Comcast's Efforts to Retain Customers Fall Short, Despite Price Guarantee and Unlimited Data
Despite implementing a five-year price guarantee and offering unlimited data plans, Comcast is continuing to lose customers at an alarming rate. According to the company's latest quarterly earnings report, Comcast lost 181,000 residential and business broadband customers in Q4 2025, with residential Internet customers dropping by 178,000 and business customers falling by 3,000.
The loss is more than the predicted 176,000 customer drop and worse than the 139,000-customer loss reported in Q4 2024 and the 34,000-customer loss in Q4 2023. This trend suggests that Comcast's efforts to retain customers are not working as expected.
Comcast has been trying to simplify its broadband offering by moving away from short-term promotions towards a clear, transparent value proposition. The company plans to continue this effort in 2026, with a focus on customer experience and simplification.
However, the company is facing intense competition from fiber and fixed wireless Internet service providers. According to Steve Croney, Comcast Connectivity & Platforms chief, "The market is going to remain intensely competitive."
Comcast's average revenue per user (ARPU) grew 1.1 percent in Q4 2025, driven by lower everyday pricing and the adoption of free wireless lines. However, this growth is expected to slow down for the next couple of quarters.
Despite the challenges, Comcast's Peacock streaming service saw strong results, with paid subscribers increasing by 22 percent year over year to 44 million and revenue growing 23 percent to $1.6 billion in Q4 2025. Total Q4 2025 revenue was $32.31 billion, up 1.2 percent year over year.
Overall, Comcast's efforts to retain customers are not yielding the desired results, despite a price guarantee and unlimited data plans. The company will need to continue to adapt to changing market conditions and find new ways to differentiate itself from competitors in order to stem the tide of customer losses.
Despite implementing a five-year price guarantee and offering unlimited data plans, Comcast is continuing to lose customers at an alarming rate. According to the company's latest quarterly earnings report, Comcast lost 181,000 residential and business broadband customers in Q4 2025, with residential Internet customers dropping by 178,000 and business customers falling by 3,000.
The loss is more than the predicted 176,000 customer drop and worse than the 139,000-customer loss reported in Q4 2024 and the 34,000-customer loss in Q4 2023. This trend suggests that Comcast's efforts to retain customers are not working as expected.
Comcast has been trying to simplify its broadband offering by moving away from short-term promotions towards a clear, transparent value proposition. The company plans to continue this effort in 2026, with a focus on customer experience and simplification.
However, the company is facing intense competition from fiber and fixed wireless Internet service providers. According to Steve Croney, Comcast Connectivity & Platforms chief, "The market is going to remain intensely competitive."
Comcast's average revenue per user (ARPU) grew 1.1 percent in Q4 2025, driven by lower everyday pricing and the adoption of free wireless lines. However, this growth is expected to slow down for the next couple of quarters.
Despite the challenges, Comcast's Peacock streaming service saw strong results, with paid subscribers increasing by 22 percent year over year to 44 million and revenue growing 23 percent to $1.6 billion in Q4 2025. Total Q4 2025 revenue was $32.31 billion, up 1.2 percent year over year.
Overall, Comcast's efforts to retain customers are not yielding the desired results, despite a price guarantee and unlimited data plans. The company will need to continue to adapt to changing market conditions and find new ways to differentiate itself from competitors in order to stem the tide of customer losses.
I think it's pretty clear that Comcast needs to revamp its strategy if they wanna hold onto customers 
. Offering a price guarantee and unlimited data isn't enough, especially when those alternatives are popping up left and right 
. They need to focus on delivering a sick customer experience (no pun intended 
) and simplify their offerings so it's easier for people to choose them over the competition 
. It's like they're trying to keep up with the times but still stuck in the old ways 
. I mean, can't they see that everyone wants a reliable internet connection that won't break the bank? 
They need to step up their game if they wanna stay relevant 
So I'm reading this news about Comcast losing customers left and right... I think they're trying too hard to keep it simple with their value proposition, but what's wrong with a little promo deal every now and then? 
They need to find a balance between being transparent and actually offering something attractive. And those fiber/wireless guys are just making it harder for them 
. I mean, who doesn't love free wireless lines? It's like they're throwing money at people to keep them loyal. But it seems like it's just not enough to offset the competition from fiber and fixed wireless providers 
. Comcast needs to step up their game and focus on providing an awesome customer experience if they wanna retain those customers 
think comcast is really struggling with its pricing strategy they're trying to simplify but it's not working out 
, i think they should just offer more freebies like wireless lines or something to sweeten the deal 
and also, have you guys tried peacock? it's actually pretty cool 
. You know, actually listening to people's problems and fixing them, not just slapping a price guarantee on something that's probably still gonna be pretty pricey for most folks 
.
, I mean, have you seen that new Peacock series? I watched the first episode last night and I'm hooked! 
I've been meaning to try out their service for ages. Anyway, back to Comcast... what's with the fiber competition though? It's crazy how quickly technology is advancing, like have you seen those self-healing fibers? 
They're like something straight out of a sci-fi movie! 
anyway back to comcast... i feel bad for them they're really struggling but i mean have you tried their xfinity streaming service? it's soooo slow 
maybe that's why they lost customers... or maybe it's just the weather in philly 