Bluesky's 'Live Now' Badge Goes Live for All Users
In a move that could shake up the social media landscape, Bluesky is now making its "Live Now" badge feature available to everyone on its platform. This comes as part of the v1.114 update, which also introduces "cashtags," another type of hashtag specifically designed for collecting conversations around publicly-traded companies.
The "Live Now" badge has been in beta testing since May 2025 and was initially rolled out to a select group of accounts, including the NBA's official Twitter account. The feature allows users with Bluesky profiles to add a live streaming badge to their profile picture that links directly to their current or upcoming stream on Twitch. While this is currently limited to Twitch links, Bluesky has hinted at plans to expand support to other streaming platforms in the future.
The introduction of cashtags marks another attempt by Bluesky to differentiate itself from its competitor X, a social media platform known for restricting user behavior. Cashtags are essentially a type of hashtag that uses a dollar sign and stock abbreviation combination to mark posts, making it easy to find related content through search or by tapping on the relevant cashtag. By making this feature available to all users, Bluesky is positioning itself as a more inclusive alternative to X.
It remains to be seen how Bluesky's efforts will play out in terms of user adoption and engagement. However, with the addition of these features, the platform is taking an important step towards establishing itself as a viable competitor in the social media space.
In a move that could shake up the social media landscape, Bluesky is now making its "Live Now" badge feature available to everyone on its platform. This comes as part of the v1.114 update, which also introduces "cashtags," another type of hashtag specifically designed for collecting conversations around publicly-traded companies.
The "Live Now" badge has been in beta testing since May 2025 and was initially rolled out to a select group of accounts, including the NBA's official Twitter account. The feature allows users with Bluesky profiles to add a live streaming badge to their profile picture that links directly to their current or upcoming stream on Twitch. While this is currently limited to Twitch links, Bluesky has hinted at plans to expand support to other streaming platforms in the future.
The introduction of cashtags marks another attempt by Bluesky to differentiate itself from its competitor X, a social media platform known for restricting user behavior. Cashtags are essentially a type of hashtag that uses a dollar sign and stock abbreviation combination to mark posts, making it easy to find related content through search or by tapping on the relevant cashtag. By making this feature available to all users, Bluesky is positioning itself as a more inclusive alternative to X.
It remains to be seen how Bluesky's efforts will play out in terms of user adoption and engagement. However, with the addition of these features, the platform is taking an important step towards establishing itself as a viable competitor in the social media space.