst came on November 21st when she posted a scathing message on Instagram, condemning the "vile" practice of allowing resale prices to skyrocket. She called on Ticketmaster and Live Nation to do better, emphasizing that live music should be affordable and accessible to all.
Ticketmaster has taken swift action, announcing in a statement that it will not add any fees for resale tickets sold on its platform. The company also stated that it would refund fans who purchased resale tickets for higher prices than the original tour price.
According to Ticketmaster, an analysis of sales revealed that less than 20% of primary tickets were listed for resale, indicating that Dean's demand was driven by genuine fans rather than resellers looking to make a profit. To address this issue, Ticketmaster will process partial refunds on December 10th, which will be funded by the company itself.
Fans who purchased resale tickets will receive refunds reflecting the difference between the original tour price and the higher price charged by resellers. The refund process may take a few days to post depending on individual banks.
In a statement, Live Nation CEO Michael Rapino echoed Dean's call to "Do Better", emphasizing that the company is committed to making live music more accessible. Ticketmaster has set a precedent for other marketplaces to follow, as it aims to lead by example in its efforts to provide affordable and fair ticket options for fans.
The move comes ahead of Dean's North American tour, which kicks off in San Francisco in July and concludes in Austin in August. The new policy is seen as a welcome change, with many fans expressing gratitude for Ticketmaster's decision to put their concerns at the forefront.
I'm literally hyped about Olivia Dean speaking out against those resale ticket prices that are just crazy! 
I mean, who can afford those prices? 
It's all about accessibility and making live music affordable for everyone, you know? 
And Ticketmaster is finally listening and taking action! 
The fact that they're capping resale prices at no additional cost and offering refunds to fans is just amazing. 
I'm loving the "Do Better" vibe from Live Nation too! 
It's all about putting the fans first, you know? 
This move sets a great precedent for other marketplaces to follow, so let's keep hoping they do! 
! I mean, think about it, if they're just going to cap those prices and refund fans who got taken advantage of by resellers, that's like saying 'sorry' to all the people who got screwed over by the system. It shows that Ticketmaster is finally listening to its critics and taking action. Dean was right to call them out on it - live music should be for everyone, not just those with deep pockets 
.
when it comes to concert ticket prices! It's ridiculous that some people are making crazy profits off resale tickets 
. I love that Olivia Dean spoke out and now Ticketmaster is taking action 
... i was one of those people who got scammed by resale prices last year, and it sucked big time. think about all the people who cant afford live music because ticket prices are too high. its nice to see them taking action tho 
i love how ticketmaster is taking responsibility and refunding fans who got ripped off on resale prices 
but like, what's next? are they gonna start capping prices for all shows or something? 
maybe its a step in the right direction tho, idk... anyway, kudos to olivia dean for speaking up and making some noise 
Overall, though, I'm just happy that Ticketmaster is taking steps in the right direction.