Venezuela's economy is slowly inching towards recovery as entrepreneurs begin to explore new sectors beyond oil. The country's devastating economic crisis has led to the exodus of over 8 million Venezuelans, many of whom now reside in neighboring countries such as Colombia.
In a bid to revive domestic consumption and stimulate growth, some business leaders are turning their attention to sectors like agribusiness, real estate, and technology. For instance, Venezuelan superapp Yummy and fintech Cashea have managed to stay afloat despite the country's economic constraints.
According to Francisco Litvay, an entrepreneur who helps companies establish offshore operations in South America, the upside of investing in Venezuela could be enormous if the country stabilizes and attracts its diaspora back. He predicts that this could reignite domestic consumption and help revive sectors beyond oil.
One potential hub for growth is Caracas, which could eventually become a regional startup center similar to Medellín or Mexico City. Litvay points out that Caracas has many of the same characteristics that made these cities popular among digital nomads.
However, there are significant hurdles to overcome before Venezuela can attract foreign investment. The country's complex and unfriendly business environment, corrupt institutions, and unreliable infrastructure make it challenging for entrepreneurs to operate.
Despite these challenges, some entrepreneurs remain cautiously optimistic about Venezuela's future. Stephany Oliveros, a Venezuelan entrepreneur who now resides in Spain, believes that the country could experience a "reconstruction market" if political conditions improve. She points out that sectors like fintech, logistics, workforce upskilling, and consumer-facing apps could gain traction sooner than expected.
Oliveros also notes that Venezuela's startup ecosystem may benefit from years of scarcity, as founders build lean and scrappy systems to serve a returning professional diaspora. According to Global Entrepreneurship Monitor, 22.7% of Venezuelan adults were starting new businesses in 2023, despite the difficulty of sustaining them.
Ultimately, while there are still many obstacles to overcome, some entrepreneurs believe that Venezuela has the potential for a significant economic rebound if the country's political and economic conditions stabilize.
In a bid to revive domestic consumption and stimulate growth, some business leaders are turning their attention to sectors like agribusiness, real estate, and technology. For instance, Venezuelan superapp Yummy and fintech Cashea have managed to stay afloat despite the country's economic constraints.
According to Francisco Litvay, an entrepreneur who helps companies establish offshore operations in South America, the upside of investing in Venezuela could be enormous if the country stabilizes and attracts its diaspora back. He predicts that this could reignite domestic consumption and help revive sectors beyond oil.
One potential hub for growth is Caracas, which could eventually become a regional startup center similar to Medellín or Mexico City. Litvay points out that Caracas has many of the same characteristics that made these cities popular among digital nomads.
However, there are significant hurdles to overcome before Venezuela can attract foreign investment. The country's complex and unfriendly business environment, corrupt institutions, and unreliable infrastructure make it challenging for entrepreneurs to operate.
Despite these challenges, some entrepreneurs remain cautiously optimistic about Venezuela's future. Stephany Oliveros, a Venezuelan entrepreneur who now resides in Spain, believes that the country could experience a "reconstruction market" if political conditions improve. She points out that sectors like fintech, logistics, workforce upskilling, and consumer-facing apps could gain traction sooner than expected.
Oliveros also notes that Venezuela's startup ecosystem may benefit from years of scarcity, as founders build lean and scrappy systems to serve a returning professional diaspora. According to Global Entrepreneurship Monitor, 22.7% of Venezuelan adults were starting new businesses in 2023, despite the difficulty of sustaining them.
Ultimately, while there are still many obstacles to overcome, some entrepreneurs believe that Venezuela has the potential for a significant economic rebound if the country's political and economic conditions stabilize.